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commercial printing market

Commercial Printing Market Share, Size, Trends, Industry Analysis Report, By Printing Technology (Digital Printing, Lithography Printing); By Application; By Region; Segment Forecast, 2022 - 2030

  • Published Date: Dec 2022
  • Pages: 116
  • Format: PDF
  • Report ID: PM2938
  • Base Year: 2021
  • Historical Data: 2018-2020

Report Summary

The global commercial printing market was valued at USD 466.64 billion in 2021 and is expected to grow at a CAGR of 2.4% during the forecast period.

The market's promising growth potential is attributed to the rising demand for commercial printing services, as businesses and industries need more promotional materials like brochures and booklets. Additionally, technical advancements in printing procedures demonstrate cost-effectiveness and efficiency for bulk printing. Cost-effectiveness can offset digital media’s restraints on printing services to some extent.

Commercial Printing Market Size
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The e-commerce industry's explosive demand for packaging and labeling is a major factor in the target market's expansion. To improve packaging, e-commerce merchants like Amazon, eBay, and Target implement cutting-edge production techniques like additive manufacturing and AI-powered design tools. Retail, warehousing, and logistics market participants are investing in hybrid print technology.

Combining the advantages of analog and digital technologies is made possible by hybrid technology. Flexographic printing's dependability and efficiency are combined with digital technology's aesthetic potential to achieve this.

Commercial printing remains relevant because printed goods and publications offer a distinctive experience, despite the growing use of digital media for publishing books and advertising. It is incomparable to anything available online. Regular book and magazine readers prefer printed publications over online ones because actual books enhance the experience. Users can also benefit from printed books, such as easier reading.

The COVID-19 epidemic drastically decreased the need for commercial printing services, which had a detrimental effect on the market. Additionally, the closure of the facilities and support operations had an impact on printing activities all over the world. The majority of businesses all over the world have embraced remote working, which has prompted a total shift to paperless operations. Due to worries about safety, consumers also made a big transition to digital media. These elements reduced the need for commercial printing, significantly affecting the market.

The need for printed advertising materials also declined as a result of the cancellation of numerous events. Additionally, the pandemic decreased demand for printed advertising materials and pushed the advertising approach to the internet media. However, the pandemic increased packaging demand because of the demand for packaged goods.

The epidemic led to an increase in online meal delivery services, which fueled a spike in demand for packing goods. Following the removal of the restrictions, consumer demand and expenditure that had been adversely affected slowly began to increase. As participants work to align their businesses with market realities, the market is lurching back to normal.

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Industry Dynamics

Growth Drivers
One of the best marketing tactics is advertising. Better production capabilities and higher quality are made possible by the growth of technology, which includes faster presses and new color and toner technologies.

The main drivers of the market expansion at this time are the expanding advertising requirements of businesses worldwide and the rapid technological development. Commercial printers are being used by businesses more frequently since they are more economical and effective for printing in mass. Another important factor that promotes growth is the widespread usage of premium printed packaging for branding and advertising. Another element boosting the market's expansion is the consistent desire for real, hardcover books.

Although e-books and e-journals are becoming more popular among readers, paperback books and magazines are still thought to offer greater comfort and convenience than digital equivalents. Businesses should be able to improve their distribution and promotion capabilities for print and non-print content. Additionally, it is anticipated that green commercial printers, which support waste reduction and reuse by employing eco-friendly paper, inks, coatings, and chemicals, will fuel the market's expansion.

Report Segmentation

The market is primarily segmented based on printing technology, application, and region.

By Printing Technology

By Application

By Region

  • Digital Printing
  • Lithography Printing
  • Packaging
  • Advertising
  • Publication
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The lithography printing segment dominated the market, accounting for the largest market share.

The segment's dominance results from the rising demand for printing in packaging-related applications. Lithography technology has a number of benefits, such as constant and excellent image quality, which encourages more usage. Lithographic printing is perfect for high-volume static mailings, such as directories and product advertising. One of the most popular technologies is flexographic technology. However, its acceptance is constrained by the post-printing procedures needed for it.

During the projection period, the segment for digital printing is anticipated to develop at the quickest CAGR. Due to the cost-effectiveness and flexibility of the technology, inkjet and laser printing solutions have been quickly adopted by the paper and package printing industry. The category is also predicted to be pushed by the uptake of Internet of Things (IoT) and artificial intelligence (AI) based technologies. Because digital printing offers lower prices for color prints and a better rate of return on investment, it is frequently used in printing operations.

The advertising segment will account for a higher share of the market.

One of the elements fueling the segment's expansion is the legal requirement for packaging printing on goods, including prescription medications, cigarettes, and alcoholic beverages.

Print advertisements cover events, offer in-depth analysis, and disseminate news and promotions in vast quantities, increasing conversion rates and enhancing trustworthiness. Newspapers, newsletters, posters, flyers, and brochures are typical short-run publications that use the gravure and digital print processes. Books, newspapers, magazines, and other media all fall under publishing. One of the main factors propelling the market for publishing applications is the increasing number of people subscribing to newspapers and newsletters.

In 2021, the packaging segment's revenue share was the highest. Printing on labels, tags, and flexible packaging are all included in the packaging area. Commercial printers are reportedly implementing digital technologies to enhance the print quality of packaging. Additionally, Quick response (QR) codes, which may be scanned with a smartphone to display additional data like product details and promotional content, among other things, are becoming a common print on product packaging.

The demand in Asia-Pacific is expected to witness significant growth.

Asia Pacific was the leading region in the global market in 2021 and is anticipated to develop at the highest CAGR. Over the forecast period. Advancements in the print sector, such as digital technologies, notably in China and India, are mostly to blame for the regional expansion. Due to these advancements' high-speed capabilities, conventional printers have been supplanted with high-tech commercial printers. Along with supporting the target market, the region's e-commerce explosion and retail sector organization offer tremendous possibilities for packaging expansion.

In 2021, North America dominated the market share. The rising demand for commercial printing for marketing, packaging, labeling, and advertising is to blame for the regional boom. Additionally, it is projected that the presence of essential firms in the area, like Quad/Graphics Inc., Acme Printing, Cenevo, and RR Donnelley, will further spur the industry's expansion.

Competitive Insight

Some of the major players operating in the global market include Quad/Graphics Inc., Acme Printing, Cenveo, RR Donnelley, Transcontinental Inc., LSC Communications US, LLC., Gorham Printing, Inc., Dai Nippon Printing, The Magazine Printing Company, Cimpress plc, Quebecor World Inc., and Duncan Print Group.

Recent Developments

  • Helium gives professionals access to specialist copywriting, content optimization, and project management was introduced by R.R. Donnelley (RRD) in May 2022. Through this service, brands may have a single-entry point to hundreds of subject matter experts who can provide content.
  • LSC Communications US, LLC acquired Quad/Graphics, announced in October 2018. With the acquisition’s help, Quad could concentrate on the 3.0 strategy of the business and increase its capabilities.

Commercial Printing Market Report Scope

Report Attributes

Details

Market size value in 2022

USD 476.21 billion

Revenue forecast in 2030

USD 574.12 billion

CAGR

2.4% from 2022 - 2030

Base year

2021

Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2030

Segments covered

By Printing Technology, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

Quad/Graphics Inc., Acme Printing, Cenveo, RR Donnelley, Transcontinental Inc., LSC Communications US, LLC., Gorham Printing, Inc., Dai Nippon Printing, The Magazine Printing Company, Cimpress plc, Quebecor World Inc., and Duncan Print Group.

Key Take-Away
Polaris Market Research
Commercial Printing Market Size & Share Global Analysis Report, 2022-2030