Marketing Attribution Software Market set to expand $15,318.89 Million by 2032 & 15.80% CAGR

Marketing Attribution Software Market Size Worth $15,318.89 Million By 2032 | CAGR: 15.80%

The global marketing attribution software market size is expected to reach USD 15,318.89 million by 2032, according to a new study by Polaris Market Research. The report “Marketing Attribution Software Market Share, Size, Trends, Industry Analysis Report, By Component (Services and Solution); By Attribution Type; By Deployment Type; By industry Vertical; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing advancements in mobile devices and the emergence of various social platforms resulted in significant changes in consumer purchasing behavior and marketing and greater proliferation among businesses investing in innovated software being introduced by the key players to cater to the growing trend of individual marketing as to enhance the consumer experience, are among the prominent factors fostering the global market growth at a significant pace.

  • For instance, in August 2023, Marine Software, announced the launch of its two new powerful products including Connect and Ascend, that are likely to offer performance marketers unprecedented insights and various AI-powered tools to improve their overall results across difference performance marketing channels.

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With the growing use of different types of marketing techniques by marketers all over the world to attract, keep, and engage their customers and rapid emergence of several forms of marketing technology in the recent years including analytics, search engine optimization, and content generation, the demand and adoption of advance marketing attribution software have increased drastically to better understand the marketing spend and earning potential from a particular campaign or channel.

Moreover, the exponential growth of e-commerce and online transactions worldwide has made it crucial for businesses to understand their customer entire purchasing journey, which could be done by attribution software that helps attribute conversions across online touchpoints, enhancing understanding and optimization of the path to purchase, which is likely to result in increased revenue opportunities for businesses and push the market growth forward.

Marketing Attribution Software Market Report Highlights

  • Services segment accounted for noteworthy share, on account of increased prevalence for software services that help companies meeting their specific needs
  • Multi-source segment held the substantial share, mainly attributable to their wide range of beneficial features and rising implementation of advanced technologies
  • Cloud-based segment will grow at highest growth rate, due to rising adoption of cloud-based solutions and its growing availability of these solutions worldwide
  • IT & telecom segment projected to hold largest share in the coming years, because of the exponential growth in telecom industry
  • North America dominated the global market, on account of region’s well-established and developed infrastructure and higher spending capacity
  • The key market players include Oracle Corporation, Marketing Attribution, Adobe, Google, SAP, and The Nielsen Company

Polaris Market Research has segmented the marketing attribution software market report based on component, attribution type, deployment type, industry vertical, and region:

Marketing Attribution Software, Component Outlook (Revenue - USD Million, 2019 - 2032)

  • Services
  • Solution

Marketing Attribution Software, Attribution Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Single-Source
  • Probabilistic or Algorithmic
  • Multi-Source

Marketing Attribution Software, Deployment Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Cloud
  • On-Premises

Marketing Attribution Software, Industry Vertical Outlook (Revenue - USD Million, 2019 - 2032)

  • Retail
  • Travel and Hospitality
  • Telecom and IT
  • BFSI
  • Healthcare
  • Consumer Electronics
  • Media and Entertainment
  • Others

Marketing Attribution Software, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Marketing Attribution Software Market Report Scope

Report Attributes


Market size value in 2024

USD 4744.16 million

Revenue forecast in 2032

USD 15,318.89 million


15.80% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

By Component, By Attribution Type, By Deployment Type, By Industry Vertical, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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