AI in Media and Entertainment Market Growth | Forecast - 2032
AI in Media and Entertainment Market Size, Research, 2024-2032

AI in media and entertainment Market Share, Size, Trends, Industry Analysis Report, By Solution (Hardware/Equipment, Services), By Application (Gaming, Personalization, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Others), By Region, And Segment Forecasts, 2024 - 2032

  • Published Date:Jan-2024
  • Pages: 115
  • Format: PDF
  • Report ID: PM4209
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global AI in media and entertainment market was valued at USD 19.52 billion in 2023 and is expected to grow at a CAGR of 26.1% during the forecast period.

The market research report offers an in-depth analysis of the industry to support informed decision-making. It offers a meticulous breakdown of various market niches and keeps readers updated on the latest industry developments. Along with tracking the AI in media and entertainment market on the basis of SWOT and Porter’s Five Forces models, the research report includes graphs, tables, charts, and other pictorial representations to help readers understand the key insights and important data easily. 

Artificial intelligence is making significant contributions across various aspects of the media & entertainment sector, including game play, fake story recognition, plagiarized detection, production planning and management, personalization, sales, & talent discovery. This widespread integration of AI is a key driver in the growth of the global market. The market is further fueled by the increasing popularity of the virtual creation within the industry. The ability of AI to facilitate the creation of high-definition graphics and real-time virtual worlds stands out as a pivotal factor propelling the growth of this dynamic market.

AI in Media and Entertainment Market Size

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The media & entertainment industry is undergoing significant transformation due to the swift adoption of connected devices, heightened customer expectations, and intense competition from internet video streaming providers and social media platforms. The incorporation of AI elevates analytics by employing machine learning algorithms and natural language processing to extract insights from extensive amounts of data, a substantial portion of which is unstructured, exceeding 80 percent. This integration enables companies to harness key elements such as dialog capabilities, visual recognition, sentiment analysis, personality insights, and tone analysis, fostering a strategic advantage in the competitive landscape.

media and entertainment

Industry Dynamics

Growth Drivers

Enhanced User Experience

Companies leverage artificial intelligence to enhance user experiences by providing personalized content tailored to individual preferences. This is particularly evident when users browse video platforms, where AI algorithms ensure robustness for individuals with varying Internet speeds and bandwidths. As an example, the renowned platform Netflix has integrated AI technology with the goal of delivering a superior and personalized experience to its subscribers. The AI-driven system autonomously executes multiple machine learning pipelines to offer tailored recommendations for shows, movies, and programs.

Positive influences on industry growth are anticipated through supportive government initiatives. AI systems play a crucial role in recognizing objects and behaviors within sporting events. Utilizing drone footage, these systems enhance broadcasts by incorporating compelling content and in-depth sports analysis. In the context of a football match, AI-based live footage has the capability to capture the action & responses of both players and fans after each score. The visual elements integrated into the live broadcast aim to construct a captivating narrative for the audience.

Report Segmentation

The market is primarily segmented based solution, application, and region.

By Solution

By Application

By Region

  • Hardware/Equipment
  • Services
  • Gaming
  • Fake Story Detection
  • Plagiarism Detection
  • Personalization
  • Production Planning and Management
  • Sales and Marketing
  • Talent Identification
  • Content Capture
  • Sports Automatic Productions
    • Video Production
    • Broadcasting & Live Streaming
    • Analytics
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Solution Analysis

Services segment accounted for the largest market share in 2023

Services segment accounted for the largest share. This growth is attributed to the increasing applications of computer-generated graphics and visual effects in commercial advertisements and movies. Additionally, ongoing technological advancements in AI-based technologies contribute to the development of compelling content through the integration of advanced visual effect structures.

Hardware segment will grow rapidly. As the AI ecosystem continues to expand and targeted problems become more intricate, there is a parallel introduction of AI-specific hardware components aimed at addressing complex issues across diverse applications. The growing adoption of AI-based production in movie studios and TV shows is poised to drive the demand for various hardware components, including motion capture work stations, camera systems, simulation cameras, and other production hardware in the coming years.

By Application Analysis

Sales & Marketing segment held the significant market share in 2023

Sales & marketing segment held the significant market share. AI finds extensive use in trading and marketing activities, encompassing design, advertising, and promotions. Intelligent AI frameworks can generate creative solutions for marketing and advertising initiatives. In recent years, there has been notable growth in the personalization segment. Prominent platforms in the music and video streaming domains, such as Spotify and Netflix, have achieved success by offering diverse user preferences and catering to the varied tastes of audiences worldwide.

Artificial intelligence is increasingly making strides in automated sports productions, enhancing precision and efficiency in live streaming, broadcasting, & analytical services. The adoption of advanced automatic production technology allows for the quicker creation of footage. Additionally, a substantial portion of the revenue share is attributed to the gaming segment. In the gaming industry, AI plays a crucial role in controlling non-player characters (NPCs). By analyzing players' actions, AI can predict their next movements, & AI models assess changes in a gamer's behavior in the specific scenarios.

Video production segment is expected to gain substantial growth rate. This growth is primarily attributed to AI providing a platform for automating various tasks, including script break-down, story boarding, shot lists generation, scheduling, & budget management. AI-based software is also adept at automatically grouping and synchronizing recorded clips. As AI continues to advance, it holds the potential to autonomously create content.

Moreover, artificial intelligence plays a crucial role in providing pre-production assistance, expediting the video creation process. AI in media and entertainment market has the capability to generate insights from extensive datasets collected across various platforms, understanding the interests and preferences of the intended audience for the content. For instance, Netflix utilizes artificial intelligence to create video content based on precise, personalized recommendations and observations of user behavior, considering factors such as browsing history, interests, and actions like pausing or rewinding videos.

media and entertainment Seg

Regional Insights

North America region dominated the global market in 2023

North America region dominated the global market. The region's market growth is fueled by noteworthy investments from companies in research and development, particularly in the creation of AI-based virtual production software solutions. A significant trend observed in the region is the utilization of AI for voice and speech recognition. For instance, Sonos collaborated with the Globalme Localization, to acquire a collection of dialects and accents. Sonos Inc. gathered voice data from three nations to enhance its wireless speakers' integration with intelligent home assistants. This collaborative effort allowed the organization to refine its voice recognition engines, resulting in an improved overall voice experience.

media and entertainment Reg

Key Market Players & Competitive Insights

The market is characterized by intense competition, with a limited number of major global firms dominating a substantial share. Key players within this competitive landscape prioritize strategies such as new product developments and forming strategic alliances as avenues for achieving higher profitability and enhancing client interactions. Additionally, forging alliances with other companies or stakeholders in the industry enables key players to access complementary resources, share expertise, and create synergies that contribute to improved overall performance.

Some of the major players operating in the global market include:

  • AISportsWatch GmbH
  • Amazon Web Services, Inc.
  • AutomaticTV
  • EMG
  • EVS Broadcast Equipment S.A.
  • Gearhouse South Africa PTY Limited
  • Gravity Media
  • GrayMeta
  • Hudl
  • International Business Machines Corporation
  • LMG, LLC
  • Matchroom Sport Ltd
  • Pixellot
  • PlaySight Interactive LTD
  • Production Resource Group, L.L.C.
  • Spiideo
  • Sportway AB
  • Synthesia Ltd
  • TAIT
  • Valossa Labs Ltd.
  • Veritone, Inc.

Recent Developments

  • In February 2023, & Stability AI, have joined forces to empower their users to generate animated avatar videos. Users can create these videos using text descriptions and subsequently download and share them on social media platforms or through video editing software.
  • In March 2023, Metagame Industries & Mysten Labs have announced a partnership agreement, resulting in the collaborative launch of a new online action video game called the Abyss World. This game incorporates role-playing elements to enhance the gaming experience.

AI in Media and Entertainment Market Report Scope

Report Attributes


Market size value in 2024

USD 24.56 billion

Revenue forecast in 2032

USD 157.04 billion


26.1% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Solution, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.

Explore the market dynamics of the 2024 AI in Media and Entertainment Market share, size, and revenue growth rate, meticulously examined in the insightful reports crafted by Polaris Market Rersearch Industry Reports. The analysis of AI in Media and Entertainment Market extends to a comprehensive market forecast up to 2032, coupled with a retrospective examination. Avail yourself of a complimentary PDF download to sample this in-depth industry analysis.

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AISportsWatch, Amazon Web Services, AutomaticTV are the key companies in AI in Media and Entertainment Market.

The global AI in media and entertainment is expected to grow at a CAGR of 26.1% during the forecast period.

Solution, application, and region are the key segments covered.

Enhanced User Experience are the key driving factors in AI in Media and Entertainment Market.

The global Ai in media and entertainment market size is expected to reach USD 157.04 billion by 2032.