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digitally printed wallpaper market

Digitally Printed Wallpaper Market Share, Size, Trends, Industry Analysis Report, By Substrate (Nonwoven, Vinyl, Paper, and Others); By Printing Technology; By End-Use Sector; By Region; Segment Forecast, 2023 - 2032

  • Published Date: Jan 2023
  • Pages: 118
  • Format: PDF
  • Report ID: PM2966
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Summary

The global digitally printed wallpaper market was valued at USD 3.63 billion in 2022 and is expected to grow at a CAGR of 19.4% during the forecast period.

The main factors driving the market expansion for digitally printed wallpaper are the rising demand for digital technology in wallpapers and the growing trend of home decor in the residential market as a consequence of the rising power of customers. Additionally, during the period of forecasting, opportunities in the market are anticipated to be generated by growth in the construction sector along with rapid industrialization and urbanization.

Digitally Printed Wallpaper Market Size
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Additionally, Wallpaper has been available on the market for more than a century, but its popularity has fluctuated greatly over that time. These wallpapers were once used by wealthy homeowners as an alternative to tapestries, but they are now considered high-end decorating accessories. Wallpaper has made a stunning comeback as a result of its transformation from "a cost-effective alternative to luxury item" to "the luxury item." Any room, including living rooms, conference rooms, showrooms, malls, etc., gains aesthetic appeal from wallpaper. The majority of wallpapers are currently used in residential settings, but the demand for personalized wallpapers in commercial structures is rising.

The construction industry is being constrained by supply chain restrictions, labor shortages, procurement management, and border lockdowns implemented to combat and contain the outbreak. The adoption of various ad hoc solutions is directly constrained by the construction industry's slowdown in production. products and services like wallpaper that has been digitally printed. Additionally, construction firms and end users are cutting back on spending on a variety of technology-based products to address the situation at hand, which is impeding the expansion of the market for wallpaper with digital printing.

Industry Dynamics

Growth Drivers
People's lifestyles have changed as a result of increased urbanization, and this change has had an impact on the painting and coating industry by raising demand for decorative walls and improving the usefulness of coating or wallpaper. Wallpaper is in high demand due to the rise in nuclear families, especially in developing nations, and the urbanization of society. As a result, rapid urbanization has increased the demand for wall covering, which is predicted to continue in the years to come. Urbanization and awareness of interior design will increase demand for wallcovering products. The market is driven by consumers' rising disposable income and evolving lifestyles.

For instance, in January 2021, A division of North American wallpaper producer York Wallcoverings called RoomMates Décor collaborated with heritage design company Waverly to introduce a truly distinctive Peel

Report Segmentation

The market is primarily segmented based on substrate, printing technology, end-use sector, and region.

By Substrate

By Printing Technology

By End-Use Sector

By Region

  • Nonwoven
  • Vinyl
  • Paper
  • Other
  • Glass Fiber
  • Canvas
  • Grass Cloth
  • Inkjet
  • Electrophotography
  • Non – Residential
  • Residential
  • Automotive & Transportation
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The Non-woven segment is expected to witness the fastest growth

Non-woven wallpapers are new compared to vinyl and paper-based wallpapers because they have only been accessible for a little over ten years. These wallpapers' core materials are cellulose and polyester fibers. Wall imperfections and cracks can also be concealed with non-woven wallpaper. Additionally tear-resistant, these non-woven wallpapers make installation and removal much simpler. Easily repairing wallpaper is another significant and alluring factor for a growing group of customers looking for long-term solutions and one that is driving demand in the business sector.

The Non-residential segment industry accounted for the highest market share in 2022

The non-residential market for digitally printed wallpaper had the largest revenue share. This is a result of the growth in the number of busy places like bars, clubs, and eateries throughout the world. The demand for home décor items like wallpaper will also increase in the coming years due to the global commercial projects that are currently being built.

This same industry for digitally printed wallpaper is expanding in the non-residential industry as a result of the rising residential demand construction caused by rapid urbanization, the rise in the number of housing renovation and remodeling projects, as well as the increase in disposable income levels.

Inkjet is expected to hold the significant revenue share

The digitally printed wallpaper industry's Inkjet segment garnered the largest revenue share. This is because the development of this technology is attributed to the introduction of a fast, commercial color inkjet printing system. Additionally, inkjet printer acceptance is also influenced by factors like good print sizes, printing speed, resolution, quick setup, quick turnaround time, and reliability.

The demand in North America  is expected to witness significant growth

With increasing investments made by governments in regions like the US and Canada to improve their infrastructure, North America is expected to overtake other regions as the leading market for digitally printed wallpaper in the future. Also, APAC is anticipated to grow at the fastest rate in the market. A significant portion of the Asia Pacific market is contributed by China. The demand for digitally printed wallpaper in this region is driven by the rising need for low-cost interior decoration, the growth of new housing units, population growth, and soaring infrastructure investments. Low manufacturing costs and beneficial policies and plans, like China's National New-type Urbanization Plan, fuel market expansion in the area.

The demand for residential and commercial infrastructure is increased by the large populations in nations like China and India. Many emerging economies, including those in APAC, including India, China, and other southeastern nations, are calling for more infrastructure development. Additionally, a number of the region's nations are concentrating on luring fresh funding for infrastructure expansion.

For instance, in March 2020, The government of India approved 100% FDI via the automatic route in finished projects for the management and operation of townships, malls/shopping centers, and commercial buildings. In the upcoming years, these elements are anticipated to support the expansion of the construction sector in the area, which will in turn drive demand for digitally printed wallpaper there.

Competitive Insight

Some of the major players operating in the global market include 4Walls.Inc., A.S. Création Tapeten AG, Flavor Paper Limited, Great Wall Custom, Coverings Corporation, Hollywood Monster Company, Identity Holdings Ltd, Moonavoor Seinakattestuudio, Muraspec Group ltd, MX Display Corporation, Peggy-Betty Designs Ltd, Surface Print Ltd, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, The Printed Wallpaper Company, and Vision Sign and Digital

Recent Developments

In March 2022, The British heritage company Laura Ashley and Graham & Brown joined forces. As a result of their collaboration, the two businesses produced a line of wallpaper with prints by Laura Ashley.

Digitally Printed Wallpaper Market Market Report Scope

Report Attributes


Market size value in 2023

USD 4.33 billion

Revenue forecast in 2032

USD 21.33 billion


19.4% from 2023 - 2032

Base year


Historical data

2019 - 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments Covered

 By Substrate, By printing technology, By end-use sector, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

4Walls.Inc., A.S. Création Tapeten AG, Flavor Paper Limited, Great Wall Custom, Coverings Corporation, Hollywood Monster Company, Identity Holdings Ltd, Moonavoor Seinakattestuudio, Muraspec Group ltd, MX Display Corporation, Peggy-Betty Designs Ltd, Surface Print Ltd, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, The Printed Wallpaper Company, and Vision Sign and Digital

Key Take-Away
Polaris Market Research
Global Digitally Printed Wallpaper Market Size, Share & Growth Analysis Report, 2023-2032