Increased Efforts for Innovating Product Offering to Fuel Demand for Special Effect Masterbatches

Increased Efforts for Innovating Product Offering to Fuel Demand for Special Effect Masterbatches

Special effect masterbatches generally include unique fillers or pigments to get different visual effects such as fluorescence, pearlescent, transparent, sparkle mist, metallic, etc. These epical masterbatches are a combination of pigments and additives that are used during the manufacturing of plastic products. The raw polymer can be colored as per requirement and special effects added to end products using special effect masterbatches to enhance the attractiveness of products. Several key innovations as well as new product developments have supported the development of the special effect masterbatches market.


Continuously changing consumer preferences and requirements are majorly driving trends in the global market for special effect masterbatches. The predesigned masterbatches are gaining high demand in industrial applications. In addition to this, they also find application in the development and manufacturing of medical devices. Moreover, their non-ferrous properties, ease of processing, superior biocompatibility, and lightweight features, masterbatches have become a key component for drug delivery systems, orthopedic implants, and surgical instruments.


Higher Adoption of Special Effect Masterbatches in Plastic Industry Driving Major Sales

Rising demand for embracing color masterbatches and film extrusion masterbatches in different end-use applications are some of the major factors driving the growth of the market. In addition to this, the rapid growth of the packaging industry, rising per capita plastic consumption, and increasing demand from plastic manufacturers are contributing to the market growth. Manufacturers are focusing more on bringing advanced effects using holographic and polychromatic effects to grab customer attention resulting in a surge in sales of the products. All these factors are contributing to the overall development of a global market for the special effect masterbatches market. 


Regional Scenario for Special Effect Masterbatches

Leading market participants working in the food industry are primarily focusing on innovative and advanced product packaging with the adoption of several custom-colored masterbatches. These innovative strategies have helped companies operating in the North American region gain consumer attention towards their products, resulting in the increased demand for special effect masterbatches. The rising demand for specialty masterbatches across industries, especially in the plastic industry during the development of extruded profiles, belts, pipes, and hoses is expected to drive significant growth for the regional market of Asia Pacific. However, fluctuations in the prices of petro-chemical are making an impact on the cost of masterbatches may hamper the growth of the market to some extent.


  • An appearance effect is emerging as the most promising segment in the market and is projected to contribute a major revenue share. The segmental growth is attributed to higher production as well as increasing adoption rates for a wide range of end-use applications.

  • The packaging segment is dominating the market for special effect masterbatches and is anticipated to grow further keeping dominance in the coming years. Increased use of masterbatches for food products and consumer care products is responsible for the growth of the segment.


Companies operating in the global special effect masterbatches market are trying out different strategies such as new product launches, capacity expansions, product innovation, mergers, acquisitions, and collaborations to remain competitive in the market. Ampacet Corporation, Gabriel-Chemie, Hubron International, Colloids Limited, Americhem Inc., Tosaf Group, KK Polycolor Asia ltd, Dongguan Greentech Plastics Co., Plastiblends India Ltd, Polyone Corporation, Plastika Kritis S.A., and Kandui Industries Pvt Ltd are some of the leading players contributing to the growth of the market.


Deep-dive Insights on Special Effect Masterbatches Market by Polaris Market Research:


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