Action Figures Market Size Worth $18.40 Billion By 2032 | CAGR: 8.3%

The global action figures market size is expected to reach USD 18.40 billion by 2032, according to a new study by Polaris Market Research. The report “Action Figures Market Share, Size, Trends, Industry Analysis Report, By Type (Superheroes, Anime Characters, Movie Characters, and Others); By Distribution Channel; By End-Use; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Expansion of the middle-class family and the rising target population globally are the two variables anticipated to propel market expansion. Globally, there are more children under the age of 15 than ever before, which is likely to increase the demand for toys. For instance, the overall number of children under the age of 15 has climbed fast, from 0.87 billion in 1950 to almost 2 billion in 2021, according to the United Nations Population Division (2022). Also, as per the World Bank, 25% of the population is 0-14 years of age. Thus, the demand for action toys is expected to increase as a result of this.

In addition, the market for action figure products is being greatly boosted by the expanding popularity of several cartoon shows and action movies and manufacturers are assisting the market. For instance, in July 2022, Green Gold Licensing & Merchandising India granted Funskool the license to introduce Chhota Bheem. These action figures in India have once again shown that the country is on the path to becoming "Atma Nirbhar" in the production of high-quality toys.

Funskool has been setting the standard for the proactive and deliberate promotion of the Make-In-India initiative, & the purchase of Chhota Bheem has been a positive step. Therefore, the rising 0-14 age year population as well as the growing demand for action figures products based on the cartoon shows is rising the growth of the market.

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Additionally, the agreements among the key players for the development of products are the major factor bolstering the growth of the market over the forecast period. For instance, in July 2022, Mattel and SpaceX have a contract to produce and sell toys & memorabilia. The product will be available in 2023 as die-cast automobiles from Mattel's Matchbox range to sell through its D2C channels.

Action Figures Market Report Highlights

• The Anime Characters segment is anticipated to grow rapidly over the forecast period. Demand for animated characters is being driven by the rising popularity of comic books in both developed and developing countries.
• The 9 to 15 years children segment accounted for a major revenue share owing to the increased demand for superhero toys. This age group of kids tends to spend more money on toys and has a strong attachment to nostalgia-inducing cartoons, superheroes, and collectors.
• Asia-Pacific is expected to grow at a high CAGR over the projected period. Large consumer base and expanding consumer disposable income present market participants with profitable opportunities.
• The global players include Bandai Namco Holdings, Diamond Select Toys, Good Smile Company, Hasbro Inc., Mattel Incorporation, McFarlane Toys Corp., National Entertainment Collectibles Association, Square Enix Holdings, Spin Master Corporation, and LEGO Group.

Polaris Market Research has segmented the Action Figures market report based on type, end-use, distribution channel, and region:

Action Figures, Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Superheroes
• Anime Characters
• Movie Characters
• Others

Action Figures, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)

• Up to 8 Years
• 9 - 15 Years
• 15 Years & Above

Action Figures, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Offline
• Online

Action Figures, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa