Green Technology & Sustainability Market Growth Report 2024-2032
Green Technology & Sustainability Market Growth Report 2024-2032

Green Technology and Sustainability Market Share, Size, Trends, Industry Analysis Report, By Offering (Solution, Services); By Technology; By End Use Industry; By Region; Segment Forecast, 2024- 2032

  • Published Date:Apr-2024
  • Pages: 117
  • Format: PDF
  • Report ID: PM4848
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

  • Global green technology and sustainability market size was valued at USD 23.37 billion in 2023.
  • The market is anticipated to grow from USD 26.85 billion in 2024 to USD 121.05 billion by 2032, exhibiting the CAGR of 20.7% during the forecast period.

Market Introduction

Adopting sustainable practices and technologies often leads to reduced operational costs through energy efficiency, resource optimization, and waste reduction. Companies implementing green technologies can experience lower utility bills, decreased waste disposal expenses, and improved overall operational efficiency. Investments in renewable energy sources such as solar, wind, and hydro power not only reduce reliance on fossil fuels but also offer long-term cost savings by providing stable and often cheaper energy alternatives. Similarly, improvements in energy-efficient technologies for buildings, transportation, and manufacturing processes help businesses lower their energy consumption and operational expenses.

In addition, companies operating in the market are entering partnerships to expand market reach and strengthen presence.

Green Technology and Sustainability Market Size

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  • For instance, in December 2023, Infosys and Shell collaborated to develop environmentally sustainable data centers, merging expertise in digital technology and energy solutions, alongside a network of collaborators to deliver a holistic solution for eco-friendly data centers.

Technological advancements in renewable energy, energy storage, and efficiency technologies have revolutionized the landscape, making sustainable practices more accessible and cost-effective. From solar panels and wind turbines to electric vehicles and smart grid systems, these innovations offer viable alternatives to traditional, environmentally harmful solutions. Additionally, advancements in materials science and waste management technologies enable the development of eco-friendly products and circular economy models. As investment in research and development continues to rise, the green technology market expands, addressing pressing environmental challenges while stimulating economic growth.

Industry Growth Drivers

Stringent environmental regulations and policies are projected to spur the product demand

Environmental regulations and policies are key drivers of the green technology and sustainability market, compelling businesses to innovate and adopt eco-friendly practices. Stringent standards for emissions, waste management, and renewable energy push companies to invest in green technologies. Government incentives further incentivize sustainable solutions. Rising consumer demand for eco-friendly products also contributes to market growth. As regulations tighten, businesses integrate sustainability into operations, ensuring compliance and gaining a competitive edge. The result is a burgeoning market for renewable energy, energy-efficient technologies, and waste reduction initiatives, shaping a more environmentally conscious future.

Increasing awareness of climate change is expected to drive green technology and sustainability market growth

The increasing awareness of climate change is a significant driver behind the growth of the green technology and sustainability market. As concerns about environmental degradation and resource depletion escalate, businesses and consumers alike are seeking eco-friendly solutions to mitigate their impact on the planet. Governments worldwide are implementing stringent regulations and incentives to encourage the adoption of sustainable practices and technologies across industries. From renewable energy sources like solar and wind power to energy-efficient appliances and eco-friendly transportation options, the demand for green technologies continues to surge.

Green Technology and Sustainability

Industry Challenges

High initial costs are likely to impede the market growth

High initial costs hinder the widespread adoption of green technology and sustainability practices. While these solutions promise long-term savings, the upfront investment required can be prohibitive for many businesses and individuals. Renewable energy systems, energy-efficient appliances, and eco-friendly construction materials typically come at higher price compared to conventional alternatives. Government incentives and financing options can alleviate this barrier, making green technology more accessible.

Report Segmentation

The green technology and sustainability market analysis is primarily segmented based on offering, technology, end use industry, and region.

By Offering

By Technology

By End Use Industry

By Region

  • Solution
  • Services
  • Digital Twins
  • Internet of Things (IoT)
  • Blockchain
  • Cybersecurity
  • AI and Machine Learning
  • Others
  • BFSI
  • Automotive and Transportation
  • Manufacturing
  • Healthcare
  • Retail
  • Energy and Power
  • Chemicals
  • Agriculture
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Offering Analysis

Solution segment held significant revenue share in 2023

The solution segment held significant revenue share in 2023. Consumers and businesses demand comprehensive solutions to address various sustainability challenges efficiently. The complexity of implementing green technologies necessitates specialized expertise, making end-to-end services provided by solution providers highly appealing. Additionally, solution packages often offer cost-effective solutions by leveraging economies of scale. Moreover, with increasing regulatory compliance requirements, businesses seek tailored solutions from providers to ensure adherence. Value-added services such as training and optimization further enhance the attractiveness of comprehensive solutions, contributing to the segment's revenue dominance.

By Technology Analysis

Internet of Things (IoT) segment held significant revenue share in 2023

The Internet of Things (IoT) segment held significant revenue share in 2023. It enhances energy efficiency by monitoring and optimizing energy consumption in various sectors. IoT facilitates the implementation of smart grid solutions, improving energy distribution networks' efficiency and reliability. IoT devices aid in resource management by optimizing water usage in agriculture and enabling precision farming techniques. IoT contributes to waste management through smart waste bins and recycling optimization. IoT sensors play a crucial role in environmental monitoring, providing real-time data on air and water quality, and further driving demand for monitoring solutions to address environmental challenges effectively.

By End Use Industry Analysis

Energy and power segment held significant revenue share in 2023

The energy and power segment held significant revenue share in 2023. Its high energy consumption necessitates efficient, sustainable solutions to reduce environmental impact. Stringent regulations targeting emissions drive adoption of green technologies to comply with standards. Significant cost savings are achievable through the implementation of energy-efficient equipment and renewable energy systems. Furthermore, ongoing innovation in renewable energy and grid optimization further propels market growth. Additionally, corporate sustainability initiatives contribute to its dominance in driving revenue within the green technology market.

Green Technology and Sustainability Seg

Regional Insights

North America region accounted for a significant market share in 2023

In 2023, North America region accounted for a significant market share. Its stringent regulatory environment fosters adoption, while robust technological innovation drives market expansion. Significant financial investments from both public and private sectors bolster infrastructure development. Heightened consumer awareness and demand for eco-friendly products further stimulate market growth. Government incentives and corporate initiatives incentivize businesses to invest in sustainable practices. Access to abundant renewable resources, such as solar and wind power, offers ample opportunities for green energy projects. Moreover, ongoing infrastructure development initiatives support the region's prominent position in advancing green technology and sustainability solutions.

Asia-Pacific is expected to experience significant growth during the forecast period. Rapid urbanization and population growth necessitate sustainable solutions to manage resources efficiently. Governments are implementing policies and incentives to drive green technology adoption, while the region offers attractive investment opportunities in renewable energy and sustainable infrastructure. Emerging economies present untapped potential, supported by rising awareness and disposable incomes. Environmental concerns, coupled with international collaboration, further reinforce the region's commitment to sustainable development.

Green Technology and Sustainability Reg

Key Market Players & Competitive Insights

The green technology and sustainability market involves a diverse array of players, and the expected arrival of new contenders is poised to intensify rivalry. Established leaders continuously enhance their technologies to maintain a competitive advantage, emphasizing effectiveness, reliability, and safety. These firms prioritize strategic actions such as establishing collaborations, improving product portfolios, and participating in cooperative endeavors. Their aim is to outperform competitors within the field, securing a significant green technology and sustainability market share.

Some of the major players operating in the global green technology and sustainability market include:

  • Alphabet Inc.
  • Engie Impact
  • Enviance
  • General Electric
  • Huawei
  • IBM
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Schneider Electric SE
  • Sensus
  • Siemens
  • SunPower Corporation
  • Wolters Kluwer N.V.

Recent Developments

  • In May 2023, Fujitsu Limited and Microsoft Corporation entered a five-year strategic partnership, investing in Fujitsu’s Uvance business to drive digital transformation using Microsoft Cloud, fostering sustainability and business growth.
  • In July 2023, HCLTech revealed a partnership with Schneider Electric to create environmentally friendly solutions for data centers across the Asia Pacific (APAC) region.

Report Coverage

The green technology and sustainability market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, offerings, technologies, end use industries, and their futuristic growth opportunities.

Green Technology and Sustainability Market Report Scope

Report Attributes


Market size value in 2024

USD 26.85 billion

Revenue forecast in 2032

USD 121.05 billion


20.7% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

  • By Offering
  • By Technology
  • By End Use Industry
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Green Technology and Sustainability Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, region and segmentation.


The global Green Technology and Sustainability market size is expected to reach USD 121.05 billion by 2032

Key players in the market are Alphabet Inc., Engie Impact, Enviance, IBM, Microsoft, Oracle

North America contribute notably towards the global Green Technology and Sustainability Market

Green Technology and Sustainability Market exhibiting the CAGR of 20.7% during the forecast period.

The Green Technology and Sustainability Market report covering key segments are offering, technology, end use industry, and region.