Mass Notification System Market Share, Size, Trends, Industry Analysis Report
By Component (Solutions, Services); By Deployment Mode; By Application; By Industry Vertical; By Region; Segment Forecast, 2025 - 2034
- Published Date:Sep-2025
- Pages: 113
- Format: PDF
- Report ID: PM2434
- Base Year: 2024
- Historical Data: 2020 - 2023
The global mass notification system market was valued at USD 18.29 billion in 2024 and is expected to grow at a CAGR of 19.5% during the forecast period. Key factors driving demand include rising demand for public safety and security, surging demand among energy and utility firms, and surge in the implementation of employment of IP-based notification devices.
Key Insights
- The solution segment dominated the global market in 2024. This is due to market players introducing innovative mass notification platforms, which are fueling the growth opportunities.
- The on-premise segment is expected to witness growth during the forecast period. This is due to the on-premise mass notification systems that offer full control of data, priorities, resources, and security.
- North America accounted for the largest global market in 2024. This is due to the rise in awareness of mass notification systems, which have witnessed huge adoption in the government and defense sectors.
- Asia Pacific is expected to witness rapid growth in the global market during the forecast period. This is due to the dynamic environmental conditions, which have primarily boosted the growth of the market.
Industry Dynamics
- Rise in public safety threats requires rapid and widespread alerts, which mass notification systems enable to provide essential information for protection.
- The need to ensure operational safety, quickly alert staff and the public during emergencies such as outages and pipeline leaks in energy firms has boosted the adoption of mass notification systems.
- Network traffic during a crisis is expected to delay crucial alerts, and false alarms also ruin public trust in the entire notification system.
- Integration with AI and smart sensors allows hyper-targeted and automated alerts based on real-time data from a specific threat location.
Market Statistics
- 2024 Market Size: USD 18.29 billion
- 2034 Projected Market Size: USD 108.22 billion
- CAGR (2025-2034): 19.5%
- North America: Largest market in 2024
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AI Impact on Mass Notification System Market
- AI avoids base panic, and further helps to ensure that the right message goes to the right audience, because it will evaluate that data to send alerts only to those included.
- AI is expected to detect patterns to identify potential threats, and will provide advanced warning of a threat before it fully develops.
- AI automate the entire alerting process from threat identification to message delivery, reducing critical response time during emergencies.
- It assesses the most effective communication platforms (text/email/siren) for situations and demographics, which is expected to boost engagement for the message.
It is a platform for communication that organizations use to send alerts and information to a large number of people through multiple channels such as email, SMS, and public address systems. The growing demand for public safety and security has primarily driven the growth of the global industry. Governments across the globe are routinely using the method to keep residents informed about the public urgencies. For instance, weather-triggered notifications are used by local governments to provide information to the general public. Moreover, in July 2021, Everbridge, Inc., the provider of critical event management (CEM), established its “Public Warning Cell Broadcast technology” across all its major network providers in the UK. This is the key technology component of the nationwide emergency alerting system by the UK Government. Such deployments in the public sector fuel growth of the global industry.
This notification method allows instantaneously broadcast real-time information and alerts about potential threats or emergency situations to huge numbers of individuals. Hence, the need for real-time alerts and instructions during critical events including pandemics, natural or man-made disasters, and terrorist attacks, fuels the growth of the global industry.
During the Covid-19 pandemic, the global business ecosystem was disrupted. However, this has led to rapid digitization, and all core corporate functions in business ecosystems are being conducted virtually with the help of innovative technologies. In addition, a rising number of facilities are moving toward methods to help send communications that reach the stakeholders with the updates.
Moreover, the safety plans of facilities during COVID-19 are fueling demand for mass notification systems that share reminders on maintaining social distance, washing hands, wearing a mask, and other preventative measures. This has helped organizations to lower the chance of transmission.
Industry Dynamics
Growth Drivers
The growth of the industry is mainly driven by ongoing demand for public safety and security, the surge in the implementation of employment of IP-based notification devices, and the huge demand for the industry in the healthcare and life sciences industry. In addition, the COVID-19 has further boosted the growth of the global industry as the rising number of facilities are turning towards mass notifications to help screen people before they enter a facility and identify potential outbreaks.
Also, during the pandemic, governments introduced innovative techniques and methods. For instance, in June 2021, the Massachusetts state government partnered with Google and Apple to develop MassNotify, a smartphone service to provide an additional layer of awareness and safety for Massachusetts residents about the COVID-19.
Furthermore, local, regional, and national utilities associated with power, gas, and water help to keep the economy alive on both the micro and macro-scale. Hence, the permanent or temporary loss of any of such facilities can result in a significant disruption to the nation's critical infrastructure.
Hence, the ongoing demand to manage the mass communications in for energy and utility industry during emergencies has created lucrative growth opportunities for the market. On the other hand, the proliferation of cloud-based methods for better scalability is opportunistic for the growth of the industry.
Report Segmentation
The global market is primarily segmented on the basis of component, application, deployment mode, industry verticals, and region.
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By Component |
By Application |
By Deployment Mode |
By Industry Vertical |
By Region |
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Component Analysis
The solution segment is dominated the global market in 2024. This segment comprises mass notification software and platforms that sends one-way messages to inform the public and employees of an emergency. The market players are introducing innovative mass notification platforms, fueling the growth of the solutions segment.
For instance, in February 2021, Wahsega launched Carina, the next-generation mass notification system market platform. This mass notification and safety IoT platform integrate device management to reduce the workload on IT professionals. On the other hand, the services segment is expected to witness the highest growth rate during the forecast period.
Deployment Mode Analysis
The on-premise segment is expected to witness growth during the forecast period as the on-premise mass notification systems offer full control of data, priorities, resources, and security. However, the cloud segment is expected to witness the highest CAGR during the forecast period due to the fact that the cloud-based method offers facilities with the advantages such as low cost, no need to install and maintain a system, normally higher capacity, no need for communication infrastructure, and high security dependent on a SaaS vendor.
In addition, the market players are actively introducing cloud-based mass notification software, creating lucrative growth opportunities for the segment growth. For instance, in February 2021, OnSolve, one of the leading market players, launched a cloud-based, easy-to-use critical event management and mass notification system market platform.
Applications Analysis
The public alert and warning segment is expected to witness the highest CAGR during the forecast period. This is attributed to the increasing adoption of the industry by public organizations such as fire departments, police departments, and other municipal departments to enable public alerts and warnings.
For instance, the Integrated Public Alert & Warning System (IPAWS) is a national system of the U.S. Department of Homeland Security for local alerting that offers authenticated emergency as well as life-saving notifications or information to the public with the help of mobile phones by utilizing Wireless Emergency Alerts.
Regional Analysis
North America Mass Notification System Market Assessment
North America accounted for the largest global market in 2024 share due to increased awareness of the mass notification system market in this region, owing to the past 9/11 terrorist attack. In addition, the huge adoption of mass notification systems in government and defense sectors in this region boosts the growth of the market. Moreover, strict government regulations for robust emergency protocols in enterprises and public buildings boost the market demand. Major technology providers and early adoption of AI-driven solutions with integration further contribute to the market demand in this region.
For instance, in March 2022, AMERICAN SYSTEMS was awarded the contract by the United States Senate, Office of the Sergeant at Arms, to provide its leading sustainment configuration as well as integration services in support of the Joint Emergency Mass Notification System (JEMNS).
Asia Pacific Mass Notification System Market Insights
Asia Pacific is anticipated to witness the highest growth in the global market during the forecast period. Dynamic environmental conditions in this region have primarily boosted the growth of the market. In addition, increasing threats and natural disasters, along with the rising awareness about emergency communication solutions, have driven the growth of the market. The growth of this market is further boosted by the rise in investments and rapid urbanization in smart city infrastructure, as well as the expansion of the industries. Furthermore, Regulatory mandates for public safety and the rise in adoption of cloud-based solutions by SMEs are also contributing to the market demand in the Asia Pacific..
Competitive Insights
Mass notification system market is highly competitive, with competing vendor approach focused on technology acquisition/differentiation and strategic investment to offer integrated platforms. Competitive intelligence and strategy have revealed that companies are implementing market expansion strategies with an emerging focus on the Asia Pacific market due to rapid urbanization and untapped demand/opportunity. Revenue growth is further fueled by the increased adoption of low-cost, Cloud-based solutions for the requirements of small, medium, and micro-sized businesses. Disruptions and trends in the sector include the integration of AI and IoT for selective alerts, thereby presenting significant opportunities for expansion. Experts expect that market leaders' ability to address anticipated supply chain disruptions and impacts of geopolitical and economic disruption will be essential to sustaining revenue growth, analysis, and competitive advantages in emerging and evolving industry ecosystems.
Some of the major players operating the market include Alertus, ATI Systems, Blackberry, Blackboard, Eaton, Everbridge, Google, Honeywell, IBM, Johnson Controls, Konexus, Mircom, Motorola Solutions, Omnilert, and Siemens.
Industry Developments
July 2025: VINCENNES, Ind., implemented a new 911 Cellular Mass Notification System for its campus safety. The system delivers real-time emergency alerts to students, faculty, staff, and visitors, ensuring rapid, reliable communication in critical moments.
June 2024: Everbridge, Inc. Mass Notification was selected by Toronto Zoo to safeguard its over 1,000 permanent, part-time, seasonal, and volunteer staff.
Mass Notification System Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 18.29 Billion |
| Market size value in 2025 | USD 21.78 Billion |
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Revenue forecast in 2034 |
USD 108.22 Billion |
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CAGR |
19.5% from 2025 - 2034 |
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Base year |
2024 |
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Historical data |
2020 - 2023 |
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Forecast period |
2025 - 2034 |
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Quantitative units |
Revenue in USD Billion and CAGR from 2025 to 2034 |
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Segments covered |
By Component, By Application, By Deployment Mode, By Industry Verticals, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key companies |
Alertus, ATI Systems, Blackberry, Blackboard, Eaton, Everbridge, Google, Honeywell, IBM, Johnson Controls, Konexus, Mircom, Motorola Solutions, Omnilert, and Siemens |
FAQ's
• The global market size was valued at USD 18.29 billion in 2024 and is projected to grow to USD 108.22 billion by 2034.
• The global market is projected to register a CAGR of 19.5% during the forecast period.
• North America dominated the global market share in 2024.
• A few market players are Alertus, ATI Systems, Blackberry, Blackboard, Eaton, Everbridge, Google, Honeywell, IBM, Johnson Controls, Konexus, Mircom, Motorola Solutions, Omnilert, and Siemens.
• The solution segment dominated the global market in 2024.
• The on-premise segment is expected to witness growth during the forecast period.
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