The global wallpaper market was valued at USD 1.65 billion in 2020 and is expected to grow at a CAGR of 3.8% during the forecast period. The growth of this market is attributed to the rising consumption expenditure on home decor coupled with a surge in disposable income. Added to this is, there is an increasing demand for aesthetics, designs, color diversity which led to several technological advancements to meet the variety of needs.
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The term wallpaper is generally referred to as the piece of paper art, which is applied for the wall decoration. Wallcoverings and wallpaper constitute the wallpaper market, which is made up of plastic, paper, vinyl, etc. It offers a variety of patterns, colors, textures, etc. with features like environmental protection, long-lasting nature, convenient fixture, and pocket-friendly price, which clearly shows that they are far better than traditionally used interior paints. Therefore, the market is gaining substantial popularity in Europe and developed countries such as Japan, United States, and others as well.
The furtherance in technology allowed the manufacturers to produce vinyl wallpapers free from lead. Wallpaper Market is now improved in such a manner that it is eco-friendly, leave reduced carbon marks, and is free from strong scents, and hence makes it suitable for health-conscious people and gives ease to patients who are prone to allergies from strong smells and face breathing issues. The specialists of various countries have advised using vinyl type as they have a long life. Approximately it lasts for thirty years.
Along with that, certain kinds of wallpapers are invented, which provide catchy features serving as growth drivers for the market. For the walls appearing to have rough exteriors, it is recommended to use grass-cloth wallpapers rather than paints because they may not seem completely proper. These kinds of wallpapers add value by giving aid to walls and acting as a shield against impairs.
Moreover, few inventions like interactive, digital, and magnetic wallpapers are introduced in the wallpaper market, which are expected to strengthen the demand for it. Interactive wallpapers are utilized by parents who are interested in decorating their children’s rooms. Children love to have wallpapers that allow them to use their creativity and anything they wish. With the properties of magnets, magnetic wallpapers are utilized in houses, offices, and buildings.
Wallpaper allows people to hang things concerned with their works and keep them in their visual range. Glow at night wallpapers uses the dark powder which is inserted in it while manufacturing to glow in the dark. The designs used in wallpapers such as stars are made up of luminous materials which glow by themselves at night, and the effect generated looks calming and peaceful.
The light energy is absorbed in the daytime and emits at night. The brightness automatically decreases and does not impact the eyes of the children. They are mostly found in schools, playing areas, and care centers for children. Hence, the demand for this market is increasing in both residential and commercial sectors that create a good opportunity for the global market.
The market is primarily segmented on the basis of type, end-use, and region.
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Vinyl type segment held the largest revenue stake in 2020 due to the increase in the usage of highly functional substrates in the market along with several other functionalities such as ease in cleaning, repairing, and fireproof property. The market is propagating demand at a healthy rate due to the growing preference for eco-friendly wallpapers. For example, the manufacturing of vinyl wallpapers is less energy-intensive than paper wallpapers. Hence, this segment is further contributing to the growth of the global market in the forecasting period. However, the non-woven segment is foreseen to record the fastest CAGR growth due to growth in demand that can be peeled off and fixed on the wall. In addition, the growing adoption of technology for digital printing is leading the demand for the non-woven wall-papers segment in near future in this market.
Commercial segment constituted the largest part of revenue in 2020. Rising numbers of clubs, restaurants, hospitals, spas, gyms, malls, and bars are giving growth to the demand as they utilize them. The commercial construction sector is on an upsurge. Moreover, the startups, design companies and progressive organizations raised their investment over the past few years due to market growth and developments in technology. Therefore, apart from the residential segment, the demand for the same is rising in the commercial segment as well.
Residential segment is expected to witness the fastest CAGR from 2021 to 2028. The major driver influences the market growth are speedy urbanization and increasing construction projects in residential areas. The rising demand for interior decoration has increased the demand for this market. In 2014, the expenditure on public residential building construction increased from USD 5.07 billion to USD 6.5 billion in 2019 in the United States. In the United States, the large investments made in home renovations propagated the demand of the wall coverings.
Geographically, North America is the largest revenue contributor in the global market, due to the growth of disposable income and demand for home development items. Income and demand are the chief drivers foreseen to lead the growth of region and market. Additionally, several governments are taking initiatives to support buildings with energy efficiency and thus improving opportunities for the growth of the market. Numerous construction projects are influencing the construction sector in different countries. A significant rise in projects is being noticed in several nations such as Vietnam, Taiwan, South Korea, China, and Myanmar, attracting increased spending on renovation and construction projects.
Furthermore, Asia Pacific is forecasted to register the fastest CAGR. The Asia Pacific is noted with maximal market growth during past years and will remain to favor wallpapers in the upcoming years. The swelling demand for buildings and increasing investments in infrastructure development plans are inducing demand for the same. In addition, the rise in population and urbanization are giving significant growth to the construction sector in the region. Besides, according to United Nations World Tourism Organization (UNWTO), a hike in global arrivals since 2015 is leading to stable growth in the tourism industry in the region. Thus, these determinants also grew the hospitality industry heightening demand in the region.
Some of the Major Players operating the global market include 4Walls, AS Creation Tapeten AG, Asian Paints, Brewster, Erismann & Cie. GmbH, F. Schumacher & Co., Graham & Brown, Grandeco, Gratex, Laura Ashley Holdings PLC, LEN-TEX Corporation, Lilycolor Co., Marburger Tapetenfabrik, Osborne & Little, Sangetsu Corp., ShinHan WallCovering, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, The Romo Group, and York Wallcoverings.
Market size value in 2020
USD 1.65 billion
Revenue forecast in 2028
USD 2.06 billion
3.8% from 2021 - 2028
2016 - 2019
2021 - 2028
Revenue in USD billion and CAGR from 2021 to 2028
By Type, By End-Use, By Region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
4Walls, AS Creation Tapeten AG, Asian Paints, Brewster, Erismann & Cie. GmbH, F. Schumacher & Co., Graham & Brown, Grandeco, Gratex, Laura Ashley Holdings PLC, LEN-TEX Corporation, Lilycolor Co., Marburger Tapetenfabrik, Osborne & Little, Sangetsu Corp., ShinHan WallCovering, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, The Romo Group, York Wallcoverings