Metaverse in E-commerce Market Predicted $309.88 Billion By 2032, CAGR 35.4%

Metaverse in E-commerce Market Size Worth $ 309.88 Billion By 2032 | CAGR: 35.4%

The global metaverse in e-commerce market size is expected to reach USD 309.88 billion by 2032, according to a new study by Polaris Market Research. The report “Metaverse in E-commerce Market Share, Size, Trends, Industry Analysis Report, By Platform (Desktop, Mobile/Tablets, AR/VR Headset), By Technology, By Application, By Region, And Segment Forecasts, 2024- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The push for improved digital inclusion and accessibility is a key factor propelling the market. The metaverse plays a role in dismantling barriers and establishing a more inclusive online shopping environment. By providing diverse and customizable experiences within virtual spaces, businesses can appeal to a wider audience, including individuals with diverse abilities or those constrained by geographical limitations. This focus on inclusivity aligns with the broader movement to create accessible and user-friendly digital experiences, guaranteeing that the advantages of the metaverse are available to a diverse global population.

  • Worldline in December 2023, established new Metaverse Shopping Hub and extends the availability of its Metaverse white-label solution through its German joint venture PAYONE.

In September 2023, the Ministry of Industry and Information Technology (MIIT) in China unveiled an ambitious three-year Action Plan for the Industrial Innovation and Development of the Metaverse (2023-2025). This strategic initiative signifies China's proactive approach to shaping the future of the metaverse industry by focusing on key elements of innovation, development, and technological advancement. The plan is designed to establish a robust foundation for the metaverse sector, with a particular emphasis on creating "three to five industrial clusters" that will serve as pivotal hubs for driving innovation and implementing effective governance structures.

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The metaverse facilitates collective virtual experiences, fostering social interactions and collaboration. E-commerce platforms within this space can integrate social elements such as virtual shopping events, shared wish lists, and collaborative decision-making, creating a sense of community among users. This social dimension adds dynamism and interactivity to the e-commerce experience, resembling real-world social engagements.

The rise of social commerce serves as a significant catalyst for the metaverse in e-commerce. By introducing social features in virtual environments, users can share their shopping experiences, offer recommendations, and collectively make real-time purchasing decisions. The incorporation of social interactions enhances the communal aspects of online shopping, transforming it into a shared and collaborative experience. This not only heightens user engagement but also contributes to brand awareness and cultivates a sense of community among online shoppers.

Metaverse in e-commerce Market Report Highlights

  • AR/VR headsets segment held the largest share, primarily due to increase in affordability and accessibility of the devices
  • Virtual reality segment garnered largest share, due to advent of immersive and interactive technologies
  • Virtual events segment dominated the market, owing rise in penetration of smart phone devices across the globe
  • APAC will grow with substantial pace, due to presence of huge young population buying through e-commerce platforms and innovations in immersive technologies
  • The market players include Aetsoft, Alibaba Group,, Decentraland, Epic Games, Innowise Group, Microsoft, The Sandbox, and Unity Technologies, Inc.

Polaris Market Research has segmented the metaverse in e-commerce market report based on platform, technology, application, and region:

Metaverse in E-commerce, Platform Outlook (Revenue - USD Billion, 2019 - 2032)

  • Desktop
  • Mobile/ Tablets
  • AR/ VR Headset

Metaverse in E-commerce, Technology Outlook (Revenue - USD Billion, 2019 - 2032)

  • Blockchain
  • Virtual Reality (VR) & Augmented Reality (AR)
  • Edge Computing
  • Others

Metaverse in E-commerce, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Virtual Stores
  • Virtual Events

Metaverse in E-commerce, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Metaverse in E-commerce Market Report Scope

Report Attributes


Market size value in 2024

USD 27.46 billion

Revenue forecast in 2032

USD 309.88 billion


35.4% from 2024 – 2030

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Platform, By Technology, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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