Wax Melts Market Size Worth $5,606.61 Million By 2032 | CAGR: 5.3%

Wax Melts Market Size Worth $5,606.61 Million By 2032 | CAGR: 5.3%

The global wax melts market size is expected to reach USD 5,606.61 million by 2032, according to a new study by Polaris Market Research. The report “Wax Melts Market Share, Size, Trends, Industry Analysis Report, By Product (Paraffin, Soy Wax, Palm Wax, Beeswax), By Pack, By Application, By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The industry is experiencing growth worldwide due to the increasing demand for home decor. Consumers are seeking ways to enhance the ambiance of their living spaces and make their homes more inviting. Wax melts offer a convenient and cost-effective solution for adding fragrance and creating a pleasant atmosphere in any room. It does not require an open flame, reducing the risk of accidents, especially in households with young children or pets.

This safety aspect has contributed to the popularity of wax melts among safety-conscious consumers. The affordability and versatility of wax melts also make them attractive to a wide range of consumers. They can be easily customized and personalized with different scents, colors, and designs, allowing individuals to create a unique and personalized home fragrance experience.

The demand for wax melts is driven by a growing millennial population and increased consumer spending. Millennials are contributing to the rising popularity of wax melts due to their focus on home decor and personal well-being. As a result, key players in the industry are expanding their presence in new locations and diversifying their product portfolios to raise awareness about their brands and the benefits of using wax melts. For example, in January 2022, Diptyque introduced a new collection of candles and wax melts. This strategic move is influenced by the country's growing population and evolving consumer preferences regarding fashion and home decor.

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Rising demand for organic and environmentally friendly products is a significant factor contributing to the growth of the soy wax melts market. Consumers are increasingly seeking alternatives to conventional paraffin wax derived from petroleum and not considered environmentally friendly. In contrast, soy wax is produced from soybeans, a renewable and sustainable resource. Using soy wax as a substitute for paraffin wax aligns with the growing awareness and preference for eco-friendly and sustainable goods. Soybeans are a renewable crop that can be cultivated without depleting natural resources. This makes soy wax an environmentally acceptable choice for consumers prioritizing sustainability and reducing their carbon footprint.

The soy wax melts market has gained traction as consumers actively seek products made from natural, renewable ingredients. Soy wax offers a cleaner and more sustainable option, as it is biodegradable and produces less soot when burned compared to paraffin wax. Furthermore, soy wax can hold fragrances effectively, providing a high-quality scent experience for users.

Wax Melts Market Report Highlights

  • Palm wax segment registered steady growth rate, owing to its eco-friendly nature, and sustainable nature
  • Multi-pack segment expected to grow at steady rate, as they used for the combination of candles in varied fragrances
  • The global key market players include East Coast Candles, Yankee Candle, Michaels Stores, Scentsy, Bridgewater Candle, Bramble Bay Candle, AFFCO Holdings, Candles by Victoria, C. Johnson, and NEST Fragrances.

Polaris Market Research has segmented the wax melts market report based on product, pack, application, and region:

Wax Melts, Product Outlook (Revenue - USD Million, 2023 - 2032)

  • Paraffin
  • Soy Wax
  • Palm Wax
  • Beeswax
  • Others

Wax Melts, Pack Outlook (Revenue - USD Million, 2023 - 2032)

  • Single Pack
  • Multi Pack

Wax Melts, Application Outlook (Revenue - USD Million, 2023 - 2032)

  • Household
  • Commercial           

Wax Melts, Regional Outlook (Revenue - USD Million, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Wax Melts Market Report Scope

Report Attributes


Market size value in 2023

USD 3,507.45 million

Revenue forecast in 2032

USD 5,606.61 million


5.3% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Product, By Pack, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

East Coast Candles, Yankee Candle, Michaels Stores, Scentsy, Bridgewater Candle, Bramble Bay Candle, AFFCO Holdings, Candles by Victoria, C. Johnson, and NEST Fragrances

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