U.S. Dietary Supplements Market Size Worth USD 143.35 Billion by 2034 | CAGR: 7.9%

The U.S. Dietary Supplements market size is expected to reach USD 143.35 billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Dietary Supplements Market Share, Size, Trends, Industry Analysis Report By Type (Vitamins, Minerals), By Form, By Application, By Distribution Channel, By End Use, Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Dietary supplements are products taken orally that contain nutrients such as vitamins, minerals, herbs, amino acids, and enzymes intended to supplement the diet. They are available in various forms such as tablets, capsules, powders, and liquids.

Preventive healthcare is becoming a major part of consumer lifestyles in the U.S. Individuals are focusing more on staying healthy through proper diet, exercise, and the use of dietary supplements. Many consumers choose supplements to improve sleep, reduce stress, or maintain a strong immune system. Wellness trends promoted through media, mobile apps, and workplace programs encourage this proactive approach. Supplements are often seen as simple tools for maintaining daily health. The focus on prevention rather than treatment is increasing the regular use of nutritional products in households across the country, thereby driving the growth.

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Product development in the supplement industry has led to improved quality and more user-friendly options. Companies are combining multiple ingredients into single products, offering flavored gummies, and creating fast-dissolving powders or liquid formats. Some brands are using natural ingredients and avoiding artificial additives to meet customer preferences. Customized supplements based on personal health data or online assessments are further gaining popularity. These innovations improve the customer experience and help meet different health needs. Continued focus on product variety and effectiveness supports long-term growth of the U.S. dietary supplements market.

Top of FormU.S. Dietary Supplements Market Report Highlights

• In 2024, the vitamins segment dominated with the largest share driven by the upsurging consumer demand for essential micronutrients that support overall health maintenance.
• The powder segment is expected to experience the fastest growth during the forecast period due to its versatility and ease of incorporation into various dietary regimens.
• In 2024, the immunity segment dominated with the largest share due to a significant consumer shift toward proactive health management and illness prevention.
• The online platforms segment is expected to experience the fastest growth during the forecast period, driven by evolving consumer purchasing behaviors and the growing emphasis on convenience in shopping experiences.
• A few key market players include Abbott Laboratories; Glanbia Plc; The Archer-Daniels-Midland Company; Nature’s Sunshine Products, Inc.; GlaxoSmithKline plc; Amway Corp.; Herbalife International of America, Inc.; XanGo, LLC; PharmaNutrics Himalaya Global Holdings Ltd.; Nutraceutics Corp.; Pfizer Inc.; and Bayer AG.

Polaris Market Research has segmented the U.S. dietary supplements market report on the basis of type, form, application, distribution channel, and end use:

By Type Outlook (Revenue, USD Billion; 2020–2034)

• Vitamins
• Minerals
• Amino Acids
• Botanicals
• Probiotics
• Enzymes
• Others

By Form Outlook (Revenue, USD Billion; 2020–2034)

• Tablets
• Capsules
• Gummies
• Powder
• Soft Gels
• Liquids
• Others

By Application Outlook (Revenue, USD Billion; 2020–2034)

• Energy & Weight Management
• Bone & Joint Health
• Immunity
• General Health
• Cardia Health
• Others

By Distribution Channel Outlook (Revenue, USD Billion; 2020–2034)

• Online Platforms
• Offline Stores

By End Use Outlook (Revenue, USD Billion; 2020–2034)

• Adults
• Children
• Infants
• Pregnant Women
• Geriatri