The global media monitoring tools market size is expected to reach USD 9.28 billion by 2030 according to a new study by Polaris Market Research. The report “Media Monitoring Tools Market Share, Size, Trends, Industry Analysis Report, By Component, By Enterprise Size, By Industry (IT & Telecom, Hospitality, BFSI, Healthcare, Retail, E-commerce, Media & Entertainment, Manufacturing, Others); By Regions; Segment Forecast, 2022 – 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The rising number of technological advancements coupled with the increasing adoption of AI (Artificial Intelligence) based monitoring tools are the primary factors that are more likely to accelerate the industry demand across the globe. Integrating AI and Machine Learning technology in monitoring tools enable analytics teams and broadcasters to automate PR and marketing tasks. Furthermore, the increasing digitization and growing adoption of social platforms are also propelling the industry demand in the global industry over the forthcoming years.
The large enterprise segment is dominating the global industry and is anticipated to lead the industry over the forecasting period based on the enterprise size. The availability of better ICT infrastructure and effective communication strategies & business channels within large enterprises is anticipated to drive the segment’s growth. Furthermore, considerable investments in advanced technologies by large enterprises are expected to boost the development of the segment.
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The increasing internet penetration across emerging nations and companies’ growing investments in digital advertising is expected to bolster the industry growth. The rising demand for digital data collected through different channels is prompting businesses to use monitoring tools to strengthen their brand mentions, which, in turn, is driving the global market growth.
Market participants such as Alphabet Inc. (Google LLC), Agility PR Solutions LLC, Amagi Corporation, BoomSonar, BurrellesLuce, Buffer, Buzzcapture B.V., Buzzlogix, Canva, Cision Ltd., Coosto BV, CyberAlert LLC, Critical Mention, Inc., Hootsuite Inc., LexisNexis, Khoros LLC, Lucidya, M-Brain, Mentionlytics, Meltwater, NUVI., Salesforce.com, Oracle Corporation, SemanticForce Inc., Ubermetrics Technologies GmbH, Snap Trends, Inc, SentiOne, Social Media Research Foundation, Sprinklr, Inc., Talkwalker, Sysomos Inc., TVEyes Inc., and YouScan are some of the key players operating in the global market. For instance, in February 2021, Mynewsdesk introduced the company’s new media monitoring tools to handle PR and communication.
Polaris Market Research has segmented the media monitoring tools market report on the basis of component, enterprise size, industry, and region:
Media Monitoring Tools, Component Outlook (Revenue – USD Billion, 2018 – 2030)
- Professional Services
- Managed Services
Media Monitoring Tools, Enterprise Size Outlook (Revenue – USD Billion, 2018 – 2030)
- Small & Medium Enterprise
- Large Enterprise
Media Monitoring Tools, Industry Outlook (Revenue – USD Billion, 2018 – 2030)
- IT & Telecom
- Media & Entertainment
Media Monitoring Tools, Regional Outlook (Revenue – USD Billion, 2018 – 2030)
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa