The global nail care products market size is expected to reach USD 29.85 billion by 2030, according to a new study by Polaris Market Research. The report “Nail Care Products Market Share, Size, Trends, Industry Analysis Report, By Product (Nail Polish, Artificial Nail & Accessories); By End Use; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Nail care is emerging as one of the fastest-growing segments in the beauty industry. Major market players diversify their product portfolios by introducing new and innovative products to gain a prominent market share. Rising awareness regarding the various benefits of natural and organic products over chemical ones has resulted in increased product demand in recent years.
In October 2021, Marina Miracle collaborated with Tone Lise to introduce “Essential Nail Elixir” developed with ingredients including grape seed oil, buckthorn, and apricot extracts from green tea, and artic cranberries which nourish dry cuticles and improve the quality of nails. Women invest a significant portion of their disposable income in personal care, beauty, and grooming products. Hence, these factors will likely impact the market positively over the forecast period.
The growing number of young women spend on shopping for nail care products on online platforms such as Nykaa and TataCliq. Women are likely to experiment with DIY at home and have fun, thus indulging themselves in manicures and nail spas often. Innovative product launches by companies and their focus on acquisitions, collaborations, and partnerships to expand their global presence will augment the rise in product sales.
In February 2022, Pure Nails, a U.K.-based manufacturer and retailer of a professional range of gel polish & nail tech supplies, launched its Halo Gel Polish collection, Once Upon a Time. The metallic pigment in these nail products, when it shifts and settles, adopts an even sheen into unique designs with the wave of a wand. The collection is released exclusively for spring and the versatility of these professional gel polish colors is that one can create so many different effects. This vegan and cruelty-free nail products collection is easy to apply, have high shine and pigmentation as well as 14-days of chip-free wear.
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The increased demand for organic nail care products, coupled with the growing utilization of environment-friendly and sustainable products, has fueled the growth of natural products. Suncoat, a company based in Canada, offers a range of natural, non-toxic nail polishes, providing the same finish as conventional nail polishes. The shift in consumer preferences for safe and natural products is due to rising awareness among consumers about the impact of chemicals on the environment as well as the body. Social media and digital technology have played a significant role in rising sales of these products, as nail art has become one of the most tagged fashion accessories on Pinterest and Instagram.
Nail Care Products Market Report Highlights
Polaris Market Research has segmented the nail care products market report based on product, end use, and region:
Nail Care Products, Product Outlook (Revenue - USD Billion, 2018 - 2030)
Nail Care Products, End-Use Outlook (Revenue - USD Billion, 2018 - 2030)
Nail Care Products, Regional Outlook (Revenue - USD Billion, 2018 - 2030)