The global push to talk market size is expected to reach USD 61.28 billion by 2030 according to a new study by Polaris Market Research. The report “Push to Talk Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Solution, Services); By Organization Size (Large Enterprises, SMEs); By Network (Cellular or PoC, Land Mobile Radio); By Sector; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
In the government & defense sectors, push-to-talk services are mainly used. These two industries' consumption is expected to grow at an exponential rate, going to result in profitability for PTT service providers. The increasing defense sector and government efforts for the defense sector across the globe are boosting the demand for PTT and driving the market growth during the forecast period. For instance, as per the National Investment Promotion and Facilitation Agency, India accounts for 3.7% of global military expenditure, making it the world's third-largest military spender. Defense expenditure of 2.9% of India's total GDP in 2020, with nearly $72.9 billion spent on defense.
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Further, PTT app and hardware sales are expected to rise as advanced technology is adopted and land mobile radio (LMR) grows in the government and defense sectors. Despite a temporary decline due to a combination of the COVID-19 pandemic, industry players are expected to gain higher earnings as demand from the government, defense, and commercial sectors increases.
The public safety and security segment accounted for the leading share in the market. As next-generation mobile technologies mature, companies will meet a wide range of diverse and complex necessities from the public safety community (PS). The market is controlled by public safety and security, which use the technologies to optimize public safety communications and coordination and increase security and attentiveness at all government levels and privately owned businesses during times of emergency.
Market players such as Tait Communications, Motorola Solutions, AINA Wireless, GroupTalk, AT&T, Hytera, Iridium, Orion, Qualcomm, Telstra, T-Mobile, Verizon Wireless, Voxer, Zebra, and Zello are key players operating in the global market.
In September 2021, Microsoft Teams obtained push-to-talk "Walkie Talking" support on mobile in 2020, and the function is now coming to desktops as well. Microsoft has revealed that it intends to introduce a third keyboard shortcut to unmute oneself in an active meeting, comparable to the push-to-talk characteristic. The push-to-talk characteristic of Microsoft Teams for Windows and macOS is currently being developed.
Polaris Market Research has segmented the push to talk market report based on component, network, sector, organization size, and region:
Push to Talk, Component Outlook (Revenue - USD Billion, 2018 - 2030)
Push to Talk, Network Outlook (Revenue - USD Billion, 2018 - 2030)
Push to Talk, Sector Outlook (Revenue - USD Billion, 2018 - 2030)
Push to Talk, Organization Size Outlook (Revenue - USD Billion, 2018 - 2030)
Push to Talk, Regional Outlook (Revenue - USD Billion, 2018 - 2030)