Alcopop Market Size Worth $8.05 Billion by 2032 | CAGR: 6.60%

Alcopop Market Size Worth $8.05 Billion by 2032 | CAGR: 6.60%

The global alcopop market size is expected to reach USD 8.05 billion by 2032, according to a new study by Polaris Market Research. The report “Alcopop Market Share, Size, Trends, Industry Analysis Report, By Type (Beer, Whiskey, Rum, Vodka, and Others); By Packaging Type; By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The change in consumer living styles, higher prevalence, or penetration for convenience products, increasing prevalence of several new flavors and variants attracting young consumers, and surge in fortifications in different types of alcoholic beverages because of the rising focus on R&D, are major prominent factors fueling the growth. Moreover, manufacturers across the globe are introducing new and unique flavor combinations including tropical fruits, exotic spices, and botanical infusions which caters to consumers desire for exciting and adventurous taste experiences and allowing them to explore a wide range of flavor profiles, which in turn, has been positively impacting the market and pushing the growth forward.

For instance, in April 2023, VK, announced the launch of its new multipack format of the top-selling Blue variety and is available in 10X275 ml bottle packs for the independents through Parfetts. The newly develop product combining the company’s success with this original flavored drink and capitalizing the company’s strength of Mixed pack.

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With the growing sustainability trend and increasing number of health-conscious consumers, there is an increasing opportunity for alcopop manufacturers to adopt environmentally friendly practices and packaging solutions. As, using sustainable sourcing, recyclable or biodegradable packaging materials, and reducing carbon footprints can resonate with eco-conscious consumers and help companies to gain competitive edge in the market.

Furthermore, increasing number of companies exploring new and unique flavor combinations, experiment with different ingredients, and introducing innovative packaging formats to attract consumers along with the prevalence for offering wide range of flavors including exotic and trending options, which can help them capture different segments of the market and cater to diverse consumer preferences.

Alcopop Market Report Highlights

  • The rum segment is projected to grow at highest growth rate over the coming years, mainly drive by availability of rum in wide range of flavors including pineapple, mango, and coconut
  • Bottles segment held the majority market share in terms of revenue in 2022, mainly attributable to its several beneficial characteristics including easy portability and accessibility
  • Supermarkets segment accounted for over XX% of global market share in 2022, on account of its ability of offer products from different brands at one stop and at very competitive price
  • North America region dominated the global market with considerable share in 2022, owing to robust presence of well-established alcohol-based companies and higher consumption of alcoholic beverages
  • The global key market players include Pabst Brewing Company, United Brands Company, Molson Coors, Miller Brewing Company, Brown-Forman Corporation, and Halewood International

Polaris Market Research has segmented the alcopop market report based on type, packaging type, distribution channel, and region:

Alcopop, Type Outlook (Revenue - USD Billion, 2023 - 2032)

  • Beer
  • Whiskey
  • Rum
  • Vodka
  • Others

Alcopop, Packaging Type Outlook (Revenue - USD Billion, 2023 - 2032)

  • Bottles
  • Cans
  • Others

Alcopop, Distribution Channel Outlook (Revenue - USD Billion, 2023 - 2032)

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Alcopop, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Alcopop Market Report Scope

Report Attributes


Market size value in 2023

USD 4.53 billion

Revenue forecast in 2032

USD 8.05 billion


6.60% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Base Type, By Packaging Type, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Suntory Holdings Limited, Mike’s Hard Lemonade Co., United Brands Company Inc., Bass Brewery, Pabst Brewing Company, Molson Coors, Halewood International Limited, Asahi Group Holdings Ltd., Anheuser-Busch, Bacardi Limited, Miller Brewing Company, Beverage Brands, Brown-Forman Corporation, SKYY Vodka, Coors Brewing Company, and Diageo.

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