Eyelash Serum Market Size, Share Global Analysis Report, 2022-2030
Eyelash Serum Market Share, Size, Trends, Industry Analysis Report, 2022 - 2030

Eyelash Serum Market Share, Size, Trends, Industry Analysis Report, By Type (Lash Primer, Peptides, and Prostaglandins); By Distribution Channel; By Ingredients; By Region; Segment Forecast, 2022-2030

  • Published Date:Dec-2022
  • Pages: 119
  • Format: PDF
  • Report ID: PM2889
  • Base Year: 2021
  • Historical Data: 2018-2020

Report Outlook

The global eyelash serum market was valued at USD 784.72 million in 2021 and is expected to grow at a CAGR of 5.5% during the forecast period.

High flexibility of eyelashes, providing moisture, and better healing action, which prevents serums from breaking and falling out and keeps them beautiful and dense are key major factors expected to drive the market growth. Various type of lash serums helps to enhance the telogen phase of growth, and increase the total lash growth cycle when used on a regular basis, which makes lashes thicker and stronger for a longer period of time, likely to propel the adoption of eyelash serum significantly across the globe.

Eyelash Serum Market Size
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Moreover, an extensive rise in the demand for high-quality and premium cosmetic products by global consumers worldwide have forced manufacturers and suppliers of cosmetic products to offer new and more improved premium products, especially in developed countries such as the United States, France, and Japan, is expected to impact the global demand and growth of eyelash serum positively over the coming years. For instance, in September 2022, Jenna Lyons, a well-known fashion star announced the launch of “Loveseen” brand. The newly launched company sells a wide range of eyelash products in many designs, lengths, shapes, and hues.  

The outbreak of the COVID-19 pandemic has highly impacted the growth of the market. The comprehensive deployment of curfews and lockdowns in many countries around the world has a negative impact on both international and local production of skin care goods along with several problems in the global supply chain. And, the pandemic impacted the retail cosmetics channels particularly higher than others. Despite the fact, the drugstores were open, many consumers were opting to buy cosmetics from online channels and grocery shops due to safety issues. 

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Industry Dynamics

Growth Drivers
Continuously growing consumer disposable income and the rising popularity of beauty consciousness among people around the world are major factors projected to drive the growth of the global market over the study period. In recent years, there has been a rising trend towards health and beauty consciousness among the global population, people are actively seeking various types of fashion and cosmetic products that can help them to enhance their present look.

Furthermore, the increasing proliferation of fashion tips and fashion hacks on several social media platforms coupled with the growing number of eyelash serum product launches by large market players and rising efforts on the enhancement and improvement of existing products to provide a better consumer experience and cater the growing consumer demand for these products are also likely to have a positive impact on the growth of the global market extensively over the projected period.

Report Segmentation

The market is primarily segmented based on type, distribution channel, ingredients, and region.

By Type

By Distribution Channel

By Ingredients

By Region

  • Lash Primer
  • Peptides
  • Prostaglandins
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Online
  • Conventional
  • Organic
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Peptides segment held a significant market share in 2021

In 2021, the peptides segment dominated the market holding significant market share owing to increased consumer awareness of the benefits of peptides into the eyes and a growing number of product launches and development activities by global manufacturers to enhance their user experience. Peptides are known to give a healthy look to the eyes of an individual with the help of sufficient elements provided by it to human skin.

Moreover, the lash primer segment is likely to witness the fastest growth rate during the forecast period. An extensive rise in the usage of lash primers among women population worldwide before applying makeup and mascara for the purpose to protect their eyelashes and giving their eyes an enhanced look are key reasons projected to fuel the growth of the segment market at a significant rate of growth. 

Online segment is projected to witness the fastest growth over the anticipated period

The online segment is expected to grow at a substantial CAGR due to the rising popularity of various online shopping platforms among consumers because of several reasons including the high convenience they provide, the wide range of product availability from almost all brands, free home delivery, and easy returns. Numerous numbers of beauty companies have started setting up their online websites, to ensure the safety of duplicate products and to reach a large consumer base all over the world.

These companies offer large discounts, making their expensive & premium products affordable with the help of their websites. Therefore, customers can easily buy products of their choice online within their budget without compromising on brand, content, and quality, which is likely to be one of the major factors driving the growth of the segment market in the coming years.

Moreover, the convenience stores segment has a significant market share in terms of revenue and is likely to continue its position over the anticipated period. Many users of eyelash serum are very specific towards the quality and make of their products and thus choose to buy from convenience stores instead of online. Convenience stores provide complete assistance from experts and also help to clarify the application and care of the product. These are the major factors driving the growth of the segment market extensively.

Conventional sector dominated the market with a significant revenue share

Low usage of chemical elements in the manufacturing of these types of cosmetic products so that consumers can use products conveniently without being tense for side effects and health issues are major factors projected to drive the growth of the segment market throughout the anticipated period. In addition, a high number of people prefer conventional ingredients in their cosmetic products across the globe because of several reasons including radiant and glowing skin, improves overall health, and being truly sustainable are also impacting market growth substantially in recent years.

The demand in Asia Pacific is expected to witness significant growth

Over the course of the projected period, Asia Pacific region is anticipated to witness the fastest CAGR on account of rising awareness about the development and enhancement of beauty trends and easy availability of premium beauty products in the market, especially in developing nations such as India, China, South Korea, and Indonesia. Moreover, increasing consumer disposable income and their spending capacity in Japan and the South Korean region coupled with the presence of leading market companies are also likely to fuel the growth and adoption of eyelash serum rapidly over the coming years.

However, North America accounted for the largest market share in 2021 and is projected to maintain its dominance throughout the forecast period. The growth of the regional market is mainly attributable to increased spending on the promotion of cosmetic products with the help of celebrities and lash companies to gain consumer attention towards their products and increase their sales. In addition, the high development of the Hollywood industry has paved the way to use innovative and attractive eyelash serums for enhancing their eye look along with the growing consumer inclination for high-quality eyelash serums to be safe from several types of side-effects of serum, which are driving the market growth.

Competitive Insight

Some of the major players operating in the global market include Grande Cosmetics, L’Oreal, Skin Research Laboratories, Topix Pharmaceuticals, E.L.F. Cosmetics, LVMH SE, Shiseido Company, Pacifica Beauty, RevitaLash Cosmetics, RapidLash, Ardell International, JB Cosmetics, Peter Thomas Roth, Replenix, Rodan & Fields, and Lancer.

Recent Developments

  • In April 2021, Heroine Make’s Curl introduced “Mascara Base Waterproof”, a lash primer that coats short lashes. The new product provides a completely natural-looking curl & allows the mascara to look bold & classy.
  • In August 2021, Obagi Medical introduced their new product Nu-Cil eye-lash serum. The newly launched serum delivers a blend of efficacious ingredients supporting the appearance of more voluminous, denser, and fuller lashes.

Eyelash Serum Market Report Scope

Report Attributes


Market size value in 2022

USD 825.44 million

Revenue forecast in 2030

USD 1,271.6 million


5.5% from 2022 – 2030

Base year


Historical data

2018 – 2020

Forecast period

2022 – 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Segments covered

By Type, Distribution Channel, Ingredients, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Grande Cosmetics LLC, L’Oreal S.A., Skin Research Laboratories, Topix Pharmaceuticals Inc., E.L.F. Cosmetics Inc., LVMH SE, Shiseido Company Limited, Pacifica Beauty LLC, RevitaLash Cosmetics, RapidLash, Ardell International Inc., JB Cosmetics Group, Peter Thomas Roth, Replenix, Rodan & Fields, and Lancer.