manga market

Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed and Digital); By Distribution Channel; By Genre; By Audience; By Region; Segment Forecast, 2023-2032

  • Published Date: Jan 2023
  • Pages: 117
  • Format: PDF
  • Report ID: PM2972
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Summary

The global manga market was valued at USD 11.68 billion in 2022 and is expected to grow at a CAGR of 16.5% during the forecast period.

Rapidly growing production and sales of manga and comics with several fascinating stories and attractive & designer graphics to help illustrate the content quality is a key factor influencing the growth of the global market. These types of books help their readers to enhance mold values, improve vocabulary, and place readers’ minds in an exciting imaginary land. Such type of products is easily available in a variety of genres including noir, romance, sports, science, and fantasy so that they can suite all age categories and hence propel the overall demand and growth of the market.

Manga Market Size
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For instance, according to a report published by NPD BookScan, in the United States, the sales of manga were more than double, in 2021, as compared to the sales in 2020. Manga units sold in 2021, were around 24.4 Mn, with an increase of 160% equating to around 15 Mn units, over 2020.

Furthermore, the launch of various new titles in line to cater to the rising demand from the audience across the globe & the growing adoption of the AI image generator, which operates through text prompts from the user is likely to impact the growth of the market.  For instance, in June 2022, “Living the Line Books”, introduced the world’s 1st AI-based comic book, named “Abolition of the Man”, in collaboration with the “MidJourney AI”. Currently, the Abolition of Man will be distributed exclusively by Diamond Comic Distributors.

The outbreak of the COVID-19 pandemic has positively impacted the growth of the manga market. The rapid emergence of the deadly coronavirus across the globe has forced people to stay in their homes and lockdowns in many countries, as a result, the demand for manga and anime increased significantly. The pandemic encouraged and attracted fans to various online communities, watch anime, and read the manga. However, the extensive rise in the demand for manga led to issues in the supply chain and the depletion of inventory for the market.

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Industry Dynamics

Growth Drivers
The extensively growing penetration of smartphones and fast internet facilities coupled with the emergence of various online shopping and media platforms, especially in developing nations such as India, China, and Indonesia, thereby support the demand and growth of the market significantly. In recent years, smartphones have become an essential device for shopping and entertainment, that likely to increase the spending of consumers on both digital and print manga. For instance, according to Deloitte, in India, there were more than 750 million smartphone users in 2021, and it is expected to reach a value of 1 billion smartphone users, by 2026.

Furthermore, digital and advanced technology is experiencing an escalating demand and adoption in the manga industry, playing a very crucial and significant role in manga content consumption owing to easy access for readers to their favorite and desired manga worldwide with the help of newly developing technologies.

Report Segmentation

The market is primarily segmented based on content type, distribution channel, genre, gender, audience, and region.

By Content Type

By Distribution Channel

By Genre

By Audience

By Region

  • Printed
  • Digital
  • Offline
  • Online
  • Action & Adventure
  • Sci-Fi & Fantasy
  • Sports
  • Romance & Drama
  • Others
  • Children & Kids
  • Teenagers
  • Adults
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The digital segment is expected to witness the largest growth during the forecast period

The digital content segment is expected to grow fastest over the anticipated period, which is mainly accelerated by increased consumer interest and penetration towards e-books, as it offers higher convenience, low cost, and address constraints related to space. Moreover, the increasing number of digital manga content launches along with the integration of artificial intelligence and a surge in the number of online content readers across the globe is pushing the market growth forward.

However, the physical content type led the industry with a holding of significant market revenue share in 2021 due to preferences for physical copies of manga to keep them as a part of their exclusive books collection among enthusiasts across the globe. The presence of aesthetic elements in printed physical books attracts readers to enjoy and collect premium and high-quality glossy manga books, driving the segment market growth.

Online segment is projected to hold a significant market share

The online segment is estimated to hold a substantial market share during the forecast period, which is mainly driven by increased preferences among consumers for e-commerce portals, that offer comparatively higher convenience and bigger discounts on the purchase of books and magazines and many other benefits. eCommerce platforms offer nearly all the comics available in the market with ease of shopping and free home delivery so that consumers can avoid going to stores and buying from them, which takes a lot of time. Thus, the demand for manga and other comic books is expecting rapid growth, especially in developed countries such as U.S., Canada, and France owing to their busy and hectic life schedules.

Action & adventure segment accounted for the largest market share

The action & adventure segment accounted for a significant market share in 2022 and is likely to retain its position over the anticipated period. The growth of the segment market can be attributed to the growing popularity of action titles, which mainly include a main leading character, who fights with humans, aliens, animals, and robots. In addition, the wide availability of these types of genres in various different languages comprises it for global reach and wider acceptance around the world.

Moreover, the romance & drama segment is anticipated to expand at a considerable growth rate throughout the forecast period due to rising demand and adoption among female audiences. Key market players focus on targeting mainly young female audiences for their drama and romance-based content, as they enjoy more reading those types of content.

Male segment dominated the market with the majority share in 2022

The male segment dominated the global market \ in terms of revenue on account of the large availability of manga based on male-specific themes such as superheroes, fights, cartoons, and many others, that are highly preferred by male consumers. For instance, according to a survey, around 92 percent of male students of high school in Japan prefer to read showmen or seinen manga, while the percentage was significantly lower in female students. However, the rise in the need and prevalence for manga especially suited for female audiences, as females are highly opting for various drama-based manga across the globe, is substantially propelling the growth of the female segment growth.

The children & kids segment led the industry in 2022

The children & kids segment held the highest market share in 2022 and is expected to maintain its position over the projected period due to the increasing integration of artificial intelligence and appealing graphics to visualize the characters more attractive and meaningful. In addition, continuously growing support efforts from parents towards the manga, as they see the development of reading and critical thinking skills in their children and kids by reading manga, is further fueling the segment market growth over the coming years.

The demand in North America is expected to witness significant growth

North America region is expected to expand at a considerable CAGR during the anticipated period. The growth of the regional market can be attributed to the wide presence of retail stores and high consumer spending capacity in countries like the United States and Canada. For instance, according to data published by Publisher Weekly in 2020, there were more than 2,000 independent comic magazines and book shops available in the United States alone.

Furthermore, the Asia Pacific region amounted to the maximum revenue share of the global market in 2021 and is likely to grow substantially in the coming years. High prevalence and popularity and rapidly growing number of manga readers in countries like Japan and China and the influencing young generation and imaginative individuals to pursue a career in the manga industry are major factors boosting the growth of the market in the region.

Competitive Insight

Some of the major players operating in the global market include Akita Publishing, Good Smile Company, Kadokawa Corporation, Kodansha, Shogakukan, Yen Press, VIZ Inc., Hitotsubashi Group, Houbunsha, Bilibili Comics., Seven Seas Entertainment, Shueisha Inc., IDW Media, DMG Entertainment, Futubasha Publishers, and Archie Comics.

Recent Developments

In November 2022, Popeye announced about its plan to launch its first Manga with a special look at cartoon characters’ quintessential style. The new ambitious series created by Marcus Williams is likely to show their readers how Popeye lost his eye all those years ago.

Furthermore, in July 2022, Square Enix, announced the launch of its new Global app version of MANGA UP, which is now available on both iOS and Android. With this launch, fans all over the world can easily enjoy around 160 titles, including English translations of more than 100 of them, and will grow as the quickest source for English manga.

Manga Market Report Scope

Report Attributes

Details

Market size value in 2023

USD 13.58 billion

Revenue forecast in 2032

USD 53.27 billion

CAGR

16.5% from 2023 – 2032

Base year

2022

Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Content Type, By Distribution Channel, By Genre, By Gender, By Audience, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Akita Publishing Co. Ltd., Good Smile Company Inc., Kadokawa Corporation, Kodansha Ltd., Shogakukan Inc., Yen Press LLC, VIZ Inc., Hitotsubashi Group, Houbunsha Co. Ltd., Bilibili Comics Pte. Ltd., Seven Seas Entertainment Inc., Shueisha Inc., IDW Media Holdings Inc., DMG Entertainment, Futubasha Publishers Ltd., and Archie Comics.

Key Take-Away
Polaris Market Research
Global Manga Market Size, Share & Growth Analysis Report, 2023-2032