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babysitting services market

Babysitting Services Market Share, Size, Trends, Industry Analysis Report, By Type (Live-in Babysitters, Live-out Babysitters (Part-time Babysitters, Full-time Babysitters)); By Age Group; By Region; Segment Forecast, 2022 - 2030

  • Published Date: Nov 2022
  • Pages: 119
  • Format: PDF
  • Report ID: PM2815
  • Base Year: 2021
  • Historical Data: 2018-2020

Report Summary

The global babysitting services market was valued at USD 21.27 billion in 2021 and is expected to grow at a CAGR of 6.64% during the forecast period.

A babysitter provides child care for a few hours and benefits both parents and babysitters. Childcare often provides affection, protection, and nutrition, enabling children to develop social, emotional, and cognitive skills; their earliest years of development also help in laying the foundation for future life success. Taking care of a baby can be achieved through high-quality childcare within and outside the family. Teenage babysitters are often hired to babysit for a few hours at a time.

Babysitting Services Market Size
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The increasing number of working parents and their busy lifestyles, along with the increased participation of women in the economy, will drive the demand for babysitting services. Hence the demand for babysitters has grown, and the market will likely grow rapidly in the forthcoming years.

At the same time, in-home sitters range from nannies with formal training in child development to many years of experience caring for children. Babysitting services can either be provided in the home of the child or the home of the registered child caregiver. Parents are leveraging technologies to stay connected with their children while they are off to work, enabling them to monitor their children by accessing videos and pictures. Babysitting services are required for infants and toddlers in the parent’s absence.

Childcare plays a significant role in developing children's skills and providing work-life balance for adults. An increase in the employment rate of women in recent years has mainly shown the growth of economies across the world. The dramatic rise in women's employment, most remarkably of mothers into the workforce, has been a key factor behind the augmented demand for babysitting. Parents' hectic lives and late working hours have driven them to shift to childcare programs and hire babysitters, thus driving the market's growth. Rising demand for childcare among parents and the increase in the women's employment rate worldwide will boost market growth.

In addition, the growing involvement of women in the workforce has also increased the per capita income of families, allowing them to choose the best services for their children's care at home.

The outbreak of the COVID-19 pandemic has significantly impacted the growth of the babysitting services market. The COVID-19 crisis engulfed the world during 2020 with challenges including children's education, care, and well-being. Parents worldwide struggled to balance childcare and paid employment responsibilities, with a disproportionate burden placed on women.

According to UNICEF, around 35 Mn children under the age of 5 are occasionally left without adult supervision due to parent’s hectic life lifestyles.  Due to movement restrictions and lockdown during and post-pandemic, childcare has become an even greater challenge for parents. These challenges have major implications for women's employment, income opportunities, and children's development & well-being.

Industry Dynamics

Growth Drivers
In recent years, young generation has opted for a nuclear family over a joint family to seek privacy and have their own space from the family members and to attain financial stability. This, in turn, results in the growing demand for babysitting services to take care of a child efficiently and effectively when working parents are away. Therefore, the demand for babysitting services is anticipated to grow owing to the increasing number of nuclear families. Many working parents hired and appointed babysitters to care for their children, while many organizations announced work-from-home.

Further, the rising population of newborn babies will significantly grow babysitting services. According to the U.S.-based Census Bureau, working mothers accounted for almost 32% of the total working women in the U.S. Working. She professionally occupied women face challenges in managing their work and have difficulty managing work-life balance after having kids. Hence, babysitting services play a significant role in helping them out. Babysitters offer mothers flexibility by caring for their children while busy or at work.

Furthermore, babysitters also help teach kids necessary lessons, helping them complete school work and develop behavioral skills. Thus, the demand for babysitting services has been accelerating recently and will continue to grow over the forecast period.

Report Segmentation

The market is primarily segmented based on type, age group, and region.

By Type

By Age Group

By Region

  • Live-in Babysitters
  • Live-out Babysitters
    • Part-time babysitters
    • Full-time babysitters

 

  • Less Than 1 Year
  • 1-2 Years
  • 2-4 Years
  • 4-6 Years
  • Above 6 Years
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Live-out Babysitter segment is expected to dominate the market

Live-out segment will dominate the market and maintain its position during the forecast period. The service offers flexibility and is economical. Hence it is often opted by parents to choose part-time services babysitting. Live-out babysitters visit a family for a limited period during the week, primarily only when an individual needs a sitter to take care of a child instead of living in the individual’s home. This service is a suitable substitute for hiring a live-in babysitter.

Therefore, it has become an ideal solution to keep up with a child’s routine at home rather than in any daycare center. A live-out babysitter also provides emotional, social and intellectual support to the children and takes care of a child’s play, companionship, activities, meals, and clothing needs. They can also help an individual with the upkeep of a home. Thus, as a live-out babysitter provides a consistent source of one-on-one childcare for children, the segment will grow rapidly over the forecast period.

The demand in North America is expected to witness significant growth

The region is anticipated to dominate the global market throughout the forecast period due to many factors, such as the rise in working mothers and the single-parent population. The expenses for daycare and childcare services in the U.S. are very high. According to the Harvard Business Review, 57% of working families spend more than USD 10,000 on daycare in the United States. U.S. workers and their families are largely on their own when it comes to child care. Hence families are willing to spend more on childcare services, demonstrating the high service demand in the U.S.

According to single-parent statistics, approximately 11 million single parents were reported in 2022, of which 80% are single-parent families with mothers. Single mothers find it difficult to provide the required attention to their children. Thus, they rely on babysitters or daycare centers for their well-being. The Southern States, including South Carolina, Louisiana, Florida, Georgia, and Mississippi, have the highest single-parent population. Hence it is expected to register the highest revenues from the region.

Asia Pacific is expected to be the fastest-growing global babysitting services market over the forecast period due to growing disposable income and the hectic life schedules of parents in the region. The market is benefited from the increasingly busy lifestyle of people. An overworked and hectic lifestyle has become a status symbol in India, South Korea, China, and Japan, rather than a leisurely lifestyle. Supporting child care has become crucial for promoting quality care and human capital development.

In China and India, families are becoming nuclear while people have become mobile and societies have become urban. The rising urban population positively affects the demand for babysitting facilities, which will aid the growth of the childcare industry. Further, the growing phenomenon of nuclear families has resulted in a rising demand for well-trained and professional babysitters.

Competitive Insight

Some of the major players operating in the global market include Momiji, Absolute Best care, Thai Kid’s Home, Chez Vous, Nanny & Butler, Carepur, Nanny for U, Sitting Pretty Babysitters, Babysitters and Company, Poppins, Prenu, Hello Au Pairs, White House Nannies, Williamsburg Nanny Agency, Rockmybaby, and WeeSitt among others.

Key Developments

In October 2022, Call Emmy, acquired Nanno, an online company for childcare services with technology offerings. The sitters are expected to undergo a background check, screening, and skillset check, patience to ensure and reliability & safety for the family.

Babysitting Services Market Report Scope

Report Attributes

Details

Market size value in 2022

USD 22.41 billion

Revenue forecast in 2030

USD 37.5 billion

CAGR

6.64% from 2022 – 2030

Base year

2021

Historical data

2018 – 2020

Forecast period

2022 – 2030

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2030

Segments Covered

By Type, By Age Group, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

Babysits, GreatAupair, NannyPro, Thai Kid’s Home, Kiddocare, Caregiver Asia, Kiidu, American Child Care, Inc., Sitters, Rockmybaby, Chez Vous, WeeSitt.

Key Take-Away
Polaris Market Research
Babysitting Services Market Size, Share Global Analysis Report, 2022-2030