In App Advertising Market Size Worth $ 523.72 Billion By 2032 | CAGR: 13.40%

In App Advertising Market Size Worth $ 523.72 Billion By 2032 | CAGR: 13.40%

The global in app advertising market size is expected to reach USD 523.72 billion by 2032, according to a new study by Polaris Market Research. The report “In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing adoption of smartphones and rising user preference for mobile apps for gaming, online shopping, and other activities are creating enormous growth opportunities for the global industry. Advertisers can leverage these trends to reach a vast and engaged audience, resulting in better returns on investment and increased profitability.

Additionally, the rise of e-commerce and mobile payments has created new opportunities for advertisers to reach consumers through mobile apps. Many consumers use mobile apps for online shopping, and advertisers can leverage this trend to promote their products and services. According to our insights, nearly, 90 per cent of the smartphone users use their useful time on several installed apps.

Implementing in-app advertisements allows marketers to gain valuable insights into changing consumer preferences and behavior. In-app advertising platforms offer advanced analytics and targeting capabilities that enable marketers to study several attributes related to usage patterns, age, interests, and location. This information helps them to target their ads more effectively, resulting in higher engagement and better returns on investment.

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AI and ML algorithms can analyze large volumes of data about consumer behavior and preferences to identify patterns and trends. This information can be used to develop targeted advertising campaigns that are more likely to resonate with consumers and drive engagement.

In addition, AI-powered chatbots and virtual assistants can provide personalized recommendations and support to users, enhancing their overall experience with the app and increasing the likelihood of conversions. Moreover, ML algorithms can be used to optimize advertising campaigns in real-time, adjusting the targeting and messaging to improve performance and achieve better results.

Companies in the market are focusing on introducing new features to stay ahead in the market. For instance, in April 2023, Meta in association with the TikTok launched new initiatives to attract and retain top creators on their platforms. Both companies recognize the importance of content creators in driving user engagement and building their respective platforms. Meta has launched a new program called "Meta Creators" that aims to support and reward content creators on its platform.

Similarly in May, 2023, Snap Inc introduced new advertising opportunities for marketers, including Spotlight ads and Promoted Links in My AI Chats. Spotlight has over 125 million monthly active users and offers advertisers the opportunity to reach a highly engaged audience. Promoted Links in My AI Chats allow advertisers to promote clickable links within user chats with Snapchat's AI-powered personal assistant, called "My Snap." The links can direct users to specific products or services, offering a new way for marketers to drive traffic and conversions.

In-App Advertising Market Report Highlights

  • Interstitial ads segment is accounted for largest share due to array of benefits it offers such as affordability, easy implementation, and wider application
  • iOS segment registered significant growth rate, due to rising adoption of iOS enabled devices, particularly in the emerging nations
  • Gaming segment garnered the largest share, due to more engaging experience among the young individuals
  • North America held the largest share in 2022, due to the presence key companies and better ROI.
  • The global market players are Google AdMob, BYYD, Flurry, TUNE, Inc., Amobee, InMobi, Glispa, AppLovin, Chartboost, Smaato, and Leadbolt

Polaris Market Research has segmented the In-App Advertising market report based on type, platform, application, and region:

In-App Advertising, Type Outlook (Revenue - USD Billion, 2019-2032)

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

In-App Advertising, Platform Outlook (Revenue - USD Billion, 2019-2032)

  • Android
  • iOS
  • Others

In-App Advertising, By Application Outlook (Revenue - USD Billion, 2019-2032)

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

 In-App Advertising, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

In App Advertising Market Report Scope

Report Attributes


Market size value in 2024

USD 192.05 billion

Revenue forecast in 2032

USD 523.72 billion


13.40% from 2024 – 2032

Base year


Historical data

2019– 2022

Forecast period

2024– 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2030

Segments covered

By Type, By Application, By Platform, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

ironSource, Google AdMob, BYYD, Flurry, TUNE, Inc., Amobee, InMobi, Glispa, AppLovin, Chartboost, Smaato, and Leadbolt.

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