U.S. Laundry Detergent Market Size Worth USD 57.65 Billion by 2034 | CAGR: 3.8%

The U.S. laundry detergent market size is expected to reach USD 57.65 Billion by 2034, according to a new study by Polaris Market Research. The report “U.S. Laundry Detergent Market Size, Share, Trends, Industry Analysis Report: By Product (Powder, Liquid), By Content, By Application – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Laundry detergent is a cleaning agent designed specifically to remove dirt, stains, and odors from clothing and fabrics during the washing process. It typically contains surfactants, enzymes, and other ingredients that break down grease and grime.

Heightened health consciousness, especially after the COVID-19 pandemic, has amplified the importance of laundry detergents with antibacterial and sanitizing properties. Consumers want products that effectively eliminate germs and viruses from their clothes. This has led to increased demand for detergents with disinfectant additives or improved cleaning power. Brands are responding by highlighting germ-killing benefits in their marketing campaigns, which resonates strongly with American households prioritizing hygiene.

Bottom of Form

Have Questions? Request a sample or make an Inquiry before buying this report by clicking the link below: https://www.polarismarketresearch.com/industry-analysis/us-laundry-detergent-market/request-for-sample

U.S. consumers increasingly favor multi-functional laundry detergents that combine cleaning, stain removal, fabric softening, and freshening in a single product. This demand for convenience and efficiency pushes brands to innovate with formulas that deliver multiple benefits without requiring separate products. Multi-functional detergents appeal to busy families and environmentally conscious buyers who prefer to minimize the number of household products they use. This trend drives continuous product development and expands market opportunities.

U.S. Laundry Detergent Market Report Highlights

• The liquid detergent segment is projected to expand at a CAGR of 3.5% during the forecast period, driven by its user-friendly format, quick dissolving capability, and high effectiveness in stain removal.
• The PVOH/PVA-free segment is anticipated to capture a notable market share, supported by growing consumer awareness about the health and environmental risks linked to microplastics and synthetic polymers.
• The household segment accounted for 52.16% of the total revenue in 2024, largely due to the frequent washing habits and the extensive use of washing machines and dryers in U.S. households.
• The industrial segment held a significant revenue share in 2024, fueled by rising demand from hotels, hospitals, laundromats, senior care facilities, and commercial cleaning services, all requiring high-efficiency, large-volume detergent solutions.
• The key market players in U.S. are CARROLLCLEAN; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; Kao Corporation; Lion Corporation; Method Products, PBC; Procter & Gamble; Reckitt Benckiser Group PLC; Unilever.

Polaris market research has segmented the U.S. Laundry Detergent Market report based on product, content, application:

By Product (Revenue - USD Billion, 2020–2034)

• Powder
• Liquid
• Fabric Softeners
• Detergent Tablets
• Washing Pods
• Sheets
• Natural/Eco friendly detergents

By Content (Revenue - USD Billion, 2020–2034)

• PVOH/PVA Free
• PVOH/PVA

By Application (Revenue - USD Billion, 2020–2034)

• Industrial
• Household