Athleisure Market Size Worth $773.82 Billion By 2032 | CAGR: 9.0%

The global Athleisure market size is expected to reach USD 773.82 billion by 2032, according to a new study by Polaris Market Research. The report “Athleisure Market Share, Size, Trends, Industry Analysis Report, By Type (Mass and Premium); By Product; By End-Use; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The athleisure market is experiencing increasing demand globally, driven by the growth of e-commerce trading activities. The availability of better-quality raw materials and the focus on research and development to discover materials aligned with consumer preferences contribute to the market's growth. Furthermore, leading players in the industry are integrating technology into manufacturing processes and prioritizing the development of lightweight materials and fabrics, further fueling the expansion of the athleisure market in the coming years.

However, the COVID-19 pandemic has caused a significant disruption in global industries, including athleisure. Government-imposed social distancing policies and lockdown measures led to the closure of retailers, brands, and manufacturing units, resulting in supply chain disruptions and the unavailability of raw materials. Moreover, the decline in outdoor sporting and gym activities due to restrictions also impacted market growth.

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Due to the pandemic's impact, major apparel exporters such as India and China faced challenges contributing to operational activities with other regions. As industries gradually reopened, athleisure wear manufacturers have been actively working to overcome the effects of the pandemic. The demand for athleisure clothing is expected to grow as health concerns remain prominent during this period. Consequently, long-term market demand will be influenced by restructuring marketing policies and strategic developments by competitors, contributing to the continued growth of athleisure market trends throughout the forecast period.

Athleisure Market Report Highlights

• The shirts segment dominated global sales in 2022, driven by the rising acceptance of shirts in the workplace and the growing working population. Investments in R&D for comfortable and lightweight materials are expected to fuel segment growth.
• The online distribution channel is expected to dominate the fashion industry as consumers shift towards digital platforms, driven by modernization, changing purchasing habits, and the influence of celebrities and social media.
• North America emerged as the largest contributor to global athleisure revenue in 2022, driven by the expansion of the apparel and textile industry. The region, particularly the United States, invests significantly in R&D for sustainable textiles, solidifying its dominance in the athleisure market.
• The global key market players include Hanes Brands, Inc., Lululemon Athletica, Adidas AG, Wear Pact, LLC, Under Armour, Inc., Vuori, Patagonia, Inc., PANGAIA, Eileen Fisher, and Outerknown.

Polaris Market Research has segmented the Athleisure market report based on type, product, end-use, distribution channel, and region:

Athleisure, Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Mass
• Premium

Athleisure, Product Outlook (Revenue - USD Billion, 2019 - 2032)

• Yoga Apparels
  • Tops
  • Pants
  • Shorts
  • Unitards
  • Capris
  • Others
• Shirts
• Leggings
• Shorts
• Others

Athleisure, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)

• Men
• Women
• Children

Athleisure, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

• Online
• Offline

Athleisure, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa

Athleisure Market Report Scope