Website Builder Tools Market at $39.02 Billion in 2032, 27.5% CAGR

Website Builder Tools Market Size Worth $39.02 Billion By 2032 | CAGR: 27.5%

The global website builder tools market size is expected to reach USD 39.02 billion by 2032, according to a new study by Polaris Market Research. The report “Website Builder Tools Market Share, Size, Trends, Industry Analysis Report, By Type (PC Website Builders and Mobile Website Builders); By Deployment Type; By Application; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rapidly emerging technological trends around the world that are majorly driven by a surge in proliferation for convenience functionality and easy website builder tools along with the growing popularity of do-it-yourself culture that empowers individuals as well as businesses to take control of their online presence while eliminating the need to rely on external experts are prominent factors influencing the global market growth.

As traditional web development can be expensive and complex for small businesses and individuals with no technical knowledge, major companies operating in the market are focused on developing new and innovative website builder tools and solutions with cost-effectiveness, which, in turn, further anticipated to create lucrative growth opportunities over the coming years.

  • For instance, in July 2023, announced the launch of its latest offering, an AI-powered tool that is specially designed to transform website building and management. The new tools are likely to leverage the power of AI to automate several aspects of website creation processes.  

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As mobile internet usage continues to rise all over the world, website builders that mainly focus on mobile responsiveness and mobile-first design are in high demand, as they are known to ensure that websites look and function well on various devices. Apart from this, there has been an increasing demand for platforms enabling the creation of subscription-based websites and membership portals because they need to have user authentication and payment processing capabilities, which is likely to have a positive impact on the market in the near future.

  • For instance, according to our findings, more than 55% of the website traffic across the globe comes from mobile devices, and nearly 92.3% of all internet users access the internet facilities using smartphones.

Website Builder Tools Market Report Highlights

  • PC website builders segment accounted for notable market share on account of its widespread adoption among businesses and individuals around the world
  • Cloud-based website builders’ segment will account for a substantial share, mainly due to its growing popularity due to features like user-friendly and cost-effectiveness
  • The business website segment will grow at the highest growth rate, which is largely attributed to the growing number of businesses and the rapid growth of the e-commerce industry globally
  • North America dominated the global market with a considerable share, owing to the growing number of smartphone users and rapid surge in internet consumption across the region
  • The key market players include Homestead Technologies, The Endurance International Group, Zoho Corporation, Open-Source Matters, and GoDaddy

Polaris Market Research has segmented the website builder tools market report based on type, deployment type, application, and region:

Website Builder Tools, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • PC Website Builders
  • Mobile Website Builders

Website Builder Tools, Deployment Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Cloud-based Website Builders
  • On-premises Website Builders

Website Builder Tools, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Personal Website
  • School or College Website
  • Business Website
  • Others

Website Builder Tools, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Website Builder Tools Market Report Scope

Report Attributes


Market size value in 2023

USD 4.37 billion

Revenue forecast in 2032

USD 39.02 billion


27.5% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Type, By Deployment Type, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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