Bathroom Accessories Market Size, Share Global Analysis Report, 2023-2032
Bathroom Accessories Market Size, Share Global Analysis Report, 2023-2032

Bathroom Accessories Market Share, Size, Trends, Industry Analysis Report, By Product; By Application (Residential, Commercial); By Distribution Channel (Online, Offline); By Region; Segment Forecast, 2023 - 2032

  • Published Date:May-2023
  • Pages: 120
  • Format: PDF
  • Report ID: PM2080
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global bathroom accessories market was valued at USD 20.95 billion in 2022 and is expected to grow at a CAGR of 10.6% during the forecast period. The rise of smart home technology has increased demand for smart bathroom accessories like smart mirrors, faucets, and toilets. Additionally, sustainability is becoming increasingly important to consumers, leading to a growing trend toward eco-friendly bathroom accessories made from bamboo, recycled plastic, and reclaimed wood. Minimalistic designs are also gaining popularity, with simple and clean strategies that promote relaxation and calmness. High-end bathroom accessories made from premium materials like marble, brass, and gold are also in demand among consumers who want to create a luxurious bathroom experience.

Bathroom Accessories Market Size

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There is a growing consumer demand for bathroom accessories that promote wellness and self-care, such as showerheads with aromatherapy functions or heated towel racks. These accessories typically feature durable and decorative finishes, including soap dishes and towel racks. With the housing sector expanding, associated industries such as bathroom accessories are expected to experience significant growth in the coming years.

The rise in purchasing power of individuals, increasing urban population, growing number of nuclear families, rapid urbanization, and government initiatives providing easy loans are among the factors driving this growth.

The real estate industry is catering to the demand for built-up spaces across various property segments such as offices, residential units, shopping malls, hospitality establishments, manufacturing facilities, and logistics centers. As a result, the housing sector is anticipated to witness significant growth, consequently driving the demand for bathroom accessories, an essential component of modern infrastructure.

Furthermore, expanding the middle-class population and growing urbanization in the countries will likely drive the demand for residential properties in the coming years. As property and commercial development expand, the bathroom accessories industry is expected to experience increased demand. Furthermore, rising disposable income and evolving consumer lifestyles in emerging markets such as China and India are expected to boost bathroom accessories market growth.

The COVID-19 pandemic has had a mixed impact on the Bathroom Accessories Market. On the one hand, the increased focus on personal hygiene and wellness during the pandemic has led to a surge in demand for bathroom accessories such as soap dispensers, touchless faucets, and air purifiers. On the other hand, the pandemic has disrupted supply chains and manufacturing operations, causing delays in production and shipment of bathroom accessories. The economic slowdown caused by the pandemic has affected consumer spending, leading to a decline in demand for non-essential bathroom accessories.

Bathroom Accessories Market Share, Size, Trends

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Industry Dynamics

Growth Drivers
There is an increasing demand for premium and luxury bathroom accessories due to the rising disposable income and changing lifestyles of consumers. This includes high-end faucets, showerheads, and other bathroom fittings that offer improved functionality and aesthetics.

A growing focus on home renovation and remodeling drives the demand for modern and stylish bathroom accessories. As homeowners seek to upgrade their homes, they also want to update their bathrooms with accessories that offer better functionality, durability, and aesthetics.

Furthermore, the demand for bathroom accessories is also increasing due to the rise in construction activities across the globe. The construction of new buildings and homes drives the demand for bathroom accessories. Additionally, consumers are becoming more aware of the importance of hygiene and sanitation in their homes, leading to the need for bathroom accessories that promote cleanliness and easy maintenance.

Moreover, technological advancements in bathroom accessories, such as smart toilets and touchless faucets, are driving the growth of the market. There is also an increasing demand for eco-friendly and sustainable bathroom accessories, such as low-flow showerheads and water-saving toilets, due to the growing environmental consciousness of consumers.

Report Segmentation

The market is primarily segmented based on product, application, distribution channel, and region.

By Product

By Application

By Distribution Channel

By Region

  • Towel Rack/Ring
  • Hook
  • Paper Holder
  • Toothbrush Holder
  • Grab Bars
  • Shower Curtains
  • Others
  • Residential
  • Commercial
  • Online
  • Offline
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Towel racks and rings segment accounted for the highest market share

The towel racks and rings segment holds the highest number of shares in the market. This is due to technological advancements, with heated towel rails becoming increasingly popular due to their ability to warm towels before use. As a result, there has been a rise in the availability of stylish and functional heated rails in the market.

The trend towards installing towel racks or rails has also led to the development of new products, including a wider range of finishes and colors such as rose gold, black, and white. Moreover, the growth in disposable income in many regions has increased the demand for luxury bathroom accessories, likely to fuel market growth worldwide.

Residential segment accounted for largest market shares in 2022

The residential segment accounted for the largest market share in 2022, driven by luxurious features such as built-in sensors and water-saving technology. In addition to residential use, bathroom accessories are essential in the hospitality sector and are increasingly employed by governments to ensure public sanitation.

Both hospitality companies and governments recognize the importance of providing quality restrooms and improving sanitation for the public, leading to increased demand for bathroom accessories. Furthermore, the growing trend towards eco-friendliness drives market growth in the global bathroom accessories industry. Governments are taking additional measures to raise awareness and discourage open defecation, promoting the use of washrooms, especially in rural areas.

North America dominated the global market in 2022

The Asia Pacific region holds the largest share of the market and is anticipated to exhibit the fastest growth during the forecast period. This is primarily due to the rapid increase in construction in countries like China and India and the emergence of high-growth economies such as Bangladesh, Myanmar, and Vietnam. China and India have historically dominated various social and economic indicators, including middle-class income growth, household spending, construction spending, and affordable housing programs.

However, the COVID-19 pandemic has significantly impacted construction projects in the region, resulting in low demand for construction materials and supply chain disruptions. Nevertheless, as many countries have implemented measures to reopen their economies, the construction industry is gradually recovering, contributing to stabilizing demand for materials.

However, Europe is anticipated to achieve the highest CAGR during the forecast period. The region is home to major economies, including the U.K., Germany, France, and Italy, with high household spending levels and well-established infrastructure sectors. The European market is distinguished by a robust intra-continental trade of goods, offering companies wide market access, and a high-income population, thanks to agreements within the European Union and Eurozone.

Competitive Insight

Some of the major players operating in the global bathroom accessories market include American Standard, ASI American Specialties, Inc., DELTA FAUCET COMPANY, Gerber Plumbing Fixtures LLC, GROHE Pacific Pte Ltd, Hansgrohe, LIXIL Corporation, Moen Incorporated, Monarch Bath Pvt. Ltd., Roca Sanitario, S.A., and TOTO Ltd.

Recent Developments

  • In May 2022, SageHome Inc. partnered with Cairngorm Capital and acquired New Bath Today Inc. (NBT) as part of its strategy to expand its aging-in-place offering. The partnership with Cairngorm Capital and the acquisition of NBT is expected to drive the company's growth in this sector.
  • In October 2021, Kohler and contemporary artist Daniel Arsham collaborated to design a limited-edition 3D-printed sink named Rock.01, showcased at Design Miami for purchase only 99 editions available.

Bathroom Accessories Market Report Scope

Report Attributes


Market size value in 2023

USD 23.09 billion

Revenue forecast in 2032

USD 57.05 billion


10.6% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2032

Segments Covered

By Product, By Application, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

American Standard, ASI American Specialties, Inc., DELTA FAUCET COMPANY, Gerber Plumbing Fixtures LLC, GROHE Pacific Pte Ltd, Hansgrohe, LIXIL Corporation, Moen Incorporated, Monarch Bath Pvt. Ltd., Roca Sanitario, S.A., and TOTO Ltd.


The global bathroom accessories market size is expected to reach USD 57.05 billion by 2032

Key players in the bathroom accessories market are DELTA FAUCET COMPANY, Gerber Plumbing Fixtures LLC, GROHE Pacific Pte Ltd, Hansgrohe, LIXIL Corporation, Moen Incorporated

North America ontribute notably towards the global bathroom accessories market

The global bathroom accessories market expected to grow at a CAGR of 10.6% during the forecast period

The bathroom accessories market report covering key segments are product, application, distribution channel, and region.