Tonic Wine Market Size Worth $3,049.24 Million By 2032 | CAGR: 5.5%

Tonic Wine Market Size Worth $3,049.24 Million By 2032 | CAGR: 5.5%

The global tonic wine market size is expected to reach USD 3,049.24 million by 2032, according to a new study by Polaris Market Research. The report “Tonic Wine Market Share, Size, Trends, Industry Analysis Report, By Type (Magnum, Buckfast, Sanatogen, Mandingo, Others); By Application; By Sales Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is experiencing growth driven by shifting consumer preferences toward beverages that offer unique flavors and ingredients. Tonic wines have gained popularity due to their distinct taste profile, often described as bitter or medicinal, which appeals to consumers seeking unconventional drinking experiences. These wines are positioned as remedies or tonics, leveraging the inclusion of herbal extracts and botanical ingredients to promote perceived health benefits.  Consumers interested in natural and holistic approaches to wellness are drawn to tonic wines because of their association with health benefits. Magnum Tonic Wine, for instance, is marketed as a drink that can provide energy thanks to its blend of herbs, mead, and tonic. This belief in the potential health benefits, such as energy-boosting properties or the ability to stimulate sexual vigor, has contributed to the growing popularity of tonic wines.

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The partnership between Magnum Tonic Wine and Reggae, Sumfest is driving the growth of the tonic wine market by leveraging the global influence and reach of reggae and dancehall music. Reggae Sumfest, a prominent and highly recognized reggae music festival, attracts a diverse audience worldwide. By aligning itself with this significant event, Magnum Tonic Wine gains exposure to a broader consumer base that includes music enthusiasts and Jamaican culture fans. The association with Reggae Sumfest allows Magnum Tonic Wine to tap into reggae and dancehall music's cultural significance and international appeal. As the festival has served as a launching pad for many Jamaican artists who have achieved global success, Magnum Tonic Wine benefits from the positive brand associations and credibility associated with these artists. This, in turn, contributes to increased brand recognition and consumer trust, driving the growth of the tonic wine market.

Tonic Wine Market Report Highlights

  • Buckfast segment is anticipated to witness faster growth in the coming years due to its strong brand recognition, regional popularity, cultural significance, effective marketing, consumer loyalty, and accessibility.
  • Household segment accounted for the larger market share owing to the increased consumption at home, convenience and accessibility, social drinking and entertainment, personal taste, and preferences.
  • Business to Consumer (B2C) segment is projected to experience larger revenue share due to the direct consumer reach, sales through retail channels, consumer preferences and choices
  • APAC projected to register higher growth rate in the study period owing to the rising wine industry growth in the region.
  • North America is expected to grow larger revenue share owing to the growing demand for mixology and crafty cocktails.
  • The global players include Buckfast Tonic Wine, MD 20/20 Tonic Wine, Fraoch Heather Ale Tonic Wine, Dow's Tonic Port & Lamb's Navy Rum Tonic Wine.

Polaris Market Research has segmented the tonic wine market report based on type, application, sales channel, and region:

Tonic Wine, Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Magnum
  • Buckfast
  • Sanatogen
  • Mandingo
  • Others

Tonic Wine, Application Outlook (Revenue - USD Million, 2019 - 2032)

  • Household
  • Food Service
  • Institution
    • Hospitals
    • Clinics
    • Other Institutional Applications

Tonic Wine, Sales Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Business to Business (B2B)
  • Business to Consumer (B2C)
    • Modern Trade
    • Traditional Liquor Stores
    • Drugstores and Pharmacies
    • Speciality Stores
    • Online Retail
    • Other Retail Formats

Tonic Wine, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Tonic Wine Market Report Scope

Report Attributes


Market size value in 2023

USD 1,884.91 million

Revenue forecast in 2032

USD 3,049.24 million


5.5% from 2022 – 2030

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Type, By Application, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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