Reusable Period Panties Market Size Worth $475.89 Million By 2032 | CAGR: 17.5%

Reusable Period Panties Market Size Worth $475.89 Million By 2032 | CAGR: 17.5%

The global reusable period panties market size is expected to reach USD 475.89 million by 2032, according to a new study by Polaris Market Research. The report “Reusable Period Panties Market Share, Size, Trends, Industry Analysis Report, By Product (Brief, Bikini, Boyshort, Hi-waist, Others); By Distribution Channel (Offline, Online); By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Market is experiencing significant growth primarily driven by the increasing global awareness about menstrual hygiene and the rising demand for eco-friendly products. Manufacturers are contributing to this growth by introducing innovative products that incorporate advanced materials and technologies. Among the various segments, the boy-short reusable period panty segment is expected to witness substantial growth during the forecast period. Reusable period boy-shorts have gained popularity due to their unique combination of comfort, coverage, and versatility, attracting a growing customer base.

Boy-shorts offer extended leg length, delivering enhanced coverage and support. These panties are designed with a snug fit to provide reliable leak protection during menstruation. Typically crafted from soft and stretchable fabrics, they prioritize both comfort and flexibility for the wearer. Offline channel offers customers a hands-on shopping experience and the advantage of immediate product availability, making it particularly beneficial for those who prefer in-person shopping or have specific requirements and preferences. Proof, acclaimed as the "best period underwear" by esteemed publications like Glamour, Forbes, & Oprah magazines, has extended its market presence through “Unders by Proof.” As part of this expansion, the brand's products are now accessible in over 4,000 Walmart stores, further widening their reach and accessibility.

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Growth is driven by a combination of increased awareness and significant expenditure on menstrual hygiene products, including period panties. Additionally, various organizations and companies conducting extensive marketing campaigns and awareness programs play a crucial role in further augmenting the market's growth. The primary objective of the strategic partnership is to improve the availability of reusable period care products, making them more accessible to individuals from various backgrounds. The partnership aims to ensure that people have greater access to affordable and high-quality options for effectively managing their periods.

Reusable Period Panties Market Report Highlights

  • Briefs segment accounted for largest market share in 2022, this is due to increasing popularity among working women in developed economies. This demographic's preference for period briefs has significantly contributed to the rise in demand and subsequent growth of the segment.
  • Online segment is expected to grow at healthy CAGR over the study period, as these channels offer heavy discounts, coupons, and gain significant traction through influencer marketing
  • Offline channel held the largest share, owing to availability of many brick & mortar shops, and specialty stores in key urban pockets
  • Asia Pacific expected to grow at the steady rate, owing to presence of untapped working female population seeking better products
  • The global key market players include Neione, Ruby Love, Proof, Saalt, Victoria's Secret, Knix Wear, Rael, FANNYPANTS, Period Company, & Thinx

Polaris Market Research has segmented the reusable period panties market report based on product, distribution channel, and region:

Reusable Period Panties, Product Outlook (Revenue - USD Million, 2023 - 2032)

  • Brief
  • Bikini
  • Boyshort
  • Hi-waist
  • Others

Reusable Period Panties, Distribution Channel Outlook (Revenue - USD Million, 2023 - 2032)

  • Offline
  • Online

Reusable Period Panties, Regional Outlook (Revenue - USD Million, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Reusable Period Panties Market Report Scope

Report Attributes


Market size value in 2023

USD 111.47 million

Revenue forecast in 2032

USD 475.89 million


17.5% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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