Durian Market Size, Current Trends, Future Estimations, 2024-2032
Durian Market Size, Current Trends, Future Estimations, 2024-2032

Durian Market Share, Size, Trends, Industry Analysis Report, By Product Type (Fresh, Processes); By Processing Technology; By End-Use; By Region; Segment Forecast, 2024 – 2032

  • Published Date:Jan-2024
  • Pages: 114
  • Format: PDF
  • Report ID: PM3828
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global durian market was valued at USD 25.01 billion in 2023 and is expected to grow at a CAGR of 7.00% during the forecast period.

The rapidly increasing awareness regarding the several health benefits associated with the durian, such as anti-aging, anti-oxidant, anti-depressant, blood sugar levels maintenance, and cancer prevention, and surging prevalence of the product as filling and flavor in the food industry worldwide, are among the leading factors propelling the demand and growth of the market. In addition, an increasing number of trade agreements between durian-producing countries and importing countries, particularly in the APAC region, could impact the ease of importing and exporting durian.

Durian Market Size

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These are also among the factors that help meet the changing consumer preferences for natural and organic production, including durian.

  • For instance, China has granted the import of fresh durian from Thailand for a long time and then also approved Vietnam in July 2022 and the Philippines in January 2023. In 2022, fresh durian imports from China weighed 824,855 tonnes, which represents a total of 80% of the world’s consumption.

Moreover, there has been an increasing trend among entrepreneurs and food manufacturers towards exploring new value-added products derived from durian, such as durian-flavored snacks, ice creams, beverages, and candies, among others, which can cater to both durian enthusiasts as well as people looking to experience the flavor in a different form.

Durian Market Size

The outbreak of the COVID-19 pandemic has significantly impacted the growth of the durian market. The rapid emergence of deadly viruses around the world resulted in huge disruptions in global supply chains as a result of imposed lockdowns, social distancing measures, and import and export restrictions, leading to decreased demand from hotels and other food service establishments and labor shortages for performing several tasks related to durian production.

Growth Drivers

Increasing consumer disposable incomes, urbanization, and cultural significance drive durian market growth.

The rising consumer disposable incomes and rapid rate of urbanization in many emerging economies like India, Indonesia, and China have led to a continuously expanding middle-class population who are more willing to spend on higher-price or premium food products, including durian products along with the significant cultural significance of product in several Southeast Asian countries, where people often incorporate durian into traditional dishes, desserts, and beverages, are the primary factors boosting the growth of the global durian market.

Furthermore, with the exponential rise in international travel and growing exposure to different cultures among consumers, leading to a broader appreciation for exotic foods like durian and a growing number of favorable regulatory policies related to food safety, import/export, and labeling, the demand for durian will gain huge traction in the near future.

Report Segmentation

The market is primarily segmented based on product type, processing technology, end-use, and region.

By Product Type

By Processing Technology

By End Use

By Region

  • Fresh
  • Processed
  • Raw
  • Dried
  • Canned
  • Desserts & Ice-creams
  • Soft Drinks
  • Bakery
  • Confectionery
  • Snacks
  • Powder Premixes
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Type Analysis

The processed segment accounted for the largest market share in 2022

The processed segment accounted for the largest market share in 2022. Segment’s growth can be largely accelerated due to its numerous beneficial characteristics, including longer shelf life, less space required, and more convenience to consumers compared to fresh or whole fruits. Apart from this, the rising applications of processed durian in different food products like cakes, desserts, ice cream, pastries, chips, candles, and chocolates, among others, and higher demand for durian flavored tea or coffee, driving its demand and sales globally.

The fresh segment is projected to exhibit a substantial growth rate during the forecast period on account of its unique flavor and creamy texture, attracting consumers seeking exotic and distinct taste experiences along with the presence of several beneficial nutrients in the fresh segment, including minerals, vitamins, and dietary fibers, making them a great and convenient option for health-conscious consumers all over the world.

By Processing Technology Analysis

The canned segment is expected to hold a significant market share over the study period.

The canned segment is projected to hold significant market share both in terms of volume and revenue over the study period, mainly due to their ability to eliminate the need to deal with messy processes, including peeling, deseeding, and handling, while allowing for the preservation of product flavor and nutritional qualities for a longer or extended period. Creative and appealing packaging designs of canned products could also enhance the attractiveness of canned durian products and can make them more appealing to consumers who value aesthetics.

With the surge in the global population getting concentrated in urban areas, access to fresh fruits, including durian, might be limited. Thereby, the adoption and need for canned durian are gaining huge traction, as they could offer a convenient option for urban dwellers to enjoy the original fruit taste without the need to find a source of fresh durian, which, in turn, has been propelling the growth of the segment market. According to the Department of Economic and Social Affairs, around 55% of the world’s total population is estimated to live in urban areas, and the number is expected to reach 68% by 2050. The global population is likely to add another 2.5 billion people to urban areas, out of which 90% are anticipated to take place in Asia and Africa.

By End-Use Analysis

The desserts & ice cream segment is projected to witness the highest growth in 2022.

The desserts & ice cream segment is projected to grow at the highest growth rate during the study period, mainly attributable to its unique and intense flavor and aroma, which makes the product a sought-after ingredient for creating unique desserts and ice creams along with the surge in number of consumers globally seeking for new and exotic flavors as well as taste experiences.

In addition, various companies in the food industry are adopting effective marketing and branding strategies to make durian-flavored ice creams and desserts more appealing to a broader audience and also focusing on highlighting the uniqueness of durian's flavor and aroma, which is likely to impact the segment market growth over the years positively.

Durian Market Size

Regional Insights

Asia Pacific region dominated the global market in 2022

Asia Pacific region dominated the global market with considerable revenue share in 2022 and is projected to maintain its market dominance throughout the forecast period. The regional market growth can be mainly attributed to the robust presence of leading durian-producing countries in the region, including Indonesia, Thailand, Vietnam, and Taiwan, among others, and rising product consumption across the region due to its several advantageous nutritional properties and unique taste experiences. For instance, Thailand is the world’s leading producer of durian, with a total commercial production of about 900,000 to 950,000 tonnes, followed by Malaysia and Indonesia with 400,000 tonnes and 200,000 tonnes, respectively.

North America will grow at a rapid pace, owing to the region’s growing interest in diverse cuisines and significantly improved transportation and globalization, leading to easier accessibility to exotic food products such as durian.

Durian Market Size

Competitive Insight

The durian market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include:

  • Agri Foods Public Company
  • Chainoi Food Company
  • Charoen Pokphand
  • Grand World International
  • Hernan Corporation
  • Lavifood
  • NAFOODS Group
  • Sunshine International
  • Thai Agri Foods Public Company
  • Top Fruiits
  • Xi’an Asclepius Bio-Tech

Recent Developments

  • In August 2021, Starry announced the launch of its two new sizes, including Value and Pocket of freeze-dried durian in the market. The company has introduced two new sizes of their products to meet the growing demand for durian from their customers; it includes a Value size pack of 150 grams and a Pocket size pack of 15 grams.
  • In May 2021, Plantations International introduced its 1st durian plantation. The company also announced the expansion of Durian Harvests Indonesia, which is responsible for the marketing, sales, & distribution of Musang King durian productions.

Durian Market Report Scope

Report Attributes


Market size value in 2024

USD 26.74 billion

Revenue Forecast in 2032

USD 46.09 billion


7.0% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product Type, By Processing Technology, By End Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, regions, and segmentation.


The durian market report covering key segments are product type, processing technology, end-use, and region.

Durian Market Size Worth $46.09 Billion By 2032.

The global durian market is expected to grow at a CAGR of 7.0% during the forecast period.

Asia Pacific is leading the global market.

Increasing consumer disposable incomes, urbanization, and cultural significance drive durian market growth