Super Apps Market Size Worth $734.67 Billion By 2032 | CAGR: 27.5%

Super Apps Market Size Worth $734.67 Billion By 2032 | CAGR: 27.5%

The global super apps market size is expected to reach USD 734.67 billion by 2032, according to a new study by Polaris Market Research. The report “Super Apps Market Share, Size, Trends, Industry Analysis Report, By Platform (iOS, Android, Others); By Device; By Application; By End Use; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

A super-app provides offers group of services focused specifically on the users’ daily lifestyle requirements, using integrated platform. Better convenience and simplicity for users are generating huge popularity for the adoption of super apps. Furthermore, technological advancements have increased the effectiveness and accessibility of direct delivery channels via mobile and cell phones around the world.

The adoption of super apps is escalating among users due to their excellent features. The presence of a wide range of functionality in a single application is one of the eye-catching factors driving the super app market's significant growth rate. For example, invoice payments and e-wallets, public transportation and travel bookings, food delivery, insurance services, e-commerce, and many more applications are gaining popularity among users.

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Digitalization is booming throughout the world and shifting the world towards more advanced technologies. With rapid connectivity development, the establishment of huge networks, mobile networks, and subscription delivery, especially in several emerging markets and developing nations, is generating a plethora of opportunities in the market. Moreover, consumers have become more comfortable doing more things online, from shopping and banking to attending business meetings, booking transportation, watching movies, and more. All these factors are paving the way for super-apps to achieve significant revenue.

Super Apps Market Report Highlights

  • Android segment holds the largest market shares in 2022 primarily due to the rising use of android phones in developing countries due to its affordability
  • Smartphone segment accounted to hold largest revenue share in the market, which is accelerated by the rising number of smartphone users worldwide. For instance, over 86% of people, today have smartphones.
  • B2B segment is anticipated to witness a significant CAGR during the forecast period. This is due to the use of super apps among various brands to encourage products and services
  • Financial Services segment is expected to witness the fastest CAGR of the market in projected year due to accelerated contactless payment options during COVID-19
  • Asia Pacific held the largest share of the global market by the end of 2022 due to huge government support, rapid development in the e-commerce sector, and the presence of several market leaders in the region
  • The global super apps market involves WeChat, Paytm, Gojek Tech, Tata Neu, Grab, Rappi Inc., Revolut Ltd., LINE Corporation, Alipay, PhonePe, Kakao Corporation, and many others

Polaris Market Research has segmented the Super Apps market report based on platform, device, application, end use, and region:

Super Apps, Platform Outlook (Revenue - USD Billion, 2019-2032)

  • iOS
  • Android
  • Others

Super Apps, Device Outlook (Revenue - USD Billion, 2019-2032)

  • Smartphone
  • Tablets
  • Others

Super Apps, Application Outlook (Revenue - USD Billion, 2019-2032)

  • B2B
  • B2C

Super Apps, End Use Outlook (Revenue - USD Billion, 2019-2032)

  • Financial Services
  • E-commerce
  • Public Transportation & Logistics
  • Social Media
  • Others

Super Apps, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Super Apps Market Report Scope

Report Attributes


Market size value in 2023

USD 82.28 billion

Revenue forecast in 2032

USD 734.67 billion


27.5% from 2023 - 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Platform, By Device, By Application, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

WeChat, Paytm, Gojek Tech, Tata Neu, Grab, Rappi Inc., Revolut Ltd., LINE Corporation, Alipay, PhonePe, Kakao Corporation, and many others.

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  • Regional analysis
  • Segmentation analysis
  • Industry outlook
  • Competitive landscape
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