Manga Market Size Worth $53.27 Billion By 2032 | CAGR: 16.5%

Manga Market Size Worth $53.27 Billion By 2032 | CAGR: 16.5%

The global manga market size is expected to reach USD 53.27 billion by 2032, according to a new study by Polaris Market Research. The report “Manga Market Share, Size, Trends, Industry Analysis Report, By Content Type (Printed and Digital); By Distribution Channel; By Genre; By Gender; By Audience; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.


Increasing adoption of digital technology to fuel the consumption of manga comic content across the globe, as a continuously rising number of companies adopting AI image generators, which opens new means and solutions for generating unimaginable content and speeding up the production of manga are major key factors fueling the growth and demand of the global market. Moreover, the launch of various new titles and comic lines with extensive demand from audiences especially in Japan and China are further influencing the market growth.


For instance, in November 2022, Wataru Momose, creator of Romantic Killer’s announced its plan to launch a new comedy manga named Me and the Old Man Without Horror and Humanity in December. The new upcoming manga will be based on an elementary-aged school boy named Yuto, having a cool appearance and a surprising secret.


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The popularity and penetration of manga are higher in Japan and China as compared to other countries around the globe due to the highly developed animation sector and awareness among parents about the beneficial impacts of manga on their kids. Manga, Japanese comic novels, are encouraging imaginative individuals and young people to look for career opportunities in this field. For instance, according to our findings, there are over 625 well-known animation studios in Japan, with more than 540 in Tokyo only, which gives high market growth opportunities in the country.


Manga Market Report Highlights

  • Digital segment is expected to grow fastest during the anticipated period owing to increased consumer prevalence and demand for eBooks
  • Online segment is projected to hold a substantial market revenue share over the forecast period due to the rapid emergence of the online and eCommerce industry because of higher convenience and many other advantages
  • Action & adventure segment accounted for a significant global market share in 2022, which is accelerated by the increased popularity of several action-based titles among children
  • Male segment dominated the market with a holding of significant share in terms of revenue on account of the wide availability of male-based characters and themes like superheroes, and others
  • Children & kids segment led the industry in 2021, which is mainly driven by parent’s support regarding manga, due to its benefits on their kids like improved critical thinking skills and many more
  • North America is projected to witness the fastest growth over the anticipated period on account of increasing consumer purchasing power and a shift towards online content
  • The global market key players include Akita Publishing, Good Smile Company, Kadokawa, Houbunsha, and Seven Seas Entertainment.


Polaris Market Research has segmented the manga market report based on content type, distribution channel, genre, audience, and region:


Manga, Content Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Printed
  • Digital

Manga, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Offline
  • Online

Manga, Genre Outlook (Revenue - USD Billion, 2019 - 2032)

  • Action & Adventure
  • Sci-Fi & Fantasy
  • Sports
  • Romance & Drama
  • Others

Manga, Audience Outlook (Revenue - USD Billion, 2019 - 2032)

  • Children & Kids
  • Teenagers
  • Adults

Manga, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
    • U.S
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa