Luxury Travel Market Size Worth $2.46 Trillion By 2032 CAGR 6.6%

Luxury Travel Market Size Worth $ 2.46 Trillion By 2032 | CAGR: 6.6%

The global luxury travel market size is expected to reach USD 2.46 trillion by 2032, according to a new study by Polaris Market Research. The report “Luxury Travel Market Share, Size, Trends, Industry Analysis Report, By Tour (Safari & Adventure, Culinary Travel & Shopping, Others), By Age Group (Millennial, Baby Boomers, Others), By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The rising urge to break free from the pressures, fast-paced lifestyle, and monotony of daily routines has heightened the appeal for travelers. Additionally, the growing life expectancy and improved health conditions, even in older age, are motivating more individuals to adopt an active lifestyle. Furthermore, the emerging trend of micro trips is anticipated to drive market growth in the projected period. There is a growing demand for luxury travel centered around wellness, with travelers actively searching for experiences, travel plans, and products customized for aspects like health, fitness, nutrition, appearance, sleep, and mindfulness.

Based on a 2021 American Express survey, 76% of participants expressed their intent to dedicate a larger portion of their travel budget to enhance their overall well-being. Additionally, 55% stated their willingness to spend more on wellness activities for future vacations. Despite several spas and health retreats experiencing closures due to the pandemic, the Global Wellness Institute foresees a strong recovery. They project an annual growth rate of 17% and estimate the market value to reach USD 150 billion by 2025.

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Upscale travelers highly favor the incorporation of digital and mobile technologies at every stage of their journey, starting from planning and booking to on-site and post-travel experiences. To cater to this audience, luxury travel brands should deliver a seamless and genuine brand experience at every interaction point, incorporating user-generated content. Innovations in this realm encompass Virtual Reality previews and mobile control over IoT-enabled in-room preferences. These advancements can tailor guest experiences and enhance overall customer satisfaction.

A rising trend is lifestyle tourism driven by collaborations between various brands, enticing high-end travelers with unique brand experiences. Hotels are partnering with the designers & galleries for exclusive interiors, fashion and beauty brands for premium vacation & spa packages, and luxury transportation providers for comprehensive travel experiences. A prime example is the collaboration between the Accor Hotels & Orient Express.

Luxury Travel Market Report Highlights

  • Culinary travel will grow at rapid pace, as it includes food tourism packages, including sites, attractions, and events with focus on the culinary aspect
  • Millennial segment will grow at the fastest pace, as they prioritize experiences over material possessions, creating long lasting memories
  • Europe dominated the market, as it has higher proportion of high-net-worth individuals, robust travel connectivity, traveler security, and favorable tourism policies
  • The global players include TUI Group, Butterfield & Robinson, Cox & Kings, Scott Dunn, Abercrombie & Kent, Lindblad Expeditions, Geographic Expeditions, Micato Safaris, Exodus Travels & Travel Edge.

Polaris Market Research has segmented the luxury travel market report based on tour, age group, and region:

Luxury Travel, Tour Outlook (Revenue - USD Trillion, 2019 - 2032)

  • Customized & Private Vacations
  • Safari & Adventure
  • Cruises, Yachting, & Small Ship Expeditions
  • Celebration Journeys
  • Culinary Travel & Shopping
  • Others

Luxury Travel, Age Group Outlook (Revenue - USD Trillion, 2019 - 2032)

  • Millennial (21-30)
  • Generation X (31-40)
  • Baby Boomers (41-60)
  • Silver Hair (60+)

Luxury Travel, Regional Outlook (Revenue - USD Trillion, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Luxury Travel Market Report Scope

Report Attributes


Market size value in 2024

USD 1.47 Trillion

Revenue forecast in 2032

USD 2.46 Trillion


6.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Tour, By Age Group, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


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