Squash Drink Market Analysis Worth $1,583.14 Million By 2032 | CAGR: 4.4%

Squash Drink Market Size Worth $1,583.14 Million By 2032 | CAGR: 4.4%

The global squash drink market size is expected to reach USD 1,583.14 million by 2032, according to a new study by Polaris Market Research. The report “Squash Drink Market Share, Size, Trends, Industry Analysis Report, By Type (Orange Squash, Lemon Squash, Blueberry Squash, Mixed Fruit, and Others); By Nature; By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rising popularity of various types of squash drinks particularly in commercial spaces including hotels, clubs, restaurants, and resorts and widespread availability of citrus fruit-based squash drinks like berry squash along with the surging awareness among consumers about consuming product, are major prominent factors influencing the global market growth. In addition, several leading product manufacturers have been focusing on the introduction to new products including electrolyte-infused and probiotic organic beverages, which in turn, creates significant revenue opportunities for the market in the coming years.

For instance, in February 2023, Coca-Cola Europacific Partners, announced that they are adding new multivitamin squash range to their Capri-Sun portfolio, that includes double strength orange, summer fruits, and tropical varieties. The new range of squash comes with almost 39% of comprised squash to meet the shoppers need and requirement.

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As consumers across the world continue to prioritize health and wellness, there is lucrative opportunity to for the manufacturing companies to increase their focus on offering natural and organic squash drink options with reduced sugar content and free from artificial additives, while appealing to health-conscious consumers, who are looking for beverages that offer additional health benefits beyond hydration and flavor. Thus, by meeting the growing demand for these consumers, companies and increasingly boost their sales and revenue.

In the recent years, the demand and prevalence for eco-friendly and sustainable packaging solutions has been on the rise and gained huge traction particularly in the beverages industry. Thereby, leading manufacturers worldwide have been developing and utilizing materials that are recyclable, biodegradable, or made from renewable resources and are also increasing investments on exploring the new or innovative sustainable packaging options that appeal to environmentally conscious consumers.

Squash Drink Market Report Highlights

  • Orange squash segment accounted for largest market share in 2022, which is mainly driven by its growing demand due to its sweetness and appealing taste
  • Regular segment held the significant market revenue share in 2022, that is largely accelerated to its cost-effectiveness and easy availability in online and offline stores
  • eCommerce segment is expected to grow at steady growth during the projected period, owing to exponential rise in the number of online shoppers globally
  • North America region dominated the global market with substantial share in 2022, on account of region’s high expenditure on health & wellness and botanical ingredients
  • The global key market players include Apollo Fruit Products, Carlsberg Breweries, Blevoir Fruit Farms, The Coca-Cola Company, and Pepper Snapple Group

Polaris Market Research has segmented the squash drink market report based on type, nature, distribution channel, and region:

Squash Drink, Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Orange Squash
  • Lemon Squash
  • Blueberry Squash
  • Mixed Fruit
  • Other

Squash Drink, Nature Outlook (Revenue - USD Million, 2019 - 2032)

  • Regular
  • Blended

Squash Drink, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Hypermarkets or Supermarkets
  • Departmental Stores
  • Retailers
  • eCommerce

Squash Drink, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Squash Drink Market Report Scope

Report Attributes


Market size value in 2023

USD 1,076.38 million

Revenue forecast in 2032

USD 1,583.14 million


4.4% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Type, By Nature, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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