Pregnancy Pillow Market Share to be Worth $810.80 Million By 2032, CAGR: 3.40%

Pregnancy Pillow Market Size Worth $810.80 Million By 2032 | CAGR: 3.40%

The global pregnancy pillow market size is expected to reach USD 810.80 million by 2032, according to a new study by Polaris Market Research. The report “Pregnancy Pillow Market Share, Size, Trends, Industry Analysis Report, By Material Filled (Styrofoam Balls, Microbeads, Polyester Fiber, Buckwheat, Memory Foam, and Others); By Shape; By End Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rising proliferation of innovative designs, materials, and features in pregnancy pillows, catering to different needs and preferences, including specialized pillows for specific purposes like back support, side sleeping, or multi-functional pillows that can be used during pregnancy and postpartum, are prominent factors influencing the global market growth. Additionally, with the continuous rise in R&D activities mainly focused on developing pillows with improved characteristics and features, the significant expansion of online retail channels globally is likely to create lucrative growth opportunities for the market.

For instance, in April 2023, Quilt Comfort introduced its new pregnancy support belly belt, which is another amazing pregnancy pillow that delivers additional comfort during the pregnancy and helps to reduce back and waist stay pain-free.

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Increasing prevalence among key product manufacturers across the globe towards the development of specialized pillows targeting specific needs, such as pillows designed for different stages of pregnancy, postpartum recovery, or specific discomforts like pelvic pain or acid reflux, thus the expansion of product portfolio and offering can cater to a wider range of consumer preferences and requirements and help companies to gain a competitive edge in the market.

Moreover, the growing popularity of e-commerce and various online shopping channels worldwide and the surge in the number of companies focusing on establishing a strong online presence, partnering with e-commerce platforms, and optimizing the online shopping experience to expand their market reach and accessibility to customers in remote areas as well, have been pushing the growth of the market forward.

For instance, the number of people buying goods and services online stood at 2.3 million people, growing at a significant rate. This accounts for around 28% of the global population, and the number is likely to surpass over 3 million by the end of 2030.

Pregnancy Pillow Market Report Highlights

  • Polyester fiber segment accounted for the largest market share in 2022, which is mainly attributable to its beneficial properties, including moldable, soft, and lightweight
  • The residential segment is projected to grow at the highest growth rate during the forecast period, mainly due to increasing consumer disposable incomes and spending capacity, allowing them to spend more on their well-being
  • The North American region led the industry market with a considerable share in 2022 on account of the presence of well-established healthcare infrastructure and widespread adoption of these pillows among pregnant women
  • The global key market players include Easygrow AS, Cozy Bump Corporation, Pregnancy Pillow, Moonlight Slumber, PharMeDoc, The Boppy Company, and Coast Feather Company

Polaris Market Research has segmented the pregnancy pillow market report based on material filled, shape, end-use, and region:

Pregnancy Pillow, Material Filled Outlook (Revenue - USD Million, 2023 - 2032)

  • Styrofoam Balls
  • Microbeads
  • Polyester Fiber
  • Buckwheat
  • Memory Foam
  • Others

Pregnancy Pillow, Shape Outlook (Revenue - USD Million, 2023 - 2032)

  • J Shape
  • Wedge-Shaped Pillows
  • U Shape

Pregnancy Pillow, End-Use Outlook (Revenue - USD Million, 2023 - 2032)

  • Residential
  • Commercial
  • Hospitals
  • Maternity Homes
  • Others

Pregnancy Pillow, Regional Outlook (Revenue - USD Million, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Pregnancy Pillow Market Report Scope

Report Attributes


Market size value in 2024

USD 621.01 million

Revenue forecast in 2032

USD 810.80 million


3.40% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments Covered

By Material Filled, By Shape, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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