The global treehouse glamping market was valued at USD 186.40 million in 2020 and is expected to grow at a CAGR of 8.8% during the forecast period. The foremost factors, such as constant upsurge in the business operations of hotels in the hospitality sector, coupled with the rising preferences for innovative experiences among the population over the traditional vacations, are likely to drive the treehouse glamping market growth. In addition, the growing impact of social media, especially among millennials, may create lucrative growth for the treehouse glamping market around the world.
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Treehouse glamping is the term defined as the type of architecture constructed around the trees and their branches where individuals can stay around nature. The contemporary construction units accept treehouse glamping establishment in various locations across the globe. It is one of the topmost outdoor activities for the, in which, people can immerse in nature while enjoying the luxurious, unique as well as comfort offered by the treehouse glamping. This may boost the growing trend of treehouse glamping worldwide in the foreseen future.
The treehouse glamping market has shown healthy growth at a significant pace supported by the increasing influence of social media platforms across the globe. The intensifying adoption of social media among the population spots a positive impact on the global treefort glamping market. For instance, according to ourworldindiadata.org, in 2019, all around the world, Facebook is the largest social media platform with approximately 2.4 billion users. Similarly, WhatsApp and YouTube are other two platforms with around one billion users individually.
There were nearly 7.7 billion people in 2019 globally, with a minimum of 3.5 billion individuals are participants in social media. Thus, one out of three people uses social media platforms with above two-thirds of all internet operators. Hence, consumers tend to pick social networking sites for getting research tips that help them know more about identifying personal experiences of people and make well-versed about their choices regarding traveling. As a result, the demand is highly affected by the penetration of social media platforms which fuels the global market growth in the near future.
The market is primarily segmented on the basis of age group, booking mode, and region.
By Age Group
By Booking Mode
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Among the age group segment, the 18-32 age segment is accountable for the largest shares in the treefort glamping market in 2021 and is likely to hold its supremacy in the foreseen years. It is owing to the fact that millennials in the overall world are more inclined towards tourism and travel activities. In addition, rising disposable income majorly in this age group is further boosting the segment progression.
Furthermore, the intensifying trend of solo traveling among both female and male population is a major driving factor that accelerates the adoption of the treefort glamping market. On the flip side, the 33-50 age group segment is anticipated to create a high treefort glamping market share in terms of profits over the estimated period. This segment consists of both Gen X and Gen Y, which contributes to the treefort glamping market growth because of self-dependency and higher spending power.
Moreover, the intensifying circulation of family visits touring for enhancing learning skills among children with the help of natural sources also reflects treehouse glamping industry growth in the future. The services offered by the treehouse glamping, such as private bathrooms, kitchen, pools, Wi-Fi, and other recreational activities such as adventure sports, spa and therapies, and yoga, facilitate the opportunity of glamping. Therefore, services present by the treehouse glamping and people looking for exploring nature with luxurious comfort may fuel the segment growth in the near future.
Based on the booking mode segment, the offline booking mode segment is predicted to account for the largest market share in the global treehouse glamping industry over the foreseen period. This is because consumers have a concern about sharing their credit cards or other personal details online. This mode of booking avoids the chances of misunderstandings due to the physical presence of end-users. Travel agencies also help offline booking by assuring maximum customer satisfaction and may drive segment growth worldwide.
On the contrary, the online mode of booking segment further recorded for the significant treehouse glamping industry share in 2020, and hence, perceives substantial progress over the foreseen period. The penetration of various booking sites offers overall details of the treehouse glamping on their online platform, which helps consumers for selecting as per their preferences.
They also provide pictures of the treehouse glamping and the price of the temporary stay, which, in turn, fuels the segment growth. Furthermore, it is the most convenient method for checking the accessibility of treehouse glamping and makes consumers free from worry regarding the availability of un-booked room spaces. Therefore, these characteristics of online booking mode facilitate the escalating demand of segments in the global market.
Geographically, Europe is recorded with the highest shares in the international market. An increasing number of traveling networks with the proper availability of high-speed internet even in most remote location spots with the most accessible region for tourists reflects the market development. Rising prerequisites for discovering exotic and exciting locations among the major European countries such as Spain, France, and Italy contribute to the market growth in the near future.
Moreover, Asia Pacific is expected to witness the highest CAGR in the international market from 2021 to 2028. The demand for treehouse glamping in the region is leading by the rising outflow of income on traveling from developed or developing nations such as Japan, China, India, South Korea, South Korea, and others. An Outbreak of COVID 19 had slowed the market growth due to decrease in the number of tourism & travel activities.
But several existing market players are developing their policies of maintaining standards of cleanliness and hygiene, less reliance on worldwide travelers, promotion on various social media platforms, as well as providing a self-check-in system. These emerging guidelines by vendors in the market attract a large group of the population across the region, which, in turn, fuels the market growth in the forecasting scenario.
Some of the Major Players operating the global market include Bangkok Tree House, Costa Rica Tree House, Keemala, Lala Mukha, Moulin de la Jarousse, Orion B&B, Pai Treehouse Resort, Rabeang Pasak Treehouse Resort, Tree House Hideaway, and Treehouse-Villas Thailand.
Market size value in 2020
USD 186.40 million
Revenue forecast in 2028
USD 327.43 million
8.8% from 2021 - 2028
2016 - 2019
2021 - 2028
Revenue in USD million and CAGR from 2021 to 2028
By Age Group, By Booking Mode, By Region
North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Bangkok Tree House, Costa Rica Tree House, Keemala, Lala Mukha, Moulin de la Jarousse, Orion B&B, Pai Treehouse Resort, Rabeang Pasak Treehouse Resort, Tree House Hideaway, and Treehouse-Villas Thailand