Plus Size Clothing Market Size Worth $ 445.3 Billion by 2032 | CAGR: 5.10%

The global plus size clothing market size is expected to reach USD 445.3 billion by 2032, according to a new study by Polaris Market Research. The report “Plus Size Clothing Market Share, Size, Trends, Industry Analysis Report, By Product Type (Casual Wear, Formal Wear, Sportswear, and Others); By Consumer Orientation; By Sales Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rapidly growing body positivity movement and increased awareness of inclusivity across the world that have led to a shift in consumer attitudes and significant demand for diverse and inclusive sizing options in the fashion industry and rising proliferation among major brands and manufacturers towards market expansion for plus size clothing, are the leading factors fostering the global market at rapid pace. Apart from this, some companies have recognized the potential of the growth potential of the study market and have introduced specialized lines or expanded their existing offerings to cater to this segment, which is likely to create ample revenue opportunities for the market.

For instance, in April 2023, Shopper Stop, introduced their new plus sized private label under the brand “U R You”, which will expand and strengthen company market position and acts as a strategic pillar for the company growth. The new brand will mainly focus on becoming a leading go-to brand for plus-size customers with sizes ranging from 2 XL to 7 XL.

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The growing incorporation of real-time communication and better customer support in the fashion industry with the help of technology, that allow businesses to interact with their customers in real-time through chatbots, social media, and customer support systems and also enables them to make quick and efficient decisions to address customer queries and concerns promptly, leading to improved customer satisfaction and pushing the market growth forward.

Additionally, according to a survey done by Alvanon, a global innovations company offering data and intelligent analysis for clothing industry, said that the women with plus size spends only 20% as compared to average women globally, that shows around 80% of the market are still untapped and have huge potential. Thereby, companies focusing on improvement and innovations to reach out the plus-size segment have lucrative growth opportunities for the coming years.

Plus Size Clothing Market Report Highlights

• Casual wear segment accounted for major global market share in 2022, owing to its higher comfort and versatility and easy acceptance around the world
• Male segment is expected to hold considerable market share over the study period, that is mainly driven by large portion of male population suffering with obesity
• E-commerce websites registered high CAGR, due to significant emergence of different online platforms and rising internet penetration
• North America region dominated the market with largest share in 2022, on account of region’s high spending capacity and continuously rising prevalence for body positivity
• The global key market players include Lauren Corporation, Lucky Brands LLC, Capri Holding Limited, H&M Hennes & Mauritz AB, and PUMA SE

Polaris Market Research has segmented the plus size clothing market report based on product type, consumer orientation, sales channel, and region:

Plus Size Clothing, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Casual Wear
• Formal Wear
• Sportswear
• Others

Plus Size Clothing, Consumer Orientation Outlook (Revenue - USD Billion, 2019 - 2032)

• Male
• Female

Plus Size Clothing, Sales Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Modern Trade Channels
• Specialty Stores
• Franchise Outlets
• E-Commerce Websites

Plus Size Clothing, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa

Plus Size Clothing Market Report Scope