Tonic Wine Market Size, Share Global Analysis Report, 2023-2032
Tonic Wine Market Size, Share Global Analysis Report, 2023-2032

Tonic Wine Market Share, Size, Trends, Industry Analysis Report, By Type (Magnum, Buckfast, Sanatogen, Mandingo, Others); By Application; By Sales Channel; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Jul-2023
  • Pages: 115
  • Format: PDF
  • Report ID: PM3650
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global tonic wine market size and share was valued at USD 1,790.21 million in 2022 and is expected to grow at a CAGR of 5.5% during the forecast period.

Effective marketing and branding strategies have played a significant role in driving the growth of the tonic wine market. Brands have successfully positioned their tonic wines as unique, premium, or associated with specific lifestyles.

Tonic wines, also known as country wines, refer to a category of alcoholic beverages. They are produced by adding spices and herbs to fortified wine. Along with that, they can be developed by fermenting fruits. Owing to the presence of herbal ingredients, tonic wines are widely considered as herbal ingredients. These wines tend to have a different taste profile, combining the fruity essence of wine and extracts from plants.

There are several different types of tonic wines, with the most common ones being Magnum, Buckfast, Sanatogen, and Mandingo. The Mangum tonic wine consists of grapefruit juice, white grape, and sparkling water, whereas the Buckfast wine is a blend of fortified wine and added caffeine. The Sanatogen and Mandingo tonic wines are known for their easy digestion and performance-boosting characteristics, respectively. Consuming tonic wine may offer several potential health benefits, including improved blood pressure regulation, intoxication, and antioxidation properties. Rising demand and consumption of tonic wine among consumers worldwide is projected to boost the tonic wine market growth in the upcoming years.

Tonic Wine Market Size

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Clever marketing campaigns, endorsements, and collaborations have increased consumer awareness and generated curiosity around tonic wines, growing sales and market growth. This can pique the interest of consumers who may not have become familiar with tonic wine before, expanding the market reach and attracting new customers.

  • For instance, In celebration of Scotland's fondness for tonic wine, Vault City Brewery has introduced a special beer called Blackberry Buckie Sesh Sour.

Introducing a beer that pays homage to tonic wine helps to raise awareness about the tonic wine culture and its popularity in Scotland. This can pique the interest of consumers who may not have been familiar with tonic wine before, expanding the market reach and attracting new customers.

The market research report offers an in-depth analysis of the industry to support informed decision-making. It offers a meticulous breakdown of various market niches and keeps readers updated on the latest industry developments. Along with tracking the tonic wine market on the basis of SWOT and Porter’s Five Forces models, the research report includes graphs, tables, charts, and other pictorial representations to help readers understand the key insights and important data easily. 

Tonic Wine Market Share, Size

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Growth Drivers

Increasing Demand and Consumption of Tonic Wine Among Consumers Worldwide

The tonic wine market has experienced growth due to various factors. One of these factors is consumers' increasing interest in health and wellness. Tonic wine is marketed with health benefits such as improved energy, digestion, and nutrition. As more health-conscious consumers seek natural and functional beverages, tonic wine has become popular.

Social media and the internet have also contributed to the popularity of tonic wine. Users can share their experiences and discoveries on platforms like Instagram and Facebook, creating awareness and interest in tonic wine. Online communities and influencers showcase different brands and varieties, driving consumer curiosity and exploration.

In addition, the novelty and unique flavors of tonic wine have attracted new consumers and encouraged existing customers to try different options. Manufacturers have introduced various flavors and variations to cater to diverse consumer preferences, coupled with creative marketing strategies.

Finally, expanding distribution channels has made tonic wine more accessible to consumers. It's now more readily available in supermarkets, liquor stores, and online marketplaces, making it a convenient choice for consumers who want to purchase it alongside other alcoholic beverages or health products.

Report Segmentation

The market is primarily segmented based on type, application, sales channel, and region.

By Type

By Application

By Sales Channel

By Region

  • Magnum
  • Buckfast
  • Sanatogen
  • Mandingo
  • Others
  • Household
  • Food Service
  • Institution
    • Hospitals
    • Clinics
    • Other Institutional Applications
  • Business to Business (B2B)
  • Business to Consumer (B2C)
    • Modern Trade
    • Traditional Liquor Stores
    • Drugstores and Pharmacies
    • Speciality Stores
    • Online Retail
    • Other Retail Formats
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Type

Buckfast Segment is Expected to Witness the Fastest Growth During the Forecast Period

The Buckfast segment is expected to have faster growth in the market. This Tonic Wine, produced by Buckfast Abbey, has established a strong brand presence and recognition. The brand has a long history and has gained a dedicated following, particularly in certain regions. Its distinctive packaging and logo make it easily recognizable, contributing to its market growth. It has gained significant popularity and a loyal consumer base, especially in regions like Scotland and parts of Ireland. It has become deeply ingrained in the local culture and has gained a strong following among certain demographic groups. This regional popularity has helped drive the segment’s growth.

By Sales Channel

Business to Consumer (B2C) Segment is Expected to Hold the Larger Revenue Share During the Forecast Period

The B2C segment will witness a larger revenue share in the coming years. This segment allows tonic wine brands to engage directly with individual consumers. Through targeted marketing and promotional strategies, brands can build brand awareness, loyalty, and consumer trust. This direct reach helps drive consumer demand and contributes to the growth of the tonic wine market. This involves sales through various retail channels, including supermarkets, liquor stores, specialty beverage shops, and online platforms.

These retail channels provide widespread accessibility and convenience for consumers to purchase tonic wine. The presence of tonic wine in these retail channels increases its visibility and drives market growth soon. The B2C segment focuses on meeting individual consumers' diverse preferences and choices. Tonic wine brands can develop and market various products, catering to different flavors, styles, and price points. This variety appeals to consumers with specific preferences, driving market growth by capturing a larger consumer base.

Regional Insights

Apac is Expected to Have the Highest Growth Rate in the Study Period

APAC is projected to witness a higher growth rate for the market. Changing consumer preferences and increasing demand for unique and health-oriented beverages. Tonic wine offers a distinct taste profile and is often marketed as having potential health benefits due to the inclusion of herbal extracts and botanical ingredients. Countries in the region are witnessing rising wine industries in India. As consumers in the region become more health-conscious and seek out new and unconventional drinking experiences, the demand for tonic wine has increased. Additionally, the influence of Western lifestyles and the growing trend of urbanization have contributed to the popularity and growth of the tonic wine market in the region.

As economies in the region continue to grow, consumers have more purchasing power, allowing them to explore and indulge in premium and niche products like tonic wine. With higher disposable incomes, consumers are willing to spend on unique, high-quality beverages offering a differentiated taste experience. Moreover, the shift towards more Westernized lifestyles, influenced by factors such as globalization and urbanization, has led to a greater acceptance and adoption of tonic wine as a trendy choice among consumers in the region. The combination of rising disposable incomes and evolving lifestyles has created a favorable market environment for the growth of the tonic wine industry.

North America is expected to witness a larger revenue share in the market. One of the main factors driving the growth of the tonic wine market in North America is an increasing demand for unique and alternative alcoholic beverages. Consumers in North America are seeking new and exciting drinking experiences, moving away from traditional options and exploring different flavors and styles. Tonic wine, with its distinct taste profile and herbal ingredients, appeals to consumers looking for something beyond the conventional alcoholic beverages available in the market.

The popularity of mixology and craft cocktails has increased in the United States & Canada. Tonic wines are commonly used as cocktail mixers with their bitter and herbal taste. As mixologists and bartenders experiment with new flavors and ingredients, tonic wines offer a versatile component that adds depth and complexity to cocktails. This has contributed to the increased demand for tonic wines in the country.

Key Market Players & Competitive Insights

The tonic wine market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • AhmadiAnswers
  • Bristol
  • Buckfast Abbey
  • Campari Group
  • Dee Bee Wholesale
  • Dow's Tonic Port
  • Fraoch Heather Ale Tonic Wine
  • Herb Affair
  • Jingjiu
  • Leonard J Russell Snr
  • Others
  • Portman Group
  • Reggae Treats
  • Sainsbury's
  • Wuliangye
  • Zhangyu

Recent Developments

  • In September 2022, A new tonic wine is set to be introduced in Scotland. This new beverage, King William Fortified Wine, is expected to rival Buckfast's popularity in western Scotland.
  • In August 2022, CARIB Brewery was set to revolutionize its prestigious beverage portfolio by introducing Rockstone, a brand-new tonic wine. This latest addition is a ready-to-drink fortified alcoholic beverage infused with an array of vitamins and the signature ingredient, Powaroots.

Tonic Wine Market Report Scope

Report Attributes


Market size value in 2023

USD 1,884.91 million

Revenue Forecast in 2032

USD 3,049.24 million


5.5% from 2022 – 2030

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments Covered

By Type, By Application, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


Report customization as per your requirements with respect to countries, regions, and segmentation.


Explore the landscape of the tonic wine market in 2024 through detailed market share, size, and revenue growth rate statistics meticulously organized by Polaris Market Research Industry Reports. This expansive analysis goes beyond the present, offering a forward-looking market forecast till 2029, coupled with a perceptive historical overview. Immerse yourself in the depth of this industry analysis by acquiring a complimentary PDF download of the sample report.

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The tonic wine market report covering key segments are type, application, sales channel and region.

Tonic Wine Market Size Worth $3,049.24 Million By 2032.

The global tonic wine market is expected to grow at a CAGR of 5.5% during the forecast period.

Asia Pacific is leading the global market.

key driving factors in tonic wine market are premiumization of tonic wine boosts the market growth.