Healthcare Navigation Platform Market Share, Size, Trends, Industry Analysis Report, By Deployment (On-Premise, Cloud-based); By End-use; By Region; Segment Forecast, 2024- 2032
- Published Date:Feb-2024
- Pages: 119
- Format: PDF
- Report ID: PM4564
- Base Year: 2023
- Historical Data: 2019 – 2022
Report Outlook
Global healthcare navigation platform market size was valued at USD 10.10 billion in 2023. The market is anticipated to grow from USD 10.89 billion in 2024 to USD 20.45 billion by 2032, exhibiting a CAGR of 8.2% during the forecast period.
Market Overview
An increasing need for customized benefits coupled with the complexity of employee benefits are some of the major factors propelling the healthcare navigation platform market growth. Moreover, growing government initiatives to promote the use of healthcare IT and an increase in the use of data-driven technologies are anticipated to propel market expansion. Furthermore, rising demand for cloud-based platforms and high adoption of technology platforms with artificial intelligence (AI) will contribute to the growth throughout the healthcare navigation platform market forecast period.
Increasing difficulties and struggle situations faced by the people owing to the ambiguous, complex, and fragmented nature of the healthcare industry will increase the demand for healthcare navigation platforms in the coming years. Moreover, the advantages of healthcare navigation tools, such as cost control, time savings, and personalized guidance, are expected to boost market growth in the projected years. Furthermore, the ability of the navigation tools to simplify the complexities of the U.S. healthcare system, coupled with an increasing focus of companies toward strategic developments, will drive market growth.
The research study provides a comprehensive analysis of the industry, assessing the market on the basis of various segments and sub-segments. It sheds light on the competitive landscape and introduces healthcare navigation platform market key players from the perspective of market share, concentration ratio, etc. The study is a vital resource for understanding the growth drivers, opportunities, and challenges in the industry.
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- For instance, in November 2021, TailorMed acquired Vivor for healthcare providers and life sciences.
The confidential information about employees, such as personal details and medical information, is handled via healthcare navigation systems. Thus, issues related to security and employee privacy regarding their data is expected to hinder the overall demand for healthcare navigation systems in the upcoming years. Moreover, the adoption of care navigators is anticipated to be restrained by the shortage of qualified healthcare IT professionals and the high initial cost of the platform.
Growth Factors
Initiatives by the government to promote IT usage are expected to boost market growth
The complex nature of the healthcare industry, the large number of options for insurance, and the presence of numerous providers have increased the struggle and challenges faced by the people. An increase in the number of government initiatives related to healthcare IT to address problems and complexities in the healthcare system will boost the market growth.
For instance, in August 2023, the World Health Organization (WHO) & G20 India announced a new Global Initiative on Digital Health (GIDH) at the G20 Summit. Moreover, an increasing focus on research & development activities funded by government organizations will drive the demand for the healthcare navigation platform market.
Increasing usage of artificial intelligence (AI) will prove beneficial for the growth of healthcare navigation platform market
The use of artificial intelligence in the healthcare industry has increased over the past decade. Artificial intelligence (AI)-powered apps that offer comprehensive and instant assistance are revolutionizing healthcare navigation. AI-powered care navigator helps in handling health-related queries for thousands of employees. Moreover, the benefits such as tailored healthcare advice, assistance in finding optimal insurance plans, and high priority to user privacy are attracting employees as well as employers.
The growing attractiveness of this AI-based health benefits navigation tool in the corporate sector will significantly contribute to market growth in the coming years. Moreover, the rising popularity of AI is encouraging market players to focus on this platform by undertaking various strategic initiatives such as new product launches, mergers, and acquisitions. For instance, in March 2023, Transparent (a healthcare platform for self-insured employers) agreed to acquire a leading AI-powered platform, named “98point6”. Such strategies adopted by the industry players will fuel the growth of the healthcare navigation platform market during the forecast period.
Restraining Factors
Several problems associated with healthcare navigation platforms hamper the market growth
Despite the increasing popularity and proven effectiveness of healthcare navigation platforms, it is still not an advantage that everyone could benefit from. One of the major concerns associated with this platform is its high cost. Significant financial expenses are required for the companies for certain traditional navigation systems that provide full-clinical navigation.
For instance, according to the blog published by Rightway in November 2021, the cost of more than USD 20 per employee per month is associated with conventional navigation systems. Moreover, the failure of smooth integration of healthcare navigation solutions with an employer’s existing coverage can confuse the employees and cause conflict with the insurers. Such factors associated with the installation of these tools is expected to limit the healthcare navigation platform market development.
Report Segmentation
The market is primarily segmented based on deployment, end-use, and region.
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By Deployment |
By End-use |
By Region |
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By Deployment Insights
The cloud-based segment accounted for a dominant share of healthcare navigation platform market
Based on deployment, the cloud-based segment held the largest share of the market in 2023. The large share is attributed to the benefits of cloud-based platforms, including a reduction in IT staff’s responsibilities, elimination of capital expenses, and easier data backup. Moreover, factors such as the growing adoption of digital health, increasing preference for cloud deployment in the healthcare industry, and rapid growth of the healthcare IT sector are also contributing to the expansion of the segment.
Furthermore, market players concentrating on the development and launch of cloud-based care navigation platforms drive segmental growth. For instance, in June 2023, Apree Health, a company with secure and scalable cloud architecture, introduced Apree Whole Health, a navigation and clinical advocacy solution to help employers lower medical costs and enhance patient outcomes.
By End-use Insights
Large enterprises emerged as the largest segment in the global healthcare navigation platform market
The large enterprises segment accounted for the largest healthcare navigation platform market share in 2023. This dominance is attributed to factors such as the increasing adoption of this platform by big employers, the rising need to cut costs, and the growing demand for AI-based navigators. Moreover, the complete configurability and scalability of this platform for a wide range of users is expected to contribute to the segmental growth. Furthermore, the availability of initial investments to implement a care navigation platform and the strong focus of large organizations toward spending on technology solutions are contributing to the segmental growth.
Regional Insights
North America accounted for the largest healthcare navigation platform market share
North America held a significant market share in 2023. Patients in this region find it difficult to obtain healthcare services due to the complexity of the healthcare system. In order to address this problem, a large number of companies in the U.S. and Canada focus on the launch of healthcare navigation platforms. For instance, in March 2023, CareCanada announced the introduction of an innovative platform to revolutionize healthcare navigation in Canada.
This platform helps patients to access information related to physicians and services easily. Moreover, the extensive range of services offered by the healthcare navigation platforms, including access to digital health records, virtual consultations, health service navigation support, insurance coverage checker, and appointment booking & scheduling, are anticipated to contribute to the healthcare navigation platform market expansion in the upcoming years.
Asia Pacific healthcare navigation market is projected to expand at the highest CAGR during the forecast period. Factors such as the presence of highly populated countries, increasing healthcare spending, and growing adoption of digital health solutions in this region will contribute to the market growth in the projected years.
For instance, according to the Ministry of Health and Family Welfare, in India, the National Health Authority (NHA) expanded its Digital Health Incentives Scheme (DHIS) until December 2023 as a part of the Ayushman Bharat Digital Mission (ABDM). Hospitals, diagnostic labs, and companies that offer digital health solutions were given incentives under DHIS to adopt and enable revolutionary digitization. Such a strong focus on digital health is expected to increase the demand for healthcare navigation platforms in the coming years.
Key Market Players & Competitive Insights
Fundings for healthcare navigation platforms of companies will increase the competition in the coming years
The healthcare navigation platform market is consolidated in nature. The majority of the market share is accounted for by companies such as Quantum Health, Inc., Novus Health, Accolade, HealthJoy, Included Health, Inc., and Sharecare, Inc. Moreover, strategies such as receival of funding, promotion of existing products, and launch of new products are helping other small and medium-sized companies to strengthen their market shares. For instance, in January 2024, Care Continuity obtained funds totaling USD 10 million to support the expansion of its patient navigation platform. This funding will help the company to enhance its navigation platform.
Some of the major players operating in the global market include:
- Accolade (U.S.)
- Health Advocate (U.S.)
- HealthJoy (U.S.)
- Included Health, Inc. (U.S.)
- Novus Health (Canada)
- Quantum Health, Inc. (U.S.)
- Rightway (U.S.)
- Sharecare, Inc. (U.S.)
- Vera Whole Health Inc. (U.S.)
- Wellframe (U.S.)
Recent Developments in the Industry
- In February 2023, Quantum Health announced the addition of Cariloop, which is a new preferred partner within its Comprehensive Care Solutions platforms.
Report Coverage
The healthcare navigation platform market report emphasizes on key regions across the globe to provide a better understanding of the product to the users. Also, the report provides market insights into recent developments, and trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers an in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.
The report provides a detailed analysis of the market while focusing on various key aspects such as competitive analysis, deployment, end-use, and their futuristic growth opportunities.
Healthcare Navigation Platform Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 10.89 billion |
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Revenue Forecast in 2032 |
USD 20.45 billion |
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CAGR |
8.2% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments Covered |
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Regional scope |
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Competitive Landscape |
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Report Format |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
Explore the landscape of healthcare navigation platform in 2024 through detailed market share, size, and revenue growth rate statistics meticulously organized by Polaris Market Research Industry Reports. This expansive analysis goes beyond the present, offering a forward-looking market forecast till 2032, coupled with a perceptive historical overview. Immerse yourself in the depth of this industry analysis by acquiring a complimentary PDF download of the sample report.
FAQ's
key companies in the Healthcare Navigation Platform Market are Quantum Health, Novus Health, Accolade, HealthJoy
Healthcare navigation platform market exhibiting the CAGR of 8.2% during the forecast period.
The Healthcare Navigation Platform Market report covering key segments are deployment, end-use, and region.
key driving factors in Healthcare Navigation Platform Market are Increasing usage of artificial intelligence (AI)
Healthcare Navigation Platform Market Size Worth $20.45 Billion By 2032
