The global maternity innerwear market size is expected to reach USD 11.91 billion by 2029 according to a new study by Polaris Market Research. The report “Maternity Innerwear Market Share, Size, Trends, Industry Analysis Report, By Product (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Distribution Channel (Online, Offline), By Region; Segment Forecast, 2021 - 2029” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Prominent market factors such as the growing disposable income contribute to the increasing number of product variations and marketing strategies by the leading players. The rising inclination towards spending on more comfortable maternity clothing and a wide range of superior products is attributed to the innerwear industry growth.
Moreover, frequent introduction of the more convenient product range and easy accessibility of these goods on several e-commerce trading platforms are the further significant factors that foster demand across the globe. Based on the distribution channel, the offline segment held the largest revenue share in 2020, owing to it offering tangible checking of the products directly by the consumers.
In contrast, the online segment is anticipated to grow at the highest rate in the forthcoming period. It offers different products from international banks, easy exchange and return policies, free & fast delivery, significant rebates and discounts, and better convenience for the customers.
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The rising demand for innerwear is one of the major driving factors for growth. Numerous apparel brands are increasingly focusing on the stylish & fashionable innerwear product line and expanding their business operations or selling on online platforms to meet the growing demand of expectant mothers.
For instance, in February 2021, Hatch collection LLC introduced its novel clothing line at Target with around 24 pieces with design particulars that hold up the growing bumps, such as lightweight materials and elastic waistbands. The company's primary focuses are on mothers exploring stylish clothes for under USD 40. This new collection will be accessible for the customers on various online platforms and several retail stores.
Market participants include Seraphine, Triumph Holding AG, Wacoal, Fresh Venturz LLP, H & M Hennes & Mauritz AB, Clovia, MamaCouture, Hatch Collection LLC, Belabumbum, and Hotmilk Lingerie are some of the key players operating in the global market.
Various innerwear competitors are introducing innovative products for expanding their business operations across the globe. For instance, in May 2021, Primark introduced the company's latest 44-piece of clothing in its product line across England and Wales Primark stores. This novel collection comprises dresses, sleepwear, and underwear for pregnant women. This innerwear collection presents the most suitable attires to the expectant mother for offering them relaxed and comfy wear.
Polaris Market Research has segmented the maternity innerwear market report on the basis of product, distribution channel, and region:
Maternity Innerwear, Product Outlook (Revenue - USD Million, 2017 - 2029)
Maternity Innerwear, Distribution Channel Outlook (Revenue - USD Million, 2017 - 2029)
Maternity Innerwear, Regional Outlook (Revenue - USD Million, 2017 - 2029)