Domestic Tourism Market Size, Share Global Analysis Report, 2023-2032
Domestic Tourism Market Size, Share Global Analysis Report, 2023-2032

Domestic Tourism Market Share, Size, Trends, Industry Analysis Report, By Tour Type; Tourism Type; By Mode of Booking (Online, Offline); By Region; Segment Forecast, 2023 - 2032

  • Published Date:May-2023
  • Pages: 116
  • Format: PDF
  • Report ID: PM3218
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global domestic tourism market was valued at USD 1,670.34 billion in 2022 and is expected to grow at a CAGR of 16.9% during the forecast period. Domestic travel is defined as travel within a single country. Domestic travelers are people who travel to a nearby state. Due to its impact on local expenditure, domestic travel is essential to the domestic economy. This raises the local government's financial resources, which it may employ to modernize the community's services and infrastructure while also enhancing the quality of life for its residents. Considering how Covid-19 has impacted peoples' employment and financial outlooks, this is very important.

Domestic Tourism Market Size

Know more about this report: Request for sample pages

Domestic travel helps to overcome seasonality within regions by exposing tourists to less-visited rural areas that are typically ignored by foreign visitors. China has been extraordinarily successful in promoting domestic tourism, beating all other countries in domestic expenditure growth because to its growing middle class and the government's assistance. While China continues to lead in terms of absolute domestic expenditure growth, domestic travel and tourist expenditures have increased significantly in many emerging countries as their citizens start to have more disposable income.

Due to the closure of international travel owing to border lockout due to COVID-19, internal tourism, particularly in the local areas to relax and have some alone time, increased dramatically. Also, domestic travel does away with the requirement to apply for a visa and the added wait time involved. Long-haul flights, hotel stays, tour guides, and the more expensive "foreign visitor" tickets for local attractions are just a few of the extra expenses travelers frequently incur when travelling abroad. There are also visa and immigration fees, any costs associated with gathering additional required paperwork, and long-haul plane tickets.

Also, visiting local locations necessitates regular interactions with locals, which leads to the exploration of the true distinctive character of the location, people, and culture. Due to their familiarity with the local culture and proficiency in the language, tourists also learn a lot about the area they are visiting while travelling there.

Due to the rise of the tourist sector over the past century, people are now able to visit other states or cities to experience these locations and activities. The expansion of the travel and hospitality industries was also aided by the introduction of numerous activities and alluring packages by tour operators as a result of this development. The development of media technology was a factor in the growth of domestic tourism, in addition to the significant roles that travel and hotels played.

Domestic Tourism Market Share, Size

For Specific Research Requirements,  Request for a Customized Research Report

Industry Dynamics

Growth Drivers
The rising disposable income of the populace, particularly that of the middle class, is what fuels the domestic tourism market. The rise of the domestic tourist business is driven by the rising middle-class population and rising affluence in many countries. the growing public preference for unusual and exotic vacation experiences. People are demonstrating a desire to go to unusual locations within their own country's borders and to enjoy unique experiences by going to far-off locales.

People's understanding of various trends and tourism destinations has improved as a result of their greater exposure to numerous social media platforms. More and more often, social media serves as a fictitious travel agency. Consumers are choosing destinations more frequently where familiar people have previously visited or stayed. Additionally, they refer to evaluations and analysis provided on different social networking sites. As a result, the growth of the tourism market is being driven by the usage of social media for promotion.

With the strict lockdown caused by pandemics, countryside and nature tourism is becoming increasingly popular. People are probably more prone to like outdoor and rural vacations. Agriculture, gastronomy, and health tourism are three popular forms of rural tourism. The rise of the domestic tourist business will be fueled by the soaring demand for rural travel.

The industry is expanding due to the rising trend and simplicity of online reservations. In addition, the development of mobile applications, big data analytics, and artificial intelligence is advancing the domestic tourist sector.

Report Segmentation

The market is primarily segmented based on tour type, tourism type, mode of booking and region.

By Tour Type

By Tourism Type

By Mode of booking

By Region

  • Adventure
  • Spiritual/Cultural
  • Sports
  • Weekend getaways
  • Others
  • Local travel
  • Interstate travel
  • Online
  • Offline
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

Know more about this report: Request for sample pages

In 2022, the offline booking dominated the market, accounting for the largest market share

The tour operators offer a wide range of services to the tourists through offline modes, including fully-guided packages, fully-customized packages, designed standardized tour packages, and specialized tourism packages where the customer selects each component of the tour based on their specific needs. Small tour firms have found a market niche and increased their profits by operating locally.

Operating online is becoming more and more frequent in the travel sector. Online transactions are more alluring to tour operators since they can run their businesses at a low cost and reach a broader target audience. Nowadays, customers prefer to make purchases online because there are so many options for them to compare and buy what they want. Based on client preferences, travel businesses must adjust to market developments. As a result, both market forces are being driven in the same direction by "online mode". So, the importance of online booking has increased in the travel industry.

Europe dominates the global market in 2022

Europe is home to some of the most well-known countries and cities in the world, many of which have fascinating history, contrasting cultures, and magnificent natural settings. According to Dream Big Travel Far, there were 682 million domestic arrivals in European countries in 2019.

From 2023 to 2032, Asia Pacific is anticipated to experience a high CAGR. The rapid rise in middle class income households in developing countries, particularly in the Asia-Pacific area, has had a significant impact on domestic travel and tourism. Even though there is a positive correlation between the growth of GDP per capita and domestic spending, the wide variations in performance between the countries are caused by the tourism industry's different levels of maturity, income levels, the state of its infrastructure, and the geopolitical and economic environments in each of the countries.

Competitive Insight

Some of the major players operating in the global market include Expedia Group, Cox and Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., La Vacanza Travel, and Butterfield & Robinson are a few examples of companies that offer travel services.

Recent Developments

  • In April 2023: Expedia launched new feature powered by ChatGPT to help plan travel. Expedia launched a new feature that uses ChatGPT artificial intelligence technology to help plan trips. The feature is currently is in beta testing.

Domestic Tourism Market Report Scope

Report Attributes


Market size value in 2023

USD 1,947.62 billion

Revenue forecast in 2032

USD 7,970.78 billion


16.9% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Tour type, By Tourism type, By mode of booking, By region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Expedia Group, Cox and Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., La Vacanza Travel, and Butterfield & Robinson


The global domestic tourism market size is expected to reach USD 7,970.78 billion by 2032, according to a new study by Polaris Market Research.

Key players in the domestic tourism market are Expedia Group, Cox and Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., La Vacanza Travel.

Europe contribute notably towards the global domestic tourism market.

The global domestic tourism market expected to grow at a CAGR of 16.9% during the forecast period.

The domestic tourism market report covering key segments are tour type, tourism type, mode of booking and region.