Sugar Substitutes Market Expand $11.25 Billion By 2032,CAGR: 5.7%

Sugar Substitutes Market Size Worth $11.25 Billion By 2032 | CAGR: 5.7%

The global sugar substitutes market size is expected to reach USD 11.25 billion by 2032, according to a new study by Polaris Market Research. The report “Sugar Substitutes Market Share, Size, Trends, Industry Analysis Report, By Type (High Intensity Sweeteners, Low Intensity Sweeteners, High Fructose Syrup); By Source; By Application; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Growing consumer health awareness, as well as a desire for convenient, ready-to-eat food and beverages, as well as increased food expenditures, are propelling the market's expansion. In addition, there has been a significant increase in demand for healthier alternatives to refined sugar in recent years.

Consuming an excessive amount of sugar on a regular basis can cause tooth decay, cavities, obesity, type 2 diabetes, heart disease, and high blood pressure. Furthermore, by providing calories without essential nutrients, this habit may contribute to nutrient deficiencies.

Essentially, added sugars are empty calories with little to no nutritional value. As a result, due to their low-calorie content and perceived health benefits, people are looking into sugar substitutes like stevia, aspartame, sorbitol, maltitol, neotame, acesulfame, and D-tagatose.

With the rising prevalence of diabetes and obesity, individuals are increasingly committed to adopting healthier lifestyles. Seeking alternatives that align with their goal of maintaining blood glucose levels, consumers are in search of natural sweeteners with zero calories. Consequently, the anticipation is that the demand for stevia will rise, given its alignment with consumer preferences and requirements.

Diabetes affects approximately 422 million people worldwide, resulting in nearly 1.5 million deaths each year, according to the World Health Organization. Sugar substitutes allow people to enjoy sweet-tasting foods and drinks without the negative consequences associated with conventional sugar.

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Consequently, the growing awareness of these negative health effects and a heightened focus on well-being motivate people to restrict their consumption of added sugars. A 2023 survey conducted by the International Food Information Council (IFIC) revealed that 61 percent of American adults were actively working to reduce their sugar intake. Furthermore, individuals who prioritize their health avoid highly processed foods and drinks with added sugars and sweeteners. Instead, they opt for low-sugar alternatives because they believe they are a healthier dietary option. According to IFIC data, approximately 37% of US survey participants associate the term "low in sugar" with healthy food. As a result, given the lack of calories and sugar, food and beverage manufacturers are shifting to sugar substitutes.

Sugar Substitutes Market Report Highlights

  • In 2023, the high-intensity sweeteners segment held the largest revenue share in the sugar substitutes market. High-intensity sweeteners exceed table sugar (sucrose) in sweetness, requiring smaller amounts to achieve the same level of sweetness. The growing global emphasis on health and wellness is anticipated to fuel the use of high-intensity sweeteners in the forecast period.
  • The beverage segment accounted for the highest market share during the forecast period. Consumer preference for low- and zero-calorie options is driving market. Furthermore, the demand for sugar substitutes, particularly those derived from natural sources like monk fruit, agave, and stevia, is expected to increase. This corresponds to consumers' increasing preference for organic, natural, convenient, and functional beverages.
  • In 2023, North America held the largest market share in the sugar substitutes market, owing to the rising focus on the wellness and health amidst the consumers in the region has expedite to the increasing demand for sugar substitutes as people looking for healthier alternatives to the traditional sugar.
  • The Asia-Pacific region witnessed for the fastest growth in the sugar substitutes market. The quick growth rate of the market is ascribed to the rising number of diabetic patients in the countries like India and China. China has the world's largest diabetic patient population, with approximately 141 million people affected, according to available data.
  • The global key market players include Ajinomoto Co., Archer Daniels Midland Company (ADM), Cargill, Inc., E. I. DuPont De Nemours, Ingredion Inc., JK Sucralose, Inc., The NutraSweet Company, PureCircle, Roquette Freres, and Tate & Lyle.

Polaris Market Research has segmented the sugar substitutes market report based on type, source, application and region:

Sugar Substitutes, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • High-intensity Sweeteners
  • Natural
  • Stevia Extracts
  • Licorice Root Extracts
  • Monk Fruit Extracts
  • Artificial
  • Stevia Extracts
  • Licorice Root Extracts
  • Monk Fruit Extracts
  • Low-intensity Sweeteners
  • Xylitol
  • Sorbitol
  • Maltitol
  • Mannitol
  • Trehalose
  • Isomaltulose
  • Others
  • High Fructose Syrup

Sugar Substitutes, Source Outlook (Revenue - USD Billion, 2019 - 2032)

  • Artificial
  • Natural

Sugar Substitutes, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Food
  • Bakery
  • Confectionery
  • Dairy
  • Others
  •  Beverages
  • Juices
  • Functional Drinks
  • Carbonated Drinks
  • Non-Dairy
  • Milk and Dairy
  • Others
  • Health & Personal Care

Sugar Substitutes, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Sugar Substitutes Market Report Scope

Report Attributes


Market size value in 2024

USD 7.22 billion

Revenue forecast in 2032

USD 11.25 billion


5.7% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Type, By Source, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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