Garden Seeds Market Share, Size, Trends, Industry Analysis Report, By Type (Vegetable Seed, Flower and Ornamental Seed, Fruit Seeds, Herb Seeds); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032
- Published Date:Nov-2023
- Pages: 118
- Format: PDF
- Report ID: PM3969
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global garden seeds market was valued at USD 860.50 million in 2022 and is expected to grow at a CAGR of 4.6% during the forecast period.
Garden seeds are widely used in nurseries to meet rising consumer demand for certain plants. Consumers are effectively seeking ways to improve house looks, like the incorporation of plant pots for decoration and a greener environment at home. The growing demand for gardening in various places, primarily residential and commercial places, is boosting the demand for garden seeds in the coming years. The availability of these garden seeds is attributable to the increasing innovations in seed quality by industries to meet ongoing consumer production objectives.
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- For instance, in February 2023, BASF plans to launch new varieties of tomato seeds with the resistance of the Tomato Brown Rugose Fruit Virus (ToBRFV). Pre-commercial testing is underway for 25 new seed varieties that will go commercial in 2023.
Moreover, COVID-19 stimulated the demand for fruits and vegetables to increase immunity power, along with sufficient proteins and minerals for the body. This facilitated increasing demand for fresh fruits to immunize against the various viruses but also faced supply shortages and limited access to the market due to pandemic restrictions. Households started producing fresh fruits and vegetables at home to meet their consumption levels. This trend is expected to continue in the coming years, which will positively impact the demand for garden seeds.
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Growth Drivers
- Increasing interest in home gardening
The garden seeds market is growing significantly due to the increasing interest in home gardening. In recent years, there has been a noticeable trend towards gardening as a leisure activity and a means of self-sufficiency among individuals and families. This surge in interest can be attributed to several factors, such as the desire for fresh, organic produce, concerns about food security, and a greater appreciation for sustainable and environmentally friendly practices. As more people become enthusiastic about cultivating their fruits, vegetables, and flowers, the demand for garden seeds has increased significantly. Home gardeners seek a variety of seeds to create diverse, aesthetically pleasing gardens and to grow their favorite fruits and vegetables, which is driving growth in the market.
Moreover, the COVID-19 pandemic has also contributed to the home gardening trend, as many people turned to gardening as a way to cope with lockdowns and disruptions in the food supply chain. This surge in interest is expected to continue as more individuals seek high-quality garden seeds to support their gardening endeavors. The garden seeds market is likely to experience continued growth as it caters to the needs of both experienced and novice home gardeners, providing a wide range of seed varieties to meet the diverse demands of this expanding customer base.
Report Segmentation
The market is primarily segmented based on type, distribution channel and region.
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By Type |
By Distribution Channel |
By Region |
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By Type Analysis
- Vegetable seed segment is expected to witness the highest growth during the forecast period
The vegetable seed segment is projected to grow at a CAGR during the projected period, mainly driven by the rising prices of vegetables due to a supply shortage in the marketplace. Unbalanced prices, along with growing awareness about the health effects associated with chemical fertilizers in vegetable farming, are driving home gardening by many consumers, which, in a way, is fueling the demand for garden seeds in the next few years. Furthermore, the rise in the working-class population at the global level is influencing the demand for home gardening, as they usually get less time to go out and purchase vegetables for cooking. The pandemic stimulated the demand for house-grown vegetables, driven by the prevalence of lockdown. This shift is further boosting the demand for home gardening due to the quality of vegetables, boosting demand for garden seeds.
The fruit seed segment led the market with a substantial revenue share in 2022, largely influenced by the prevalence of health and wellness shifts around the world. Fruits are consumed to facilitate sufficient vitamins and minerals for body functioning. The market is familiar with chemical products with the higher usage of chemical fertilizers and pesticides to increase productivity by producers. This is driving the organic and home-grown fruits. The existence of higher trust in the garden-based yield is fueling the demand for garden seeds in the study period.
By Distribution Channel Analysis
- Online sales segment registered the largest market share in 2022
The online sales segment accounted for the largest market share. This is highly attributable to the rising availability of online e-commerce platforms for a wider population. The widespread use of smartphone users, along with user-friendly interfaces, is positively driving the growth of the garden seed market. This enables companies to reach end consumers effectively compared to traditional retail stores. Furthermore, the accumulation of similar products, symmetry of prices, and door delivery systems are bolstering online sales. This also embarked on the unavailability of products due to geographical barriers, stimulating garden seed demand in the future.
The specialized stores segment is expected to grow at the fastest rate over the next few years on account of the existence of similar products in one place. This sales channel is trustworthy, as it enables consumers to check the product in hand, which helps them to check the quality of seeds before consumption. Specialized stores are primarily focused on creating a selling platform broadly pertaining to a single objective. This demonstrates the existence of experts in cultivation who assist consumers in buying seeds according to their interests.
Regional Insights
- Asia Pacific region dominated the global market in 2022
The Asia Pacific region dominated the global market. The rising consumer interest in growing their food to have fresh and chemical-free fruits and vegetables is driving the demand for garden seeds. Governments in the region, like India, are formulating effective policies to motivate household food gardening. The government of Lakshadweep initiated the Nutri Garden Project in 2022 to improve the production of fruits and vegetables in the monsoon season. As a part of the project, 1000 farmers received fruits and vegetable seeds, which led to an increase in production and supply on the island. These ongoing initiatives to improve access to food will propel the demand for garden seeds in the coming years.
Europe will grow at a rapid pace, owing to the growing consumer interest in house remodeling with the incorporation of gardens in their residential and workplaces. This is attributable to the growing demand for a pleasant environment by individuals to get relief from stress at the workplace. Gardens work effectively in changing people's moods, bringing peace to most individuals, and refreshing their mindset with natural air and greenery. This is driving the demand for garden seeds in the region due to the rising working population.
Key Market Players & Competitive Insights
The garden seeds market is witnessing rapid growth attributable to the rising competitors in the marketplace fueling the production process, leading to a rise in supply, which facilitated price stabilization. The growing mergers and acquisitions, product innovations, and partnerships are enhancing market penetration, driving the expansion and availability of products to end users. Collaboration among the companies to innovate effective and quality seeds to the end consumers is expanding the growth of the garden seeds market.
Some of the major players operating in the global market include:
- Bayer
- Fedco Seeds
- Fruition Seeds
- Harris Seeds
- Jackson & Perkins
- JK Agri Genetics
- Kalashseeds
- Kitazawa Seed
- Ontario Seed Company
- Prairie Garden Seeds
- Rohrer Seeds
- San Diego Seed
- Seed Needs
- Swallowtail Garden Seeds
- Syngenta
- Territorial Seed
Recent Developments
- In December 2022, Garden Trends, the parent company of Harris Seeds, acquired Plantgem, an online retailer that distributes hand-selected garden plant types from farmer-florists and breeders throughout the world.
Garden Seeds Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 898.28 million |
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Revenue forecast in 2032 |
USD 1,345.31 million |
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CAGR |
4.6% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019 – 2021 |
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Forecast period |
2023 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2023 to 2032 |
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Segments covered |
By Type, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
