Baby Sleeping Bag Market Size, Share Analysis Report, 2023-2032
Baby Sleeping Bag Market Size, Share Analysis Report, 2023-2032

Baby Sleeping Bag Market Share, Size, Trends, Industry Analysis Report, By Type (Cotton and Flannel, Polyester, and Others); By Age Group; By Thermal Insulance; By Sales Channel; By Region; Segment Forecast, 2023- 2032

  • Published Date:Jul-2023
  • Pages: 114
  • Format: PDF
  • Report ID: PM3534
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global Baby Sleeping Bag market was valued at USD 323.41 million in 2022 and is expected to grow at a CAGR of 4.9% during the forecast period. Baby sleeping bags safeguard babies from sudden temperature changes and keep their bodies at a constant temperature while they sleep. Just put the baby in the sleeping bag, buckle them up, & set them down in their cot with nothing but a sheet that is fitted underneath. A big aspect driving up the demand for the bags in the market is the issue that new parents face when their baby kicks off the blanket while they sleep, potentially waking them up. The baby's core body temperature will be kept at the ideal level to guarantee a comfortable night's sleep even while their arms are outside the sleeping bag. Baby sleeping bags come in various sizes and specifications, making it easier for parents to select the ideal one for their child based on their weight and size and the climate where they reside.

Baby Sleeping Bag Market Size

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Additionally, the benefits of baby sleeping bags are becoming more widely known, which has contributed to the market's expansion. Baby sleeping bags are increasingly in demand, and convenience of use and safety for infants are two different driving forces. Baby sleeping bags are also helpful for moving infants from one location to another without disrupting their sleep, which is a key issue for parents. For these reasons, baby sleeping bags are a popular option.

To bring new improvements in infant sleeping bags, the supply side actors in this business have fallen resources into research and development. In January 2020, Nanit introduced the Nanit Sleeping Bag, which recognized baby sleep patterns and was created using shapes, colors, and ink that were specifically made to be read by the Nanit Plus nursery camera. Sleeping Bag is 100% cotton, machine washable, and allows consumers to follow their baby's breathing without placing devices on the baby or in the cot, just like other Breathing Wear products. Due to the lucrative growth, many new market players are anticipated to enter, ultimately increasing demand for baby sleeping bags.

Baby Sleeping Bag Market Share, Size

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Industry Dynamics                                           

Growth Drivers
The rising number of premature births has increased the various problems in babies. Premature babies are weak compared to normal babies, as their growth does not happen as the baby grows. The baby requires much care, which also increased the demand for baby sleeping bags, driving the market's development rapidly. According to the World Health Organization (WHO), every year, 15 million premature births are predicted to occur. That equates to more than one in ten babies. Each year, problems from preterm birth claim the lives of almost 1 million children. Many victims will live with disabilities for the rest of their lives, such as visual and hearing impairments and learning disabilities.

Further, as per UNICEF, 20.5 million infants were born in 2015 with low birth weights, accounting for roughly 14.6% of all infants born worldwide that year. The chances of these infants dying in the first month of life were higher, & many of those who did survive faced lifelong repercussions.

Reducing low birth weight by 30% between 2012 and 2025 is the dietary goal set by the World Health Assembly (WHA). Baby sleeping bags are additionally utilized for faster growth of babies, particularly for premature and underweight babies; there, it is propelling the baby sleeping bags market growth.

Report Segmentation

The market is primarily segmented based on type, age group, thermal insulance, sales channel, and region.

By Type

By Age Group

By Thermal Insulance

By Sales Channel

By Region

  • Cotton and Flannel
  • Polyester
  • Others
  • 0-6 months
  • 6-18 months
  • 18-36 months
  • 0.5 TOG (24 degrees Celsius or more)
  • 1 TOG (21-23 degrees Celsius)
  • 5 TOG (18-20 degrees Celsius)
  • More than 2.5 TOG (16-17 degree Celsius)
  • Hypermarkets
  • Supermarkets
  • Medical Stores
  • Specialty Retail Stores
  • Online Retailers
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Online retailers segment is expected to witness the fastest growth during forecast period

Company-owned websites & e-commerce websites like Amazon, Walmart, & additional regional e-commerce sites worldwide are predicted to open up new market opportunities. To increase the overall sale of baby sleeping bags on e-commerce websites, producers and vendors also run promotions, discounts, and special offers. Moreover, income plays a crucial element in the baby products segment as it appeals to consumers with a higher income than low- and middle-income groups. The high-income population can afford goods such as baby products through e-commerce channels, which is predicted to boost the market's growth.

Various digital parenting networks, such as First-Cry, Johnson & Johnson's BabyCenter, and Parentlane, have partnered with e-commerce logistics companies to expand their business globally. For instance, First-Cry offers its product through XpressBees Logistics in India. In addition, in 2020, Alibaba invested $10 million in XpressBees, which is an Indian logistics firm, to strengthen the global logistics network and expansion of e-commerce logistics business. Such a huge investment in e-commerce logistics would promote global market growth.

5 TOG segment accounted to held significant market share in 2022

The demand for sleeping bags with degrees between 18-20 degrees Celsius is high due to their normal temperature across the nations. A sleeping bag's warmth is determined by its TOG (Thermal Overall Grade), which measures thermal resistance. Typically, it falls between 0 and 4. The sleeping bag is warmer the greater the TOG. Babies are unable to control their body temperatures on their own. It's crucial not to pick a sleeping bag randomly and to trust experts to prevent hypothermia or overheating. Ideal room temperatures should range from 18 to 20 degrees. However, in the sweltering summer, parents also want the baby to feel at ease in his cute little bed.

The demand in Europe is expected to witness significant growth during forecast period

Europe is experiencing robust growth due to the growing disposable expected to boost sales of these products. Another factor raising the demand for baby sleeping bags is the increasing prevalence of SID disease in infants nationwide.

The Asia-Pacific is holding the second largest position due to various factors such as rising infant populations and increasing government support. According to UNICEF, India is home to 67,385 births daily, or about 1/6 of all deliveries worldwide. In only one other large nation, India, more girl babies die than boy babies. Currently, there is an 11% gender gap in child survival.

Competitive Insight

Some of the major players operating in the global market include Aden & Anais, Baby Deedee, Baby Einstein, Babydan, BabyBjorn, Carter’s, ergoPouch, Grobag, Gro-group, HALO Invovations., Kyte Baby, Merino Kids, Mamas and Papas, Pukababy, Purflo, Strokke, Superlove Merino, Snuz, Silver Cross, and Vertbaudet.

Recent Developments

In April 2021, a new camping tent and sleeping bag was launched by Gucci and Northface. This nylon tent is a part of The North Face x Gucci's collection, a union of two companies with a shared heritage and principles that honor the spirit of exploration.

Baby Sleeping Bag Market Report Scope

Report Attributes


Market size value in 2023

USD 338.52 million

Revenue Forecast in 2032

USD 519.33 million


4.9% from 2023- 2032

Base year


Historical data

2019 - 2021

Forecast period

2023- 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2032

Segments Covered

By Type, By Age Group, By Thermal Insulance, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

Aden & Anais, Baby Deedee LLC, Baby Einstein, Babydan, BabyBjorn AB, Carter’s Inc., ergoPouch, Grobag, Gro-group, HALO Invovations Inc., Kyte Baby, Merino Kids USA, Mamas and Papas, Pukababy, Purflo, Strokke, Superlove Merino UK, Snuz, Silver Cross, and Vertbaudet


The global Baby Sleeping Bag market size is expected to reach USD 519.33 million by 2032.

Top market players in the Baby Sleeping Bag Market are Aden & Anais, Baby Deedee, Baby Einstein, Babydan, BabyBjorn, Carter’s, ergoPouch, Grobag.

Europe ontribute notably towards the global Baby Sleeping Bag Market.

The global Baby Sleeping Bag market expected to grow at a CAGR of 4.9% during the forecast period.

The Baby Sleeping Bag Market report covering key are type, age group, thermal insulance, sales channel, and region.