AI in Media and Entertainment Market $157.04 Bn By 2032,CAGR 26.1%

AI in Media and Entertainment Market Size Worth $ 157.04 Billion By 2032 | CAGR: 26.1%

The global Ai in media and entertainment market size is expected to reach USD 157.04 billion by 2032, according to a new study by Polaris Market Research. The report “AI in media and entertainment Market Share, Size, Trends, Industry Analysis Report, By Solution (Hardware/Equipment, Services), By Application (Gaming, Personalization, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Others), By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is being propelled forward by the growing popularity of virtual creation within the media and entertainment industry. This surge in popularity is attributed to the capability of virtual creation to generate high-definition graphics and real-time virtual worlds. Content creators in the media and entertainment sector are increasingly leveraging virtual creation technologies to enhance the quality of graphics and create immersive virtual environments in real-time. This trend aligns with the evolving preferences of audiences who seek more visually engaging and interactive content, contributing to the overall advancement and growth of the market.

Media companies are harnessing the advantages of artificial intelligence (AI) to streamline content management across different phases of the content processes. This includes employing smart content analysis and categorization, image tagging, personalization, predictions, text intelligence and analysis, & voice-controlled platforms. AI technology providers collaborate with broadcast companies to integrate AI into programming schedules for optimization.

For instance, the BBC has initiated several initiatives to apply AI and machine learning (ML) to enhance and automate content management. These initiatives have been implemented in live broadcasts and further explored in subsequent segments. The primary focus of these projects is on workflow enhancements, with the goal of achieving time and cost savings in content creation and distribution.

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The increasing adoption of AI-based production infrastructure in the movie studios & TV shows is expected to drive the demand for several hardware components such as motion capture workstations, virtual cameras, simulation cameras, & hardware in the foreseeable future. Furthermore, the growing preference for realistic virtual elements & 3 dimensional designs in movies and video games is likely to contribute to the increased demand for computer graphics cards.

Artificial Intelligence finds application in the industry, particularly in trading, marketing, design, advertisements, & film promotion. SmartAI frameworks are adept at generating comprehensive marketing & advertising solutions. Leveraging AI, predictive analytics accelerates marketing procedures. AI-driven marketing software assists in crafting promotional strategies, meeting audience objectives, & delivering customer solutions. For instance, 'Alibaba Luban' known for its remarkable speed, producing visual designs a faster than the humans. This translates to the creation of 8,000 banners in just one second.

AI in Media and Entertainment Market Report Highlights

  • Services segment held the largest share, primarily due to lack of trained professionals, and qualified agencies
  • Sales & marketing segment garnered the largest share, on account rise in marketing activities, design & promotion.
  • North America dominated the market, due to rise in AI based projects and concerned R&D activities.
  • The key market players include AISportsWatch, Amazon Web Services, AutomaticTV, EMG, EVS Broadcast Equipment, Gravity Media, GrayMeta, Hudl, LMG, &

Polaris Market Research has segmented the AI in media and entertainment market report based on solution, application, and region:

AI in media and entertainment, Solution Outlook (Revenue - USD Billion, 2019 - 2032)

  • Hardware/Equipment
  • Services

AI in media and entertainment, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Gaming
  • Fake Story Detection
  • Plagiarism Detection
  • Personalization
  • Production Planning and Management
  • Sales and Marketing
  • Talent Identification
  • Content Capture
  • Sports Automatic Productions
    • Video Production
    • Broadcasting & Live Streaming
    • Analytics

AI in media and entertainment, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

AI in Media and Entertainment Market Report Scope

Report Attributes


Market size value in 2024

USD 24.56 billion

Revenue forecast in 2032

USD 157.04 billion


26.1% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Solution, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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