Neuromarketing Market Prediction $2.99 Billion By 2032 CAGR 8.5%

Neuromarketing Market Size Worth $2.99 Billion By 2032 | CAGR: 8.5%

The global neuromarketing market size is expected to reach USD 2.99 billion by 2032, according to a new study by Polaris Market Research. The report “Neuromarketing Market Share, Size, Trends, Industry Analysis Report, By Test Technique Type (Semantic Priming, Affective Priming, and Implicit Association Test (IAT)); By Technology; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Neuromarketing is a rapidly growing field that leverages insights from neuroscience to understand and influence consumer behavior. Technological advancements, increasing competition, and the rising demand for deeper consumer insights are key drivers influencing its growth.

Technological advancements play a significant role in driving the neuromarketing market. The development of advanced neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), has enabled marketers to gain a better understanding of consumer responses at a neurological level. These technologies allow for real-time monitoring of brain activity, providing valuable data for analyzing consumer preferences and decision-making processes.

Also, the intensifying competition in the business landscape has led companies to seek innovative ways to gain a competitive edge. Neuromarketing offers a unique approach to understanding consumer behavior, allowing businesses to create more effective marketing strategies and enhance the overall customer experience. As a result, the demand for neuromarketing services and expertise is increasing significantly.

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Increasing awareness and recognition of the potential benefits & applications of neuromarketing among various end-use industries such as banking, financial services, and insurance (BFSI), retail, consumer brands, market research, and scientific institutions fueling the market growth. Neuromarketing help these industries gain deeper understanding of their customers, prospects, and design more effective and persuasive marketing strategies and campaigns. Several companies across the globe are constructing their own in-house labs to measure brain activity.

  • For instance, Coca-Cola constructed their own in-house lab to measure brain activity in volunteer subjects, allowing them to determine the effectiveness of their advertisements. PayPal employed functional Magnetic Resonance Imaging (fMRI) to study the brain's response to different pricing strategies, finding that customers were more inclined to make a purchase when the price was presented in a larger font.

Neuromarketing Market Report Highlights

  • Implicit Association Test (IAT) segment dominated the market with largest market share due to its widespread adoption across various industries.
  • Functional Magnetic Resonance Imaging (FMRI) segment accounted for largest market share due to its ability to provide detailed insights of brains.
  • Retail/consumer brand segment held the maximum market share due to increasing focus on understanding consumer behavior.
  • North America region dominated the market due to its significant investment in market research and advertising.
  • The global players include Nielsen Consumer Neuroscience, Emotion Research LAB, iMotions, Neuro-Insight, NVISO SA, Cadwell Industries Inc., Neurons Inc India, and OptimalHRGroup Neuromarketing.

Polaris Market Research has segmented the Neuromarketing market report based on Test Technique Type, Technology, End-Use, and Region:

Neuromarketing Market, Test Technique Type Outlook (Revenue - USD Billion, 2019- 2032)

  • Semantic Priming
  • Affective Priming
  • Implicit Association Test (IAT)

Neuromarketing Market, Technology Outlook (Revenue - USD Billion, 2019- 2032)

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Eye Tracking
  • Positron Emission Tomography (PET)
  • Magneto Encephalography (MEG)
  • Others

Neuromarketing Market, End-Use Outlook (Revenue - USD Billion, 2019- 2032)

  • BFSI
  • Retail/Consumer Brands
  • Market Research
  • Scientific Institutions
  • Others

Neuromarketing, Regional Outlook (Revenue - USD Billion, 2019- 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Neuromarketing Market Report Scope

Report Attributes


Market size value in 2024

USD 1.56 billion

Revenue forecast in 2032

USD 2.99 billion


8.5% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Test Technique Type, By Technology, By End-Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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  • Segmentation analysis
  • Industry outlook
  • Competitive landscape
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