Mustard Seeds Market Share, Size, Trends, Industry Analysis Report, By Application (Commercial, Industrial, Household); By Type (White and Yellow Mustard Seeds, Black Mustard Seeds, Sarepta Mustard Seeds); By Sales Channel (Direct, Indirect); By Region; Segment Forecast, 2024- 2032
- Published Date:Jan-2024
- Pages: 118
- Format: PDF
- Report ID: PM3948
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global mustard seeds market share was valued at USD 745.08 million in 2023 and is expected to grow at a CAGR of 4.00% during the forecast period.
The rising popularity of mustard sauces is fueling the demand for mustard seeds in the food industry. All parts of the plant, including the leaves, flowers, & seeds, are edible and rich in many vital nutrients. Globally, these seeds are the third most popular source of vegetable oil, behind soya beans & palm oil. Governments are formulating policies to increase the affordability of this oil among their citizens, fueling demand for mustard oil by increasing its availability for consumers and enhancing supply by providing a minimum support price for farmers.
Brassica nigra is a plant that produces mustard seeds. Mustard seeds are still widely used in the Middle East and Asia Minor, where they first appeared. Native to North Africa, they are now found in some regions of Europe and Asia. The tiny seeds are extracted from their seed coverings. They are frequently added to hot oil to intensify the flavor. They can be used whole or powdered into a spice. Many varieties of mustard seeds are available. They, in particular, are good sources of numerous minerals, such as calcium, copper, magnesium, iron, potassium, phosphorus, zinc, sodium, selenium, and manganese.
Moreover, mustard is quickly taking center stage as a desired ingredient in the creation of new goods, as there is a growing emphasis on using natural components in food and other industries, which is boosting the mustard seeds market. They are also an excellent source of several bioactive substances, including polyunsaturated fatty acids and antioxidants, and have a high percentage of dietary fiber.
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- For instance, in June 2023, the Himachal Government initiated a new policy to increase the availability and affordability of mustard oil by selling it at subsidized prices through the public distribution system in the region.
Moreover, the widespread usage of mustard seeds in the food processing industry is driving demand for them, owing to the growing food industry and innovations in sauces, marinades, and pickles. Rising research and development activities in the pharmaceutical industry are creating new growth potential for the global mustard seeds market in the coming years as they inform further applications of mustard seeds.
However, the cost of mustard oil is higher compared to other types of cooking oil, such as sunflower oil, groundnut oil, and vegetable oil, even though the government is providing subsidized prices to consumers. Supply shortages in the production of mustard seeds are hampering the growth of the market due to unforeseen weather conditions, leading to higher prices for mustard seeds and impacting their demand in the future.
The mustard seeds market study is a compilation of first-hand data, quantitative and qualitative assessments by industry experts, and inputs from the most relevant stakeholders in the value chain. It uses a number of analytical tools to study and assess the data of key industry players and their mustard seeds market share. Analytical tools used to prepare the report include SWOT analysis, Porter’s Five Forces analysis, feasibility study, and investment return analysis, amongst others.
Growth Drivers
- Growing awareness about the nutritional value present in mustard seeds
The flavor and smell of mustard seeds are pungent and slightly bitter. Mustard seeds are stir-fried with other fragrant ingredients before being added to any recipe. Regardless of their culinary uses, mustard seeds provide a wide range of therapeutic benefits. The mustard plant is nutrient-rich in all of its parts. However, mustard leaves and seeds are rich in vitamins A, C, and K, which are essential for preventing chronic diseases, improving vision and eye health, and promoting blood coagulation. As more people become health-conscious, there is a shift towards healthier food choices, including the use of mustard seeds in cooking and food products, as they are considered a more nutritious alternative to certain other condiments.
Furthermore, regular consumption of a diet high in mustard seeds lowers inflammation and speeds up the healing process in contact dermatitis and lesions caused by psoriasis. This is driving consumers to incorporate mustard seeds into their food intake.
Report Segmentation
The market is primarily segmented based on application, type, sales channel and region.
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By Application |
By Type |
By Sales Channel |
By Region |
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By Application Analysis
- Household segment is projected to register the highest growth during the forecast period
The household segment is projected to grow at a healthy CAGR during the forecast period, mainly driven by its wide range of applications in the cooking process of various dishes. Rising consumers' preferences towards home-cooked meals are creating new growth opportunities for condiments like mustard. Households are showing profound interest in understanding the health benefits of a variety of ingredients before adding them to dishes due to the availability of information and the presence of at least one smartphone in each household. This is driving awareness of the nutritional content associated with mustard seeds, which in turn fuels their demand in the coming years.
The industrial segment registered a substantial revenue share in 2022, largely imputable to the increasing demand for condiments in the form of sauces. To meet this demand, industrialists are specializing in the production of condiment sauces, drawing demand for mustard seeds. Additionally, restaurants and hotels use mustard seeds in the cooking process to increase the taste and flavor of the food. These factors are contributing to the growth of mustard seed applications in the industrial sector.
By Type Analysis
- White and Yellow Mustard Seeds segment accounted for the largest market share in 2022
The white and yellow mustard seed segment registered the largest market share in 2022 and is likely to continue its market position throughout the study period. White mustard seeds are primarily used in the pharmaceutical industry. In the food industry, it is used as a spice and in the making of historic American yellow mustard seeds. The brown and yellow varieties are used to create spreads, sauces, and mustard sauce. In India, Bengalis consume the most yellow or white mustard seeds. Its wide usage in various applications is driving the growth of the mustard seed market.
By Sales Channel Analysis
- Indirect sales channels held a significant market revenue share in 2022
The indirect sales segment held a significant market share in revenue in 2022, which is fueled by the increase in the availability of mustard seeds for end consumers. Indirect sales channels involve retail stores, online channels, and other distribution channels. This establishes a platform for end consumers like households, food manufacturers, and restaurants. This enables wider distribution networks to cater the availability of products like mustard seeds to a larger consumer base. The evolution of online retail platforms is removing the geographical barrier and increasing product outreach from farmers to consumers. Online sales increased the convenience of consuming various products like white mustard, which is mostly unavailable in retail shops.
Regional Insights
- Asia Pacific region dominated the global market in 2022
The Asia Pacific region witnessed the largest global market share in 2022 and is expected to maintain this trend over the anticipated period. Research and development activities to increase the productivity of mustard are expanding the global market. The presence of countries like India and China is contributing to the increase in the supply of mustard seeds all over the world. Rapeseed-mustard is the main oilseed crop that can assist in addressing the issue of the demand-supply gap for edible oil in India. After soybeans and oil palm, it is the third-most significant source of edible oil in the world. Every component of the plant is essential to human survival.
Since the beginning of time, it has also been used for medical, preservation, and flavor purposes. According to the ICAR-Directorate of Rapeseed-Mustard Research, after Canada & China, India is 3rd across the globe for rapeseed-mustard output, making up around 11% of the total. One of the two main oil-seed crops in India, rape-seed & mustard, are significant oilseed crops. The existence of large producers in the region to combat supply shortages of edible oil is expanding the market in the region.
Europe will grow rapidly, owing to the shift in consumer interests from conventional to organic and natural products. Mustard seeds fulfill this shift as they are a non-GMO and organic product, driving their demand soon.
Key Market Players & Competitive Insights
The mustard seeds market is witnessing higher competition in the global market due to the existence of key market players. Rising research and development activities to fulfill consumer interests are expanding the market. Collaborations and acquisitions are enhancing companies' potential for building new products and assisting in capturing significant market share.
Some of the major players operating in the global market include:
- Archer Daniels Midland Company
- Cargill
- Dalmia Continental
- ITC
- Kamani Oil Industries
- Kaveri Seeds
- McCormick & Company
- Megha Corporation Organic Products
- Pure Mustard Oil Industries
- Sakai Spice
- Sodhi's Jaypee Agro Industries
- Sun Agri Export
- Sun Impex
- The Tracklement Company
- United Oil Mill Machinery & Spares
Recent Developments
- In July 2023, Sunpure, expanded its portfolio with the introduction of the Sunpure Mustard Oil. In order to preserve its original nutritional and antioxidant qualities. It is pressed oil is processed without chemicals at low temperatures.
Mustard Seeds Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 774.43 million |
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Revenue Forecast in 2032 |
USD 1,062.31 million |
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CAGR |
4.00% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments Covered |
By Application, By Type, By Sales Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
Navigate through the intricacies of the 2024 mustard seeds market with precision, thanks to the comprehensive statistics on market share, size, and revenue growth rate assembled by Polaris Market Research Industry Reports. This thorough analysis not only provides a glimpse into the historical context but also extends its reach with a market forecast outlook until 2032. Immerse yourself in the richness of this industry analysis by securing a complimentary PDF download of the sample report.
