Plus Size Clothing Market Demand & Growth Report 2024-2032
Plus Size Clothing Market Size, Share Analysis Report, 2024-2032

Plus Size Clothing Market Share, Size, Trends, Industry Analysis Report, By Product Type (Casual Wear, Formal Wear, Sportswear, and Others); By Consumer Orientation; By Sales Channel; By Region; Segment Forecast, 2024 – 2032

  • Published Date:Jan-2024
  • Pages: 118
  • Format: PDF
  • Report ID: PM3759
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global plus size clothing market was valued at USD 285 billion in 2023 and is expected to grow at a CAGR of 5.10% during the forecast period.

The rising awareness regarding the need and requirement for stylish, comfortable, and trendy clothing options for plus-size consumers and constant increase in body positivity movement that promotes the acceptance of diverse body types & sizes, are among the primary factors driving the demand and growth of the market. In addition, the drastic shift in consumer preferences regarding the fashion, fit, and fashion and number of consumers being encourages due to body-positive influencers and celebrities coupled with the surging focus on introducing innovative sizing technologies, enhancing the shopping experience for this niche customers, are likely to create huge growth potential in the near future.

Plus Size Clothing Market

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  • For instance, in June 2022, Jisora, announced the launch of its new range of affordable collection for women, that includes apparel ranging from size XL to 6 XL. With this launch, the company aims to address the growing wardrobe needs of women, mainly for them who are often overlooked by several leading clothing brands.

Moreover, consumers worldwide are increasingly demanding inclusivity and diversity in fashion, which creates lucrative opportunity for designers and retailers to create stylish, trendy, and well-fitting clothing that caters to a wide range of body shapes and sizes and these range of diverse designs that go beyond the conventional offerings are likely to attract a broader customer base all over the world.

However, the lack of fashionable and trendy plus-size clothing options and higher costs associated with the production of well-suited and high-quality plus size clothes for manufacturers and brands, are the key factors expected to restrain the growth of the market.

The outbreak of the COVID-19 pandemic has significantly impacted the growth of the plus size clothing market. The rapid spread of lethal coronavirus across the world forced countries and governments to take necessary stringent actions like lockdown and restrictions on trade activities, that resulted in temporary closure of production facilities, lack of workforce, and huge disruptions in global supply chains including clothing products.

Industry Dynamics

Growth Drivers

Rise in the number of overweight population

The exponential rise in the number of overweight population and population with obesity across the world and constantly booming fashion industry in countries like US, UK, China, and India along with the rising spending capacity and disposable income of women, that allows them to spend higher on their fashion and apparel due to evolving fashion trends and prevalence for various varieties of clothes with this size segment, are major driving factors the global market growth.

Furthermore, with the increasing consumer focus towards the conscious of sustainable and ethical practices in the fashion industry and higher penetration for manufacturers and brands who are investing and focused on eco-friendly materials, ethical manufacturing processes, and fair labour practices, are also among the factors gained huge traction and popularity among environmentally and socially conscious consumers.

Report Segmentation

The market is primarily segmented based on product type, consumer orientation, sales channel, and region.

By Product Type

By Consumer Orientation

By Sales Channel

By Region

  • Casual Wear
  • Formal Wear
  • Sportswear
  • Others
  • Male
  • Female
  • Modern Trade Channels
  • Specialty Stores
  • Franchise Outlets
  • E-commerce Webistes
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Type Analysis

Casual wear segment accounted for the largest market share in 2022

The casual wear segment accounted for major global market share. The growth of the segment market can be largely accelerated to rising adoption and ease acceptability of casual clothes among consumers all over the world along with the growing proliferation for casual wear due to its higher comfort and versatility which are highly important for the plus size segment. Beside this, the fashion industry has been adapting to changing trends and preferences in the last few years with more emphasis on comfortable and versatile clothing, thereby leading to greater demand for segment market.

The sportswear segment is likely to register highest growth rate over the projected period, which is mainly driven by rapidly increasing plus-size millennial population and rising adoption of active lifestyles. Some of the leading brands in the market has been focusing on introducing sportswear specially designed and dedicated to plus-size customers, thereby catering to this niche segment in a more effective manner.

By Customer Orientation Analysis

Male segment expected to hold substantial market share in 2022

The male segment is projected to hold significant market share in terms of revenue over the coming years, mainly due to continuous rise in the male obesity population and growing expenditure of male segment on their clothing coupled with the surging prevalence for customization and personalization options such as made-to-measure or adaptive clothing, that have attracted more customers looking for well-fitted garments especially in the plus-size category.

  • For instance, according to the World Health Organization, there are over 2 billion adults across the globe are currently living with overweight and around 650 million out of them are considered to be affected with obesity, this accounts for 39% of adults aged 18 years or above.

By Sales Chanel Analysis

E-commerce websites segment is anticipated to witness highest growth during forecast period

The e-commerce websites segment is expected to grow at highest CAGR during the forecast period, mainly attributable to its ability to offer a much broader and larger range of plus-size clothing as compared to brick-and-mortar stores along with several beneficial characteristics including competitive pricing, easy access to different brands, no need to visit physical store, convenient payment options, and home delivery among others.

The exponential growth in mobile penetration and continuous emergence of different social media and online communities, that has been raising awareness about the plus-size fashion and advocating for the inclusivity, which in turn, has fueled the demand for plus-size clothing and also bringing more traffic to these websites.

  • For instance, according to our findings, the number of social media users globally is at around 4.48 billion in 2022, that is more than double from approx. 2.07 billion users in 2015, which nearly accounts for 60.99% of world’s total population.

Regional Insights

North America region dominated the global market in 2022

The North America region dominated the global market with considerable revenue share in 2022, and is projected to maintain its dominance throughout the study period. The regional market growth can be mainly accelerated to presence of larger obese population compared to other regions and increasing emphasis on body positivity in countries like US and Canada along with the robust retail infrastructure and significant number of size-inclusive brands.

Additionally, several major fashion retailers in the region have been focusing on the expansion of their offerings including diverse range of sizes and styles, thereby this increased availability of fashionable options has contributed to the growth of the market over the years.

The Asia Pacific region is likely to emerge as fastest growing region with healthy CAGR during the projected period, on account of surging middle-class population and changes on consumer fashion preferences and surging awareness and acceptance of diverse body shapes and sizes particularly in developing economies including India, Indonesia, and China.

Key Market Players & Competitive Insights

The plus size clothing market is fragmented and is anticipated to witness competition due to several players' presence. Major players in the market are constantly upgrading their products to stay ahead of the competition. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • ASOS Plc
  • Capri Holding Limited
  • H&M Hennes & Mauritz AB
  • Hanesbrands Inc
  • Evans
  • Forever21 Inc.
  • FTF IP Company
  • Lucky Brands LLC
  • Nike Inc.
  • Punto FA
  • Ralph Lauren Corporation,
  • Torrid LLC
  • Under Armour Inc.
  • WHP Global

Recent Developments

  • In April 2021, LENA DUNHAM, announced about the launch of its new plus-size fashion line with a collaboration with 11honore. The new collection including items like navy pinstripe skirt suit, geometric floral dress, ribbed mock-neck tank, a also a shirt with price ranged between USD 98 to USD 298.
  • In August 2022, Victoria Beckham, announced the launch of its new plus-size clothing line to customized to more body types. The company is focusing on making clothes to fit all types of sizes up-to an 18-dress size including off-shoulder dresses & crop tops. With this new fashion line, the company will be expanding its range of clothes and enter into new markets to cater rising demand for plus sizes globally.

Plus Size Clothing Market Report Scope

Report Attributes


Market size value in 2024

USD 294.64 billion

Revenue forecast in 2032

USD 445.3 billion


5.10% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Product Type, By Consumer Orientation, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

H&M Hennes & Mauritz AB, FTF IP Company, ADIDAD AG, Capri Holding Limited, PUMA SE, Ralph Lauren Corporation, Under Armour Inc., WHP Global, Punto FA, Hanesbrands Inc., ASOS Plc, Nike Inc., Lucky Brands LLC, Torrid LLC, Old Navy Inc., Evans, MANGO, and Forever21 Inc.


product type, consumer orientation, sales channel, and region key segments in the Plus Size Clothing Market market.

The global plus size clothing market size is expected to reach USD 445.3 billion by 2032.

The global plus size clothing market is expected to grow at a CAGR of 5.1% during the forecast period.

North America regions is leading the global market.

key driving factors in Plus Size Clothing Market are major driving factors the global market growth.