The global superfoods market size is expected to reach USD 272.47 billion by 2028 according to a new study by Polaris Market Research. The report “Superfoods Market Share, Size, Trends, Industry Analysis Report, By Type (Fruits, Vegetables, Grains & Seeds, Herbs & Roots, Others); By Application (Snacks, Beverages, Bakery & Confectionery, Others); By Region; Segment Forecast, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The increasing incidence of lifestyle-associated chronic disorders such as cardiovascular diseases (CVDs), obesity, diabetes, and cancer coupled with the rising awareness among people to consume nutritional and healthy foods to lower the risk of these life-threatening diseases is the primary driving force. Moreover, rapid urbanization in developing countries and the increasing vegan population preferring plant-based foods are expected to propel market growth in the coming years.
Berries, Soy, quinoa, chia seeds, mushroom, leafy greens, avocados, and hemp seeds are some of the popular superfoods. These have high amounts of vitamins (vitamin B1, B2, B5, B6, and B12, vitamin D, vitamin C), minerals (sodium, magnesium, phosphorus, potassium, calcium, sulfur, iron, zinc) and contain a high proportion of antioxidants such as ergothioneine, selenium, and glutathione.
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They have protein content, and hence some of these are excellent meat substitutes. Most of the superfoods have low or moderate amounts of fats and are rich in fiber contents. Thus the lower the risk of developing obesity, diabetes, CVDs, and cancer. All these factors augment the industry’s growth.
The increasing popularity of the product has led to an increase in new products being introduced into the market in recent times. For instance, in April 2021, NEXE Innovations Inc. launched Mindful Mushroom coffee under its signature consumer product line, XOMA Superfoods. The new product is low in calories, high in protein, antioxidants, and fiber content, and is made from cordyceps, Haga, and lion’s mane mushrooms.
In June 2021, ovate Health Sciences International Inc. introduced a superfoods product line (superfood greens and reds, healthy beets + powder, and superfood capsules) to be sold exclusively at the Walmart stores in the U.S. region. In September 2020, Nature’s Path introduced Granolas and oatmeal cups. It includes ready-to-eat oatmeal cups and two granolas.
Market Participants such as Aduna LTD, ADM, Barlean’s, Del Monte Pacific Group, Creative Nature, Get Raw Nutrition., NATURE SUPERFOODS, Kilaru Naturals Private Limited., The Green Labs LLC, Nutiva Inc., Power Super Foods, OMG Food Company, Rhythm Foods, Sunfood, Suncore Foods Inc. Superlife Co. Pte Ltd, and The Green Labs LLC are some of the key players operating in the global market.
Polaris Market Research has segmented the superfoods market report on the basis of type, application, and region:
Superfoods, Type Outlook (Revenue – USD Million, 2016 – 2028)
- Grains & Seeds
- Herbs & Roots
Superfoods, Application Outlook (Revenue – USD Million, 2016 – 2028)
- Bakery & Confectionery
Superfoods, Regional Outlook (Revenue – USD Million, 2016 – 2028)
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East and Africa
- Saudi Arabia
- South Africa