Shaving Market Expand to USD $4.91 billion and 4.3% CAGR by 2032

Shaving Market Size Worth $4.91 Billion By 2032 | CAGR: 4.3%

The global shaving market size is expected to reach USD 4.91 billion by 2032, according to a new study by Polaris Market Research. The report “Shaving Market Share, Size, Trends, Industry Analysis Report, By Product (Razors & Blades, Beard Moisturizer, Pre-shave Cream, After-shave Emulsion); By Distribution Channel; By Region, And Segment Forecasts, 2023- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market for shaving products is poised for growth due to several key factors. One significant driver is the substantial investments made by various companies in research and development aimed at creating innovative shaving products. This innovation is a response to the growing demand for personal care items, indicating a shift in consumer preferences. Additionally, the purchasing power of individuals, indicated by increasing income levels, is a pivotal factor influencing the sale of shaving products. As consumers' disposable income rises, they are more likely to invest in grooming and personal care products, boosting the market further.

Furthermore, the diverse demands of consumers are fueling innovation within the industry. Manufacturers are introducing new products to cater to the evolving needs and preferences of customers. This dynamic market landscape is prompting numerous players to launch novel shaving solutions, ensuring they align with the changing consumer demands.

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The widespread availability and use of mobile devices and smartphones have significantly transformed the way people shop. Online shopping has become a dominant and widely accepted platform for consumers around the world. This shift is primarily attributed to two key factors: changes in consumer buying behavior and the increasing number of suppliers opting to sell their products online.

Online shopping saves time. Consumers can swiftly search for specific products, read reviews, and make purchases in a matter of minutes, eliminating the need to visit multiple stores physically. Online platforms allow businesses to leverage digital marketing techniques effectively. Targeted advertisements, social media promotions, and search engine optimization strategies enable sellers to attract and engage potential customers, further boosting online sales. Online stores often have lower operational costs compared to brick-and-mortar shops. This cost-effectiveness encourages businesses to establish an online presence, due to an increase in the number of suppliers selling products on digital platforms.

The rise of social media platforms has created a culture of sharing beauty tips, hacks, and product recommendations. Consumers are influenced by online influencers and beauty experts, driving them to explore and invest in personal care products. Economic growth in the region has led to an increase in disposable income for many individuals. This financial stability enables consumers to spend on high-quality personal care products and treatments.

Shaving Market Report Highlights

  • In 2022, the razor & blades segment held the largest market share, owing to a rise in awareness regarding personal hygiene and constant innovations in the sector.
  • In 2022, the online segment held the highest market share, primarily due to a lack of time & busy schedule.
  • In 2022, North America held the largest market share, owing to the presence of people with high disposable income in urban pockets.
  • The key market players include Beiersdorf, Church & Dwight, Reckitt Benckiser, Procter & Gamble, Oriflame Holding, GiGi, Syska, Harry’s, and Societe BIC.

Polaris Market Research has segmented the shaving market report based on product, distribution channel, and region:

Shaving, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Razors & Blades
  • Beard Moisturizer, Pre-shave Cream
  • After-shave emulsion

Shaving, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Offline
  • Online

Shaving, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Shaving Market Report Scope

Report Attributes


Market size value in 2023

USD 3.36 billion

Revenue forecast in 2032

USD 4.91 billion


4.3% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Product, Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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