Sentiment Analytics Market Size, Share, Trends, Industry Analysis Report
By Components, By Organization Size (Small & Medium Enterprises, Large Enterprises), By Deployment, By Vertical, and By Region -Market Forecast, 2025 - 2034
- Published Date:Sep-2025
- Pages: 118
- Format: PDF
- Report ID: PM2317
- Base Year: 2024
- Historical Data: 2020 - 2023
Overview
The global sentiment analytics market size was valued at USD 4.68 billion in 2024. The market is projected to grow at a CAGR of 14.40% during 2025 to 2034. Key factors driving demand for sentiment analytics include advancements in AI, the proliferation of social media, and digital platforms.
Key Insights
- Retail segment garnered the largest revenue share in 2024. This is due to the growing use of sentiment analytics to understand the feelings of consumers and identify their target audience.
- Healthcare segment is projected to witness the fastest growth rate in the forecasting years, owing to the increasing healthcare investments by government bodies.
- North America accounted for the largest revenue share in 2024, due to the rapid technological advancements.
- Asia Pacific market is anticipated to exhibit the fastest CAGR over the forecasting years, owing to the increasing prevalence of social media platforms
Industry Dynamics
- The increasing demand for AI Chatbots across various verticals such as BFSI, retail, healthcare, and others is anticipated to drive the demand for these analytics, as sentiment analytics enables the chatbot to understand customers' feelings and reply accordingly.
- The increasing advancement in machine learning and deep learning is creating a lucrative market opportunity.
- Data security concerns may hamper the market growth.
Market Statistics
- 2024 Market Size: USD 4.68 Billion
- 2034 Projected Market Size: USD 17.93 Billion
- CAGR (2025-2034): 14.40%
- North America: Largest Market Share
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AI Impact on Sentiment Analytics Market
- AI helps in enhancing accuracy through advanced natural language processing and deep learning algorithms.
- AI helps in real-time sentiment tracking across multiple platforms.
- AI detects sarcasm, context, and emotions. This provides deeper insights into consumer behavior.
Sentiment analytics uses NLP (Natural Language Processing), computational linguistics, biometrics, and text analysis to systematically identify, quantify, extract, and study subjective information and affective states. Sentiment analytics is primarily applied to customer views such as reviews & survey responses, marketing and customer service bots, among others. These solutions help data analysts across enterprises to understand public opinion, monitor brand reputation, enhance customer experience, and conduct research. The use of sentiment analytics helps deliver insights of the customers to companies. The growth of the global industry can be attributed to the benefits offered by sentiment analytics solutions.
Industry Dynamics
Growth Drivers
The increasing demand for AI Chatbots across various verticals such as BFSI, retail, healthcare, and others is anticipated to drive the demand for sentiment analytics as it enables the chatbot to understand customers' feelings and reply accordingly. According to Salesforce, over 69% of their consumers prefer to use AI Chatbots for the speed they can communicate. Furthermore, the rising adoption of innovative technologies growing need for real-time insights to make strategic decisions and simplify business processes is anticipated to propel the growth of the global market.
Moreover, the growing demand for sentiment analytics from various verticals such as retail, BFSI, and healthcare, among others, is estimated to offer huge market growth opportunities to understand consumer preference, brand reputation, and others. Additionally, the growing use of social media platforms such as Twitter, Facebook, and Instagram, among others, is anticipated to drive the market's growth. For instance, sentiment analytics is helpful to differentiate between fake and genuine critiques about the company's products across social media platforms. The increasing number of recent development by major market players is further projected to drive the market's growth. For instance, in February 2021, Brandwatch, one of the leading online consumer & social media listening platforms, was acquired by Cision, a leading media monitoring company, for a value of USD 450 million.
Report Segmentation
The market is primarily segmented on the basis of component, organization size, deployment, vertical, and region.
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By Component |
By Organization Size |
By Deployment |
By Vertical |
By Region |
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Insight by Vertical
Retail segment garnered the largest revenue share in 2024. The huge share of the segment can be attributed to the growing use of these solutions to understand the feeling of consumers and identify their target audience. Furthermore, the rapid growth of the retail sector also favored the segment's growth.
Healthcare segment is projected to witness the fastest growth rate in the forecasting years. The increasing healthcare investments by government bodies across nations and the growing deployment of analytics tools in the sector are anticipated to drive the segment's growth. Healthcare professionals can derive various information from platforms through which patients contact healthcare professionals. Various pharmaceutical companies analyze the data created by users to communicate with probable patients and spread awareness about diseases and drugs. This is estimated to boost the growth of the segment.
Geographic Overview
Geographically, North America accounted for the largest revenue share in 2024. The rapid technological advancements in North America coupled with the high adoption of technologies such as cloud computing, AI, and others are drove the market. Furthermore, the presence of significant solution/service providers in the region, such as IBM Corporation and SAS Institute, along with the increasing demand for better customer experience propelled the market's growth. These companies are focusing on introducing new features in order to widen their offerings.
The Asia Pacific market is anticipated to exhibit the fastest CAGR over the forecasting years. The fast growth of the segment can be attributed to the increasing prevalence of social media platforms. The rapidly growing digitalization coupled with the presence of many SMEs in the region that require sentiment analytics to improve their consumer retention is anticipated to drive the growth of the market in the Asia Pacific. The increasing urbanization and the changing preference of the consumers to shop online are expected to present huge market growth opportunities. Additionally, the presence of a significant number of startups offering media monitoring tools is anticipated to present huge sentiment analytics market growth opportunities.
Competitive Insight
Some of the major players operating in the global market include Adoreboard, Affectiva, Angoss Sentiment Corporation, Aylien, Beyond Verbal, Bottlenose.com, Brandwatch, Clarabridge, Cogito Corp., Crowdflower, Eyeris, IBM Corporation, Kairos AR, Inc., Lexalytics Inc., LIGHTSPEED LLC, MeaningCloud LLC, Microsoft, Noldus Information Technology bv, NVISO SA, Repustate Inc., SAS Institute, Sensum Co., Sentiance, Tobii AB, and Twizoo.
Sentiment Analytics Market Report Scope
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Report Attributes |
Details |
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Market Size in 2024 |
USD 4.68 Billion |
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Market Size in 2025 |
USD 5.43 Billion |
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Revenue Forecast by 2034 |
USD 17.93 Billion |
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CAGR |
14.40% from 2025 to 2034 |
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Base Year |
2024 |
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Historical Data |
2020–2023 |
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Forecast Period |
2025–2034 |
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Quantitative Units |
Revenue in USD Billion and CAGR from 2025 to 2034 |
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Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Industry Trends |
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Segments Covered |
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Regional Scope |
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Competitive Landscape |
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Report Format |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
• The global market size was valued at USD 4.68 billion in 2024 and is projected to grow to USD 17.93 billion by 2034.
• The global market is projected to register a CAGR of 14.40% during the forecast period.
• North America dominated the market in 2024
• A few of the key players in the market Adoreboard, Affectiva, Angoss Sentiment Corporation, Aylien, Beyond Verbal, Bottlenose.com, Brandwatch, Clarabridge, Cogito Corp., Crowdflower, Eyeris, IBM Corporation, Kairos AR, Inc., Lexalytics Inc., LIGHTSPEED LLC, MeaningCloud LLC, Microsoft, Noldus Information Technology bv, NVISO SA, Repustate Inc., SAS Institute, Sensum Co., Sentiance, Tobii AB, and Twizoo.
• The retail segment dominated the market revenue share in 2024.
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