Tissue Paper Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toilet paper, Kitchen & hand towels, Napkins, Facial tissues, and Others); By Application; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032
- Published Date:Jan-2024
- Pages: 118
- Format: PDF
- Report ID: PM1715
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global tissue paper market was valued at USD 84.73 billion in 2023 and is expected to grow at a CAGR of 6.0% during the forecast period.The demand for tissue paper is driven by a growing knowledge of sanitation and healthcare. Due to the increasing customer tendency to western norms in developing nations, the use of printed tissue has risen in recent years. This industry has witnessed massive development and innovations in the past several years.
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Progress in production technology has enabled manufacturers to develop and enhance the product designs and patterns. These innovations are done to meet the rapidly changing consumer demands. In addition to this, the key players in this market have adopted the strategy of rapid product development so as to attract the customers and keep their customer base increasing.
The adoption of tissue papers is widely increased in economies such as India, China, Thailand, Japan, and Singapore due to western living standards and personal hygiene. Shift in trend from usage of waste papers in the kitchens to using kitchen towels and papers have also contributed to the growth in this industry in the past years. Tissue paper provides benefits, such as prevention of bacterial infection when used for drying by hand, reducing the risk of diseases like cold and influenza, which in turn drives demand for paper materials.
Furthermore, use of these papers has eliminated conventional cleaning and personal hygiene to the efficiency and convenience of tissue products. The consumer's social awareness of the clean and hygienic environment influences the use of readily degradable products. Tissues are user-friendly and beneficial for cleaning and sanitation. According to the industry experts, the transport of tissue papers not very economical, which means that the regional production and demand is very closely aligned.
The demand for tissue paper is driven by the growing need for personal care and hygiene items, which has become even more pronounced due to increased awareness about the spread of COVID-19. Furthermore, the market is being nurtured by a growing population that is spending more on healthcare and personal care products. The market is also benefiting from rapid urbanization, which is leading to increased demand for tissue paper products due to infrastructure development.
The market research report offers an in-depth analysis of the industry to support informed decision-making. It offers a meticulous breakdown of various market niches and keeps readers updated on the latest industry developments. Along with tracking the Tissue Paper Market on the basis of SWOT and Porter’s Five Forces models, the research report includes graphs, tables, charts, and other pictorial representations to help readers understand the key insights and important data easily.
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Industry Dynamics
Growth Drivers
The demand for sanitary napkins is being driven by increasing needs for personal care and hygiene items. This is further fostered by the global population's increasing spending on healthcare products, including personal care products. National Health Expenditure (NHE) data shows that health spending per capita increased by 9.3% between 2019 and 2020. The Personal Consumption Expenditure (PCE) Price Index, also increased by 1.2%. Rising market trends are also fueling demand for cosmetics tools and sanitary towels for removing makeup.
Furthermore, the increasing number of cafes and bars is escalating the usage of beverage napkins and sanitary products. The rising number of residential and hospitality infrastructural facilities will also increase the demand for toilet and bathroom accessories, which will drive market growth. Specialty wipes are widely used in hotels and restaurants to keep the ambiance neat and clean, and the growing number of hotels and restaurants will accelerate the demand for these products. According to published data from the National Restaurant Association, restaurant sales in the U.S. reached USD 899 billion and increased by 4% in 2019.
Report Segmentation
The market is primarily segmented based on product type, application, distribution channel, and region.
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By Product Type |
By Application |
By Distribution Channel |
By Region |
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Toilet paper segment held the major share in 2022
The toilet segment dominates the market due to the high consumption of cotton towels and napkins for bathroom sanitation purposes. The cotton towel held significant market share because of its absorbent properties, which are ideal for use during a bath. Wrappers and specialty wipes are also in high demand due to their ability to provide support to delicate items during packaging, resulting in faster growth of this segment.
The facial tissue segment is expected to experience significant growth during the forecast period due to an increasing trend in using facial tissues for makeup removal. Sanitary napkins have a seasonal demand during cold weather when they are widely used for cleaning the running nose caused by cold.
Commercial application segment held the major share in 2022
The commercial application segment held the major share in the global market. Commercial usage of tissue paper products includes paper towels, toilet paper, facial tissues, and napkins used in various industries such as hospitality, healthcare, food service, and janitorial and sanitation services. The demand for tissue paper products in these industries is driven by factors such as increasing urbanization, growing healthcare facilities, and rising consumer spending on food and beverages.
Supermarkets segment held the major share in 2022
The supermarkets segment is anticipated to hold the major share in the global industry and further expected to lead the market during the forecast period. The availability of a wide range of products in supermarkets along with various brands has allowed the consumers to compare the quality and price of each brand.
Moreover, the increase in large discounts and sales provided to consumers in the supermarket and hypermarkets are also expected to fuel the growth of tissue paper demand over the forecast period. Due to interventions by various eCommerce stores on the industry, the online segment is expected to grow at a moderate growth rate to meet industry supply and demand.
Asia Pacific dominated the global market in 2022
In 2022, the Asia Pacific region dominated the tissue paper market due to the high utilization of tissue paper products in the region. This is mainly attributed to the growing disposable income of the middle-class population and changing lifestyles in developing countries. The increasing demand for facial tissues and wet wipes among millennials in this region is also expected to drive market growth in the future. Moreover, the expanding chain of hotels and restaurants is a significant factor propelling the growth of the tissue paper market as paper tissues are widely used during the serving of food in hotels.
The North American region is expected to witness a high CAGR in the tissue paper market, primarily due to the increasing demand for biodegradable tissue paper products in this region. The growing sales of sustainable and eco-friendly tissue paper products are the key factors driving market growth. Additionally, countries such as Canada and the U.S. have witnessed significant consumption of paper tissues, further fueling the growth of the tissue paper market in the region.
Competitive Insight
Some of the major players operating in the global market include Beeta Machines Private Limited, Asia Pulp & Paper, KCWW, Georgia – Pacific, Procter & Gamble, Lotus Tissue Papers Products, Hengan China Investment Co. Ltd., Janhavi Enterprises, CMPC, Cascades and Kimberly – Clark among others
Recent Developments
- In January 2020, Cartiere Carrara acquired Carind S.R.L and CRC S.R.L, manufacturers of sanitary products such as hand towels, napkins & toilet paper, for its brand expansion and globalization purposes.
- In September 2019, Cascades acquired Orchid Paper Product’s assets, which will help the company to strengthen its operational and geographic position in the tissue segment.
Tissue Paper Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 89.59 billion |
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Revenue forecast in 2032 |
USD 143.14 billion |
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CAGR |
6.0% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments Covered |
By Product Type, By Application, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key Companies |
Beeta Machines Private Limited, Asia Pulp & Paper, KCWW, Georgia – Pacific, Procter & Gamble, Lotus Tissue Papers Products, Hengan China Investment Co. Ltd., Janhavi Enterprises, CMPC, Cascades and Kimberly – Clark |
Delve into the intricacies of Tissue Paper Market in 2024 through the meticulously compiled market share, size, and revenue growth rate statistics by Polaris Market Research Industry Reports. Uncover a comprehensive analysis that not only projects market trends up to 2032 but also provides valuable insights into the historical landscape. Immerse yourself in the depth of this industry analysis by acquiring a complimentary PDF download of the sample report.
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FAQ's
The global tissue paper market size is expected to reach USD 143.14 billion by 2032.
Key players in the tissue paper market are Beeta Machines Private Limited, Asia Pulp & Paper, KCWW, Georgia – Pacific, Procter & Gamble, Lotus Tissue Papers Products, Hengan China Investment Co. Ltd.
Asia Pacific contribute notably towards the global tissue paper market.
The global tissue paper market expected to grow at a CAGR of 6.0% during the forecast period.
The tissue paper market report covering key segments are product type, application, distribution channel, and region.
