Europe Plant-Based Meat Market Size Worth USD 18.51 Billion by 2034 | CAGR: 19.3%

The europe plant-based meat market size is expected to reach USD 18.51 billion by 2034, according to a new study by Polaris Market Research. The report “Europe Plant-Based Meat Market Size, Share, Trends, Industry Analysis Report By Source (Soy, Wheat), By Product, By Distribution Channel, By Country – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Plant-based meat can be defined as products manufactured by using plant ingredients that mimic animal-derived meat both in terms of taste and appearance and are designed in a way to be indistinguishable from animal meat.

Flexitarianism is a practice of eating less meat without completely cutting it out. The trend is gaining strong momentum in Europe. Many consumers are choosing to reduce meat consumption due to health concerns like heart disease, obesity, and high cholesterol. Plant-based meat provides a protein-rich alternative that aligns with both health and lifestyle goals. This trend is particularly strong in Germany, the Netherlands, and the UK, where health-focused marketing and clean-label ingredients influence buying decisions. The flexitarian movement fuels the demand for plant-based meat across Europe as health-conscious habits grow and people seek balanced diets, thereby driving the growth.

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Europe has seen a significant rise in vegan and vegetarian populations, especially in countries such as the UK, Germany, and Sweden. Consumers are becoming more mindful of their food choices, with many adopting plant-based diets for ethical, environmental, and health reasons. The rise of initiatives such as "Veganuary" and the widespread availability of plant-based alternatives in supermarkets have helped normalize meat-free diets. The demand for high-quality, tasty plant-based meat options continues to grow across Europe as more people adopt vegetarian and vegan lifestyles, driving rapid market expansion in both retail and food service sectors.

Europe Plant-Based Meat Market Report Highlights

• The soy segment is expected to register a CAGR of 19.6% during the forecast period, supported by its high protein value, versatility in applications, and strong consumer familiarity.
• In 2024, the e-commerce segment accounted for 10.68% of the revenue share, driven by the growth of online grocery shopping and increasing demand for convenient access to plant-based specialty products.
• Germany represented 21.13% of the Europe plant-based meat market revenue in 2024, fueled by a large flexitarian and vegetarian population, along with strong health and environmental awareness.
• France held 15.74% of Europe’s revenue share in 2024, reflecting a gradual shift in consumer preferences toward healthier, more sustainable dietary choices.
• A few key market players are Amy’s Kitchen Inc.; Beyond Meat Inc.; Boca Foods Company (Kraft Foods, Inc.); Conagra Brands, Inc.; Eat JUST; Gold & Green Foods Ltd.; Greenwise; Impossible Foods Inc.; Kellanova; Kellogg; NOVAMEAT; Quorn Foods; Unilever; and VBites Foods Limited.

Polaris Market Research has segmented the Europe plant-based meat market report on the basis of source, product, distribution channel, and country:

By Source (Revenue - USD Billion, 2020–2034)

• Soy
• Wheat
• Peas
• Other Sources

By Product (Revenue - USD Billion, 2020–2034)

• Burger Patties
• Sausages
• Strips & Nuggets
• Meatballs
• Other Products

By Distribution Channel (Revenue - USD Billion, 2020–2034)

• Retail Outlet
• Foodservice
• E-commerce

By Country Outlook (Revenue - USD Billion, 2020–2034)

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe